How Sound are the Foundations of the Aggregate Production Function

 

Abstract:   The aggregate production function has been subject to a number of criticisms ever since its first empirical estimation by Cobb and Douglas in the 1920s, notably the problems raised by aggregation and the Cambridge Capital Theory Controversies. There is a further criticism due initially to Phelps Brown (and elaborated, in particular, by Simon and Shaikh) which is not so widely known. This critique is that because at the aggregate level only value data can be used to estimate production function, this means that the estimated parameters of the production function are merely capturing an underlying accounting identity. Hence, no reliance can be placed on estimates of, for example, the elasticity of substitution as reflecting technological parameters. The argument also explains why good statistical fits of the aggregate production functions are obtained, notwithstanding the difficulties posed by the aggregation problem and the Cambridge Capital Controversies noted above. This paper outlines and assesses the Phelps Brown critique and its extensions. In particular, it considers some possible objections to his argument and demonstrates that they are not significant. It is concluded that the theoretical basis of the aggregate production function is problematic.

Keywords: Cobb-Douglas, production function, income identity

It is somewhat paradoxical that one of the concepts most widely used in macroeconomics, namely the aggregate production function, is the one whose theoretical rationale is perhaps most suspect. The serious problems raised by the Cambridge Capital Theory Controversies dominated ¡§high theory¡¨ in the late 1960s and early 1970s, and eventually led to an agreement that reswitching and capital reversing were theoretically possible (Harcourt, 1972). This posed serious problems for the justification of the use of the neoclassical one-sector aggregate production function as a ¡§parable¡¨. The revival of interest in growth theory with the development of endogenous growth theory is still squarely in the tradition of the neoclassical growth model. Pasinetti (1994) was compelled to remind the participants at a recent conference on economic growth that

this result [that there is no unambiguous relationship between the rate of profit and the capital-labour ratio], however uncomfortable it may be for orthodox theory, still stands. Surprisingly, it is not mentioned. In almost all ¡¥new growth theory¡¦ models, a neoclassical production function, which by itself implies a monotonic inverse relationship between the rate of profits and quantity of capital per man, is simply assumed. (emphasis in the original)

If this were not enough, there is a whole series of further problems concerned with the question of whether or not micro-production functions can be aggregated to give a macro-relationship which can be shown to reflect the underlying technology of the economy in some meaningful way (Walters, 1963, Fisher, 1987, 1992). Indeed, Blaug (1974), who can be scarcely viewed as sympathetic to the Cambridge UK view of the interpretation, or importance, of the Capital Theory Controversies, nevertheless considers that the aggregation problem effectively destroys the rationale of the aggregate production function. ¡§Even if capital were physically homogeneous, aggregation of labour and indeed aggregation of output would still require stringent and patently unrealistic conditions at the economy¡Vlevel¡¨.  Moreover, ¡§the concept of the economic meaningful aggregate production function requires much stronger and much less plausible conditions than the concept of an aggregate consumption function. And yet, undisturbed by Walter¡¦s conclusions or Fisher¡¦s findings, economists have gone on happily in increasing numbers estimating aggregate production functions of even more complexity, barely halting to justify their procedures or to explain the economic significance of their results.¡¨ (Blaug, 1974).

The defence of this procedure, however, has been eloquently put forward by Solow (1966), who can hardly be accused of not being fully aware of the aggregation problem. ¡§I have never thought of the macroeconomic production function as a rigorously justifiable concept. ¡K It is either an illuminating parable, or else a mere device for handling data, to be used so long as it gives good empirical results, and to be abandoned as soon as it doesn¡¦t, or as soon as something else better comes along¡¨ (Solow, 1966). Wan (1971) reflects this view when he argues that Solow¡¦s (1957) path-breaking approach may be defended on the grounds that ¡§one may argue that the functional relation between Q and K, L is an ¡¥empirical law¡¦ in its own right. In the methodological parlance of Samuelson, this is an operationally meaningful law, since it can be empirically refuted¡¨. (Q, K and L are output, capital, and labour.) From the first studies by Douglas and his various collaborators (see, for example, Cobb and Douglas, 1928, Douglas, 1944 and 1976) it has often been found that the aggregate production function gives a close statistical fit, especially using cross-sectional data, with the estimated output elasticities close to the factor shares.

However, the problem is that these studies generally could not have failed to find a close correspondence between the output elasticities and the factor shares. This arises from the fact that ideally the production function is a microeconomic concept, specifying the relationship between physical outputs and inputs (such as numbers of widgets, persons employed, and identical machines). On the other hand, at the aggregate level, constant price value data are used for capital and output.  Yet this is not an innocuous procedure, as it has been argued that this undermines the possibility of empirically testing the aggregate production function.  As Simon (1979a) pointed out in his Nobel Memorial lecture, the good fits to the Cobb-Douglas production function ¡§cannot be taken as strong evidence for the classical theory, for the identical results can readily be produced by mistakenly fitting a Cobb-Douglas function to data that were in fact generated by a linear accounting identity (value of output equals labor cost plus capital cost)¡¨.

Specifications of aggregate production functions, using value data, may be nothing more than approximations to an accounting identity, and hence can convey no information, per se, about the underlying technology of the ¡§representative firm¡¨. This is not a new critique, but first came to prominence in Phelps Brown¡¦s (1957) criticism (later formalised by Simon and Levy (1963)) of Douglas¡¦s cross-industry results.  Shaikh (1974, 1980, 1987) generalised it to time-series estimation of production functions and Simon (1979b) also considered the criticism in the context of both cross-section and time-series data. The criticism was re-examined and extended by Felipe and McCombie (2000, 2001 a&b, 2002 a&b), Felipe (2001a and 2001b), McCombie (1987, 1998, 2000, 2000-2001, 2001), McCombie and Dixon (1991) and McCombie and Thirlwall (1994).

Once it is recognised that all that is being estimated is an underlying identity, it can be shown how it is always possible, with a little ingenuity, to obtain a perfect statistical fit to a putative production function, which exhibits constant returns to scale and where the estimated ¡§output elasticities¡¨ equal the factor shares. It can also shown how the results of estimation of production functions which find increasing returns to scale and externalities are simply due to misspecification of the underlying identity and the estimated biased coefficients may actually be predicted in advance (McCombie, 2000-2001, Felipe, 2001a).

The purpose of this paper is to provide a survey of the main elements of this critique and also to consider some counter-criticisms which have been made.  We conclude that the latter leave the central tenet unaffected.

The Cobb-Douglas Production Function and the Accounting Identity

The problem that the accounting identity poses for the interpretation of the aggregate production function was first brought to the fore by Phelps Brown (1957) in his seminal paper ¡§The Meaning of the Fitted Cobb-Douglas Function¡¨.  (It had also been partly anticipated by Bronfenbrenner (1944).)  It is one of the ironies of the history of economic thought that this article, which challenged the whole rationale for estimating aggregate production functions, was published in the same year as Solow¡¦s (1957) ¡§Technical Change and the Aggregate Production Function¡¨. The latter, of course, was largely responsible for the beginning of the neoclassical approach to the empirical analysis of growth.

Phelps Brown¡¦s critique was addressed to the fitting of production functions using cross-sectional data and was specifically directed at Douglas¡¦s various studies (see Douglas, 1944), and we consider this first, before considering the case of time-series data.

The fact that the crucial tenet of Phelps Brown¡¦s (1957) argument was presented rather obscurely and was buried in his paper did not help its reception, even though it was published in one of the US¡¦s leading economics journal. The following is the key passage:

The same assumption would account for the observed agreement for the values obtained for Ą [the output elasticity of labour], and the share of earnings given by the income statistics. For on this assumption the net products to which the Cobb-Douglas is fitted would be made up of just the same rates of return to productive factors, and quantities of those factors, as also make up the income statistics; and when we calculate Ą by fitting the Cobb-Douglas function we are bound to arrive at the same value when we reckon up total earnings and compare them with the total net product. In Ą we have a measure of the percentage change in net product that goes with a 1 per cent change in the intake of labour, when the intake of capital is held constant; but when we try to trace such changes by comparing one industry with another, and the net products of the two industries approximately satisfy, Vi = wLi + rJi, the difference between them will always approximate to the compensation at the wage rate w of the difference in labour intake. The Cobb-Douglas Ą and the share of earnings in income will be only two sides of the same penny. (Phelps Brown, 1957, p.557)

V, w, L, r, and J are output (value added at constant prices), the average wage rate, the labour input, the average observed rate of return and the constant price value of the capital stock.   (We use V and J to refer to the value measures; Q and K are used below to denote the physical measures of output and capital.) The subscript i denotes the ith firm or industry.

The argument therefore seems to be this. The output elasticity of the Cobb-Douglas production function is defined as ƒÑ = („gV/„gL)(L/V) and given the assumptions of the neoclassical theory of factor pricing, the marginal prodiuct of labour equals the wage rate, „gV/„gL = w. Given these assumptions, it also follows that ƒÑ = a =  wL/V, the share of labour in value added.

However,  as Phelps Brown pointed out in the quotation cited above, there is also an accounting identity that defines the measure of value added for all units of observation, whether they be the firm, the 1, 2, 3 or 4 digit SIC, or the whole economy. This is given by:

It should be emphasised that there are no behavioural assumptions underlying this equation, in that it is compatible with any degree of competition, increasing or decereasing returns to scale and the existence or not of a well-baehaved underlying production function. J is the constant price measure of the value of the capital stock (normally calculated by the perpetual inventory method) and r is the observed rate of profit normally calculated as the product of the share of profits in value added (1-Ą) and the output-capital ratio, i.e., r = (1-Ą)V/K

Consequently, partially differentiating the accounting identity, Vi = wLi + rJi, with respect to L gives „gV/„gL = w and  it follows that („gV/„gL)/(L/V) = a = wL/V. The argument stemming from the identity has not made any economic assumptions at all (e.g., it does not rely on the marginal productivity theory of factor pricing or the existence of perfectly competitive markets and optimising behaviour of firms). Consequently, the finding that the putative output elasticities equal the observed factor shares cannot be taken as a test that factors of production are paid their marginal products. This is a position, however, that was not accepted by Douglas (1976) himself. ¡§A considerable body of independent work tends to corroborate the original Cobb-Douglas formula, but more important, the approximate coincidence of the estimated coefficients with the actual shares received also strengthens the competitive theory of distribution and disproves the Marxian.” However, it is noticeable that, in his survey, Douglas fails to mention the Phelps Brown (1957) paper.

If the output elasticity of labour and the share of labour¡¦s total compensation are merely ¡§two sides of the same penny¡¨, could it be that the Cobb-Douglas is simply an alternative way of expressing the income identity and, as such, has no implications for the underlying technology of the economy? This was the proposition that Simon and Levy (1963) proved some eight years later.

Following Simon and Levy (1963) and Intriligator (1978), the isomorphism between the Cobb-Douglas production function and the underlying accounting may be simply shown. The Cobb-Douglas, when estimated using cross-section (firm, industry or regional) data, is specified as:

where  and   are the values of some reference observations, such as those of the average firm or the base year.

The following approximation holds for any variable X, when X and   do not greatly differ:

Consequently, equation (2) may be written as:

A comparison with the income identity, namely,  Vi „k wLi + rJi ,        shows that w = ƒÑ  or w  = a = ƒÑ. A similar relationship holds between the output elasticity of capital and capital¡¦s share. Moreover, (1-ƒÑ-ƒÒ) equals zero, so that the data will always suggest the existence of constant returns to scale, whatever the true technological relationship.

What is the implication of all this?  Start from the accounting identity and undertake the approximation in the reverse order from that outlined above. The two procedures are formally equivalent. The consequence of this argument is that, for reasonably small variations of L and J and with w and r constant (the last two are not essential, as we shall see below), a Cobb-Douglas multiplicative power function will give a very good approximation to a linear function. Since the linear income identity exists for any underlying technology, we cannot be sure that all that the estimates are picking up is not simply the identity. The fact that a good fit to the Cobb-Douglas relationship is found implies nothing, per se, about such technological parameters as the elasticity of substitution.

To see this consider Figure 1, which shows the accounting identity expressed as Vi/Li= w + rJi/Li and the Cobb-Douglas relationship as Vi/Li = A(Ji/Li)a. The observations must lie exactly on the accounting identity.  We have assumed, for the moment, that w and r are constant. (If they show some variation, then the observations would be a scatter of points around the line where the slope and the intercept represent some average value of r and w.) The Cobb-Douglas approximation is given by the solid curved line,  cd,  which is tangent to the  income identity, ab. If, however, we mistakenly statistically fit a Cobb-Douglas function to these data, we will find the best fit depicted by the dotted curved line, ef. The residuals will be autocorrelated.

Of course, the empirical question arises as to how much variation in the data is required before the Cobb-Douglas ceases to give a plausible fit to the data. Fortunately, Simon (1979b) has provided the answer. He calculated the ratio between the predicted value given by the Cobb-Douglas function (VCD) and that by the accounting identity, VA, namely, VCD/VA = A(L/J)ƒÑ/(r + w(L/J)). He found that when the L/J ranged from 16 to 1, the greatest error, or ratio, was only 10 per cent. He concluded ¡§since in the data actually observed, most of the sample points lie relatively close to the mean value of L/J, we can expect average estimating errors of less than 5 per cent.¡¨ (Simon 1979b).

The good approximation of the Cobb-Douglas to the accounting identity is also likely to carry through even when we allow w and r to change, provided the factor shares do not show very much variation. To see this, assume a continuum of firms and differentiated the accounting identity to give:

dVi = (dwi)Li+ widLi + (dri)Ji+ ri dJi                                   (7)

dVi/Vi = aidwi/wi + aidLi/Li + (1-ai)dri/ri + (1-ai) dJi/Ji    (8)

Let us assume factor shares are constant (and there are many reasons why this should occur other than because there is a Cobb-Douglas production function, e.g. firms pursue a constant mark-up pricing policy). Equation (8) may be integrated to give:

where B is the constant of integration.

Provided that wiari(1-a) shows very little variation or is orthogonal to

LiaJi(1-a)  or both, the putative Cobb-Douglas production function will once again give a very good fit to the data.

It should be noted that this argument is not just confined to the Cobb-Douglas production function. Simon (1979b) explicitly considers the CES production function given by V = ƒ×(ƒÔL-ƒâ + (1-ƒÔ)J-ƒâ)-(1/ƒâ), where ƒ×, ƒâ, and ƒÔ   are parameters. He argues that if the true relationship were given by the accounting identity and we were mistakenly to estimate the CES production function, then if ƒâ goes to zero, the function becomes a Cobb-Douglas. He cites Jorgenson (1974) as suggesting that most estimates give ƒâ  close to zero and so the argument still applies. However, more recent studies find that the putative aggregate elasticity of substitution is less than unity. But the argument is more general than Simon implies. If we were to express any production function of the form Vi =f(Li, Ji) in proportionate rates of change, we would find that dVi/Vi = c +ƒÑidLi/Li + ƒÒi dJi/Ji which is formally exactly equivalent to the accounting identity, provided aidwi/wi + (1-ai)dri/r is again roughly constant or orthogonal to aidLi/Li + (1-ai) dJi/Ji.  This may be seen from equation (8) from which it also follows that ƒÒi = (1-ƒÑi) = (1-ai). If shares do vary, then we may be able find an explicit functional form that is more flexible than the Cobb-Douglas (such as the CES) that gives a good fit to the accounting identity; but, of course, this does not mean that the estimated coefficients can now be interpreted as technological parameters.  If aidwi/wi + (1-ai)dri/r does not meet the assumptions noted above, all this means is that the estimate functional form will be misspecified and the goodness of fit will be reduced (McCombie, 2000 and Felipe and McCombie, 2001).

The fact that the identity precludes interpreting the Cobb-Douglas or more flexible functional forms as unambiguously reflecting the underlying technology of the economy implicitly suggests that this is true of estimations using time-series data.      Nevertheless, the arguments, as Shaikh (1974, 1980) has shown, follow through in the case of time-series data. Differentiating the income identity with respect to time, we obtain

vt = at t + (1-a)t t + atƒÜt + (1-a)tjt   (10)

where v, ƒÜ, j,  , and  denote exponential growth rates.  Assuming that factor shares are constant and integrating, we obtain:

Let us assume that the growth of wages occurs at a roughly constant rate and the rate of profit shows no secular growth (both of which may be regarded as stylised facts). Consequently, at t + (1-a)t t „l ƒÜ, a constant, and so equation (11) becomes the familiar Cobb-Douglas with exogenous technical change, namely Vt = AoeƒÜtLtaJt(1-a).

In fact, while the cross-section studies normally give a very good fit to the Cobb-Douglas (and other) production functions, the time-series estimations sometimes produce implausible estimates with, for example, the coefficient of capital being negative. The fact that the results are often so poor may ironically give the impression that the estimated equation is actually a behavioural equation. However, the failure to get a good fit will occur if either the factor shares are not sufficiently constant or the approximation at t + (1-a)t t „l ƒÜ  is not sufficiently accurate. In practice, the latter proves to be the case, as estimations of equation (11) with a variety of data sets produces well-determined estimates of the coefficients with low standard errors (notwithstanding the ever-present problem of multicollinearity). It transpires that the rate of profit has a pronounced cyclical component and so proxying the sum of the weighted logarithms of w and r  by a linear time trend (or their growth rates by a constant) biases the estimated coefficients of lnL and lnJ (McCombie, 2000-2001, Felipe and Holz, 2001, and Felipe and McCombie, 2001b).

The conventional neoclassical approach, which is based on the maintained hypothesis that an aggregate production function is, in fact, being estimated, usually attributes a poor fit to the failure to adjust the growth of factor inputs for the changes in capacity utilisation. Since ƒÜt „k at t + (1-a)t t   tends to vary procyclically, the inclusion of a capacity utilisation variable (or the adjustment of k and ƒÜ for changes in their utilisation rates) will tend to improve the goodness of fit and cause the estimated coefficients to approximate more closely the relevant factor shares. As Lucas (1970), commented: ¡§…some investigators have obtained ¡¥improved¡¦ empirical production functions (that is, have obtained labor elasticities closer to labor¡¦s share) by ¡¥correcting¡¦ measured capital stock for variations in utilisation rates¡¨ (Lucas, 1970). An alternative procedure would be to introduce a sufficiently complex non-linear time trend more accurately to capture the variation of ƒÜt (Shaikh, 1980, Felipe and McCombie, 2001c). With sufficient ingenuity, we should be able eventually to approximate closely the underlying identity, increasing both the R2 and the values of the t-statistics, and hence find a very good fit for the ¡§production function¡¨. Generally, as we have noted above, it is this problem, rather than the change in factor shares, that is of greater empirical importance.

The Problems of Using Monetary Values at Constant Prices as Proxies for Quantities

The problem ultimately stems from the use of value data as a proxy for ¡§quantity¡¨ or ¡§volume¡¨ measures. The fact that the neoclassical production function should be theoretically specified in terms of physical quantities, and not in value measures, is not often explicitly stated, but an exception is Ferguson (1971).  In his comment on Joan Robinson¡¦s review of his book, The Neoclassical Theory of Production, he argues, ¡§I assume a production function relating physical output to the physical inputs of heterogeneous labour, heterogeneous machines and heterogeneous raw materials. As a first approximation, I further assume that the definition of the output required the various raw materials to be used in fixed proportions. Thus, attention was directed to the first two heterogeneous categories of inputs. Assuming variable proportions, each physical input has a well-defined marginal physical product. If profit maximisation is also assumed  … each entrepreneur will hire units of each physical input until the value of its marginal physical product is equal to its market determined and parametrically given input price¡¨ (emphasis in the original). He continues that ¡§neoclassical theory deals with macroeconomic aggregates, usually by constructing the aggregate theory by analogy with the corresponding microeconomic concepts. Whether or not this is a useful concept is an empirical question to which I believe an empirical answer can be given. This is the ¡¥faith¡¦ I have but which is not shared by Mrs Robinson. Perhaps it would be better to say that the aggregate analogies provide working hypotheses for econometricians.¡¨ (Ferguson, 1971.)  Thus, Ferguson is implicitly arguing that although the neoclassical production function should be specified in terms of physical quantities, these may be adequately proxied by deflated monetary values where this is necessary for aggregation. Jorgenson and Griliches (1967), for example, take a similar position, explicitly stating that physical output is taken as ¡§real product as measured for the purposes of social accounting¡¨.

If we are dealing with physical quanitities, then it is possible to estimate a production function and to test the marginal producivity theory of distribution. To see this, consider the neoclassical approach that uses a micro-production function specified in physical terms (assuming no technical change):

where Q and K are measured in physical or homogeneous units.

The first order conditions are, under the usual assumptions, „gQ/„gL = fL and „gQ/„gK = fK, where  fL  is the marginal product of labour (measured in physical units of output, say, widgets per worker) and fK  is the marginal product of capital measured in terms of widgets per ¡§leet¡¨ (where the capital stock, after Joan Robinson, is measured as the number of leets).

Let us assume that the production function is homogeneous of degree one. By Euler¡¦s theorem which, of course, has no economic content, per se, we have:

It should be noted that equation (13) follows from equation (12) purely as a mathematical proposition. It is given economic content by assuming that factors are paid their marginal products. If we wish to express equation (13) in monetary terms, it is multiplied by the price of widgets so that:

where m and n are the marginal products of labour and capital in monetary terms, i.e., m = pfL and n = pfK.    It should be emphasised that the physical quantities can always be simply recovered from the data by dividing by the price. Let us, for expositional purposes, assume that the marginal products are (roughly) constant and that equation (12) is a Cobb-Douglas production function.  If Qt = ALt ƒÑKt (1-ƒÑ)  were to be estimated as lnQt = c + b1lnLt + b2lnKt, the estimates of b1 and b2  would be the relevant output elasticities. The accounting identity does not pose a problem in this case. If we were to estimate the linear equation (14) as:

we would find the estimates of b3 and b4 would be pfL  and pfK , or m and n.  If the output elasticities of labour and capital are 0.75 and 0.25, then m/p = 0.75Q/L and n/p = 0.25Q/L.

Does the identity pose a problem for the interpretation of the production function? The answer is clearly no. Let us assume that factors are not paid their marginal products. We are dealing, say, with a command economy and labour only receives ƒ× of its marginal product (where 0>ƒ× >1) while the state, the owner of capital, appropriates the remainder, plus the payments accruing to capital. Thus, we have a distribution equation pQ = wL + rK where w = ƒ×m = ƒ×pfL and r = (1-ƒ×)pfK.  There is of course an infinite number of combinations of w and r that could satisfy equation (15), but if we were to estimate it, then the coefficients would be m and n. Equation (14) can be interpreted as just a linear transformation of equation (12).  This is an important point, because the coefficients of the estimated linear equation (15) are determined by the underlying production function and they will differ from the observed wages and rate of profit, if factors are not paid their marginal products. This is because Q is a physical measure and is independent of the distribution of the product.

Thus, in these circumstances, the discussions concerning the appropriate estimation procedures of the production function (whether it should be part of a simultaneous equation framework, etc.) become relevant.  Moreover, the marginal productivity theory of factor pricing may be tested by a comparison of the estimated output elasticities with the factor shares.

Alternatively, it may be assumed that factors are paid their marginal products and the growth accounting approach may be adopted. There is a well-defined neoclassical production function Q = f(L,K,t) which, when expressed in growth rates, becomes qt = ƒÜt + ƒÑt ƒÜt + (1-ƒÑt)kt  where ƒÑt = (fLL/Q) and (1-ƒÑt) = (fKK/Q). Since factors are paid their marginal products, pfL = w and pfk = r and so the Solow residual (or the growth of total factor productivity) is given by

ƒÜt „k qt – atƒÜt -(1-at)kt . Of course, we do not need to estimate a production function to obtain the Solow residual, but the whole procedure depends upon the existence of perfect competition and the marginal productivity theory of factor pricing and so ultimately requires that these assumptions are capable of being tested empirically. Alternatively, we may calculate the Solow residual from the ¡§dual¡¨as ƒÜt „k at +(1-a)t . But it must be emphasised that all the usual neoclassical assumptions underlie this interpretation, including that there is a well-behaved production function and factors are paid their marginal products.

The neoclassical approach then moves almost seemlessly from the consideration of the production function in terms of physical quantities to the use of value data, where it assumed (erroneously) that all the arguments follow through in a straightforward manner. The proposition that the aggregate production function should be regarded simply as a ¡§parable¡¨ crops up time and time again in the defence of the neoclassical approach, especially with regard to the Cambridge Capital Theory debates. The world is a complex place, so the argument goes, and any model necessarily abstracts from reality. It may be, for example, that the strict conditions for the aggregation of production functions are not met theoretically. But if the estimation of an aggregate production function gives a good statistical fit and plausible estimates of, for example, the output elasticities, we can have Ferguson¡¦s faith that the estimated relationship is telling us something about the underlying technology of the economy.

This is very much reminiscent of Friedman¡¦s (1953) instrumentalist approach to methodology. The realism or otherwise of the assumptions is irrelevant ¡V what matters is the predictive power of the model.  Of course, it could be argued that considering whether or not the estimates are plausible rather begs the question. But we may absolve the argument from this charge at least, as we do have some indication of what is considered plausible. Fisher (1971) has noted that Solow has commented that if Douglas had found capital¡¦s share to have been three-quarters rather than one-quarter, we should not now be talking about production functions. But the problem that we encounter is that in moving from the micro- to the macro-level we need prices to aggregate the output.

The difficulty is that with the use of value data, the underlying accounting identity does produce an insurmountable problem. Let us assume that firms pursue a mark-up pricing policy where the price is determined by a fixed mark-up on unit labour costs. (We make this assumption for simplicity as, in practice, firms mark-up on normal unit costs. See Lee (1999) for a detailed discussion.) Thus pi = (1+ƒài)wiLi/Qi where ƒà  is the mark-up.   The value added is Vi = piQi = (1+ƒài)wiLi  and for industry as a whole V = „¸ piQi  = „¸(1+ƒài)wiLi, or   approximately, V = (1+ƒà)wL, where ƒà is the average mark-up and w is the average wage rate. Labour¡¦s share is a =1/(1+ ƒà) and will be constant to the extent that the mark-up does not vary. In practice, it is likely to vary to the extent that the composition of firms with differing mark-ups alter and there are changes in the individual mark-ups, which may be temporary, as a result of the wage bargaining process. We also have the identity V „k wL + rJ where rJ, the operating surplus, is equal to ƒàwL and (1-a) = ƒà/(1+ƒà). The identity now poses a major problem for the aggregate production function. Suppose that w and r do not change over time. If we were to estimate  V = b6L + b7J, then the estimates of the b6 and b7 will always be w and r respectively. If factor shares are constant, then an approximation to the accounting identity will be given by V = ALaJ(1-a), but the causation is from the identity to the multiplicative power function, not the other way around. The values of the putative elasticities are determined by the value of the mark-up and do not reflect any technological relationship. The fact that the Cobb-Douglas gives a good fit to the data does not imply that the aggregate elasticity of substitution is unity. Shares may vary, in which case a more flexible function than the Cobb-Douglas, such as the translog, will give better fit; but we still cannot be sure that the data is telling us anything about the underlying technology of the economy.

It is worth elaborating on the value added  accounting identity. The estimate of r in the accounting identity, V „k wL +rJ,  is the observed aggregate rate of profit or rate of return. It has been used, for example, in numerous studies concerned with the analysing the profit squeeze that occurred in the advanced countries during part of the post-war period. However, the impression may be given that somehow the critique depends upon this method of calculating r explicitly from the accounting identity.  It clearly does not. Value added must, if it is to be accurately measured, be the sum of the total compensation of labour and capital (and land, but for expositional ease we shall ignore this). Since we have direct statistics on wages and employment, the rate of return is imputed from the data on total profits and the gross or net capital stock, the latter being calculated by the perpetual inventory method. However, the estimate of value added must equal the compensation of employees and the self-employed and the gross (or net) operating surplus. If we did have an independent measure of the rate of return that differed from the imputed value, then the statistical discrepancy would have to be resolved. ,   The rate of profit calculated from the identity and the national accounts will contain any elements of monopoly profits that accrue to the firms, as will the estimate of value added. Hill (1979) contains a detailed discussion of the various types of profit measures, and identifies the conditions in which the net and gross rates of return will approximate to average realised internal rates of return.

A misunderstanding may arise because it is sometimes assumed that a firm¡¦s cost identity is given by C = wL + rcK where C is the total cost and rc is the competitive rate of return or the competitive cost of capital, such that economic profits are zero. It is also usually assumed that the labour market is competitive so w is the competitive wage. rc is sometimes calculated as the rental price of capital.   In this case, the rental price of capital will only equal the rate of return if the former has been calculated correctly and perfect competition prevails. If it is assumed that markets are competitive, then  ¡§given either an appropriate measure of the flow of capital services or a measure of its price, the other measure may be obtained from the value of income from capital¡¨ (Jorgensen and Griliches, 1967) —  although the rider should perhaps be added that the income from capital (and hence the measure of value added) should exclude the monopoly profits. However, because the conditions for producer equilibrium have been invoked, Jorgenson and Griliches continue that ¡§the resulting quantity of capital may not be employed to test the marginal productivity theory of distribution, as Mrs Robinson and others have pointed out¡¨. Of course, this does not prevent the neoclassical economist from estimating an aggregate production function, but the ¡§quantity¡¨ of output should, as we have noted, in these circumstances, be the constant price value of total costs.  However, even if the estimate of rc is subject to serious measurement errors, if this procedure is followed we should still find that that the output elasticities equal the factor shares so long as the total cost identity holds by construct. It should be noted, however, that the national accounts data for value added are not constructed on the basis of any of these neoclassical assumptions, but from actual magnitudes. Hence while estimating production functions is a tautology, it is not a tautology generated by constructing the data under neoclassical assumptions.

Micro-production Functions and the Aggregate Cobb-Douglas ¡§Production Function¡¨

As we have seen, so long as factor shares are constant, we will obtain a good statistical fit to the supposed Cobb-Douglas production function even though it does not represent the underlying technology. There have been a number of studies that have explicitly illustrated how this can occur under a variety of assumptions.

Houthakker (1955-6) developed a model where, although each industry was subject to a fixed coefficients technology, the aggregate data behaved as if it were a Cobb-Douglas production function. (A simple explanation of this model may be found in Heathfield and Wibe (1987, pp.150-152).) He assumes that there are machines in existence that can produce output for every fixed pair of input coefficients and that the input-output ratios are distributed in ascending order according to a Pareto distribution. He shows that these micro-production functions can be aggregated into an industry-wide Cobb-Douglas production function with decreasing returns to scale. This result clearly shows how an aggregate production function may give the appearance of a technology that has an elasticity of substitution of, in this case, unity, whereas at the micro level there is no possibility of smoothly substituting between inputs. The implications of this have been succinctly stated by Blaug (1974). ¡§It is well known that the competitive theory of factor pricing does not stand or fall on the existence of continuous and differential production functions: we can handle fixed coefficients simply by writing our equilibrium conditions as inequalities rather than equalities. True, but the ability to fit an aggregate production of the Cobb-Douglas form may throw no light on the underlying technology of the firm and hence on the process by which competitive pressures in individual markets impute prices to factors of production, and that is the question at issue.¡¨ Of course, it may be argued that the fact that the firm sizes have to be distributed in a particular way, which is unlikely to occur in reality, makes this merely a curiosity. Nevertheless, it does serve to demonstrate theoretically how a good fit to an aggregate production function may give a completely misleading picture of the underlying technology of the economy.

Fisher (1971) has likewise raised serious doubts concerning the aggregate production function. His approach was to construct a hypothetical economy where it was known in advance that the conditions for successful aggregation were not met. To this end, he postulated that firms produced a homogeneous output with homogeneous labour and capital that was specific to the firm and could not be reallocated to other firms. The micro-productions were the Cobb-Douglas and labour was allocated optimally to ensure that output was maximised. The hypothetical economy consisted of 2, 4 or 8 firms. The method was to simulate the growth of these firms over 20 time periods. The total labour force, the firms¡¦ technology and their capital stocks were assumed to grow at a constant rate (with a small random term to reduce multicollinearity in the subsequent regression analysis).  In certain of the experiments, some of these growth rates were set equal to zero and the growth of the capital stock was allowed to vary between firms.

Fisher finds that the aggregate production function gives a good fit to the resulting aggregated data and that the wages predicted from the aggregate production function are very close to the actual wages. These results occur even though it can be shown unequivocally that the “underlying technical relationships do not look anything like an aggregate Cobb-Douglas (or indeed any aggregate production function) in any sense”. The implications are far reaching. “The point of our results, however, is not that any aggregate Cobb-Douglas fails to work well when labor’s share ceases to be roughly constant, but that an aggregate Cobb-Douglas will continue to work well so long as labor’s share continues to be roughly constant, even though that rough constancy is not itself a consequence of the economy having a technology that is truly summarized by an aggregate Cobb-Douglas” (Fisher, 1971, emphasis added). While Fisher considers that the predictive power of the aggregate production function is a “statistical artefact”, he contends it is not “an obvious one”. Nevertheless, Shaikh (1980) has shown that the reason may be attributed to the underlying accounting identity.

Intuitively, Fisher¡¦s result occurs roughly for the following reason. As has been seen, the homogeneous output of the ith individual firm is defined as Qi  „k  wiLi + riKi .  If the aggregate factor shares are constant, the arithmetically summed data of the various firms should give a good fit to the aggregate Cobb-Douglas production function, with the output elasticities being the weighted average of the individual factor shares. (This summation requires an index of the capital stock J in homogenous units to be constructed.) Thus, the converse also holds if we start with micro-production functions, as does Fisher. These will have corresponding linear accounting identities where the data vary over time in such a way that the factor shares are constant. These identities can be summed arithmetically and, provided that the aggregate shares are constant, a good statistical fit to the aggregate Cobb-Douglas production function will be found. This is not withstanding the fact that there are severe theoretical aggregation problems if we try to aggregate the micro-production functions directly. The position is actually a little more complicated than this as in Fisher¡¦s simulations Ki  is specific to each firm and, as noted above, it is necessary to construct a measure of the total capital stock. Fisher does this by weighting the Kit by  , the average rate of return over the 20-year period (and hence a constant), before summing the series to gain a measure of the aggregate capital stock. Thus Jit =   . Shaikh (1980), however, has shown that the bias induced by this aggregation procedure is not large.

Fisher (1971, p.319-20), himself, realises that the reason why the aggregate production function gives a good prediction of wages is because ¡§the organizing principle¡¨ is that the aggregate shares are constant. He hesitates to make this argument ¡§lest the reader mistake it for a proof and believe all the experiments were unnecessary¡¨. In the light of the above arguments, this may be legitimately questioned.

The final example we shall consider is the evolutionary model of Nelson and Winter (1982). They develop a simulation model where a hypothetical economy is made up of a large number of firms producing a homogeneous good.  The technology available to each firm is fixed coefficients, with a large number of possible ways of producing the good given by different input coefficients (aL, aK). However, the firm does not know all the possible combinations of the input output coefficients, but only learns about them by engaging in a search procedure. The firms are not profit maximisers, but are satisficers and will only engage in search if the actual rate of profit falls below a certain satisfactory minimum. There are two ways by which the firm may learn of other fixed coefficients techniques. First, it engages in a localised search in the input coefficient space. It is assumed that the probability of identifying a technique new to the particular firm is a declining function of the ¡§distance¡¨ between the two techniques in terms of their efficiency. (The efficiency of a technique h„S compared with h is a weighted average of  and  .)  Secondly, the firm may discover the existence of a technique because other firms are already using it. It is assumed that the probability of discovering this technique is positively related to the share of output produced by other firms using this technique. The probability of finding a new technique h„S is thus a weighted average of the probability of finding the technique by local search and by imitation.  The firm will adopt h„S only if it gives a higher rate of profit than that obtained by the existing technique.   It is also possible for the firm to misjudge the input coefficients of an alternative technique.  The wage rate is endogenous to the model and is determined in each time period by reference to a labour supply curve.  The prevailing wage rate affects the profitability of each firm, given the technique it is using. The behaviour of the industry as a whole also has some affect on the wage rate. The labour force is assumed to grow in each period.

In the simulations, it is possible to vary the degree of localness of the search and the ease of discovering more efficient techniques that are either labour or capital saving. It is likewise possible to vary the degree of searching for imitation. The model was simulated with a view to comparing the outcome with Solow¡¦s (1957) results from fitting an aggregate production for US data. To achieve this, the input coefficient pairs space was derived from Solow¡¦s historical data.

The simulations show that the increase in wages has the effect of moving firms towards techniques that are relatively capital intensive. When the firms check the profitability of technique, when there is a higher wage rate, it will be the more capital-intensive techniques that will pass the test. The rising wage rate will make all techniques less profitable, but those that are labour-intensive will be relatively even less profitable. However, as Nelson and Winter (1982) point out, ¡§while the explanation has a neoclassical ring, it is not based on neoclassical premises¡¨. The firms are not maximising profits. ¡§The observed constellations of inputs and outputs cannot be regarded as optimal in the Paretian sense: there are always better techniques not being used because they have not yet been found and always laggard firms using technologies less economical than current best practice.¡¨

The simulation results produce industry data very similar to Solow¡¦s historical data. Indeed, if an aggregate Cobb-Douglas production is fitted to the data generated by the model using Solow¡¦s procedure, very good fits are obtained with the R2s often over 0.99 and the estimated aggregate ¡§output elasticity with respect to capital¡¨ (which, in fact, does not exist) very close to capital¡¦s share. As Nelson and Winter (1982) observe, ¡§ the fact that there is no production function in the simulated economy is clearly no barrier to a high degree of success in using such a function to describe the aggregate series it generates.¡¨ For our purposes it is worth emphasising that the macroeconomic data suggests an economy characterised by factors being paid their marginal products and an elasticity of substitution of unity, even though every firm is subject to a fixed coefficients technology.  The reason why the good fit to the Cobb-Douglas production function is found is once again because the factor shares produced by the simulation are relatively constant.

Finally, Shaikh (1987) has also demonstrated that when shares are constant ¡§even a fixed proportion technology undergoing Harrod neutral technical change is perfectly consistent with an aggregate pseudo-production function [that is, Cobb-Douglas in form]¡¨ (emphasis in the original).

Why Has the Critique been so Widely Ignored?

There is little doubt that the critique is either largely ignored or generally seems to be unknown. From a search of the literature, we can find only a handful of references to the problem posed by the accounting identity and these largely relate to the Phelps Brown critique of cross-section data. Given the potential importance of the criticism in undermining the empirical basis of the aggregate production function, it is interesting to speculate why this should be the case. Undoubtedly, there is a reluctance to abandon what is seen as a powerful explanatory concept; indeed, if the aggregate production function and the marginal productivity theory of factor pricing were to be abandoned, there would perhaps be little left of neoclassical macroeconomics.

Of course, whether something is well known or not is a rather subjective matter. One commentator on this debate disingenuously commented that the Cambridge Capital Theory Controversies were, in fact, widely debated in the most prestigious journals and so are well known, conveniently overlooking the fact that this critique is logically independent of the theoretical issues raised in the Capital Theory Controversies (and, indeed, was never quoted in the latter).  He further argued that the references that have been cited by the authors in other papers to the three now dated textbooks, namely, Cramer (1969), Wallis (1979) and Intriligator (1978); the passing remarks (literally a few sentences) in Robinson (1970) and Harcourt (1982); and the brief passage in Lavoie (1992) all constitute the argument being well-known. (The last three authors, however, did fully understand the damaging implications of the critique for the concept of the aggregate production function.)

One of the authors was told that this critique is part of an ¡§oral tradition¡¨ criticising production functions, but has been completely discounted, although for reasons that are left unreported in the literature.  Of course, to contend that a criticism of any argument is well known is a convenient rhetorical device as it implies that if there were anything in it, it would not have been ignored.  However, the fact remains that in the plethora of published production function studies and related papers we have found only one that attempts to refute the critique and that is Solow (1987).  (This is discussed below.) We agree with Sylos Labani (1995) when he writes that ¡§it is worth recalling these criticisms, since an increasing number of young and talented economists do not know them, or do not take them seriously, and continue to work out variants of the aggregate production function and include, in addition to technical progress other phenomena, including human capital¡¨.

The fact that the critique has been largely overlooked stems to some extent from the fact that the early discussions of the Phelps Brown critique did not take its implication to its logical conclusion, namely that it is not possible to test for the existence of the aggregate production function using value data.  Let us take a few examples. In Walters¡¦s (1963) early, but influential, study surveying production and cost functions, the Phelps Brown criticism is there, but buried in a short paragraph on page 37. ¡§The early commentators pointed out that the data may be explained by what Bronfenbrenner called the interfirm function [pQ = wL + rK]. Evidence has been adduced by Phelps Brown to show that the scatter of observations of Australia in 1909 can be explained in terms of this simple linear relationship. Thus, in fitting a Cobb Douglas function (with ƒÑ+ƒÒ =1), we merely measure the share of wages in the value added. The result does not provide a test of the marginal productivity law.¡¨  This would seem to be pretty conclusive, but in the very next paragraph, Walters goes on to argue:

The inter-industry results give, I think the most unsatisfactory estimates of the production function. But aggregate industry data have been used with considerable success in interstate (or international) studies of the SMAC (or the CES, as it is now more commonly known) function. The authors used observations of the same industry in different countries to estimate the parameters. Given that the industry has the same production function, the different ratios of factor prices will generate observations which should trace out the production function. (emphasis in the original)

It is difficult to reconcile these arguments. True, inter-industry estimations of putative production functions are likely to be suspect for other reasons, such as we do not really expect each different industry to have the same ¡§production function¡¨ parameters. There may also be little variation in factor prices because of competition, so all the data will be simply observations for one particular capital-labour ratio. But the Phelps Brown critique, although originally addressed to Douglas¡¦s cross-industry study applies, of course, equally to estimates for the same industry but using interregional or international data.  Hildebrand and Liu (1965), for example, is an early study that uses regional data to estimate production functions for the same industry.

Intriligator¡¦s (1978, chapter 8) more recent textbook treatment of the issue displays a similar ambivalence. After discussing the Simon and Levy¡¦s (1963) interpretation of the Phelps Brown critique, he concludes that ¡§assuming only small variations in output and inputs, the form of the production function and the equality of the values of output and income imply that the production function exhibits approximately constant returns to scale and that factor shares are approximately the elasticities¡¨. But again, there is no mention that this undermines the very possibility of testing the production function. Instead, Intriligator goes on to discuss other specifications of production functions, including those estimated by time-series data.

Wallis (1979, chapter 10) also accepts that ¡§the equation as estimated by Douglas and his co-workers is a close approximation to this [accounting] identity and there is very little point in attempting to rediscover it. If all revenue is paid to either capital or labour, it is difficult [or, rather, impossible] to distinguish between this accounting identity and the estimated equation.¡¨ Again, we infer that Wallis considers that this is only a problem if wages and the rate of profit are constant.

The critique has been occasionally reinvented.  Samuelson (1979), for example, in reviewing Douglas¡¦s academic contribution on the latter¡¦s death, became yet another to discover, to his evident surprise, that the Emperor had no clothes. He noted the fact that that there is an underlying accounting identity and that all that is being estimated is the identity because of the tautology induced by computing r as a residual by defining it as (V-wL)/J. As he put it: ¡§No one can prevent us from labelling this last vector as (rJ), as J.B. Clark¡¦s model would permit ¡V even though we have no warrant for believing that noncompetitive industries have a common profit rate r and use leets capital …in proportion to the (V ¡V wL) elements!¡¨

Commenting on the cross-sectional results, he commented: ¡§Should I not concede that, at least, these cross-sectional investigations have tested ¡V and verified triumphantly – the hypothesis that the C-D exponents do sum to unity to a good approximation as the neoclassical marginal-productivity wants them to do? On examination I find, when one specifies V = ALƒÑJƒÒ and lets the cross-sectional data decide whether ƒÑ + ƒÒ = 1, that results tend to follow purely as a cross sectional tautology based on the residual computation of the non-wage share. [¡K] Profit and wages add up to total V along any fixed ray not because Euler¡¦s theorem is revealed to apply on that ray but rather because of the accounting identity involved in the residual definition of profit.¡¨

Samuelson gives an example of why Douglas¡¦s estimates will always give constant returns to scale using hypothetical data and estimating Vi = lnA + ƒÑln(wLi) + ƒÒln(Vi-wLi).  This is somewhat puzzling, as his previous discussion had been in terms of the Cobb-Douglas production function, Vi = ALƒÑJƒÒ ; it is not clear why he did not deal with the problems of estimating this function directly. However, as we have seen above, the sum of the coefficients in his example must equal unity because of the underlying identity.

Samuelson also discusses time-series estimation of production functions and raises the question as to whether ¡§Kaldor and the neo-Keynesians are right in suggesting that the Cobb-Douglas results are cooked-up forgone conclusion from the nature of the methodology!¡¨ While he concedes that this is a possibility, he does not emphasis the underlying accounting identity in this case. He does note, however, that so long as factor shares are constant, ¡§no Clarkian can get a good fit with a function far away from Cobb-Douglas so long as shifts in the K(t)/L(t) ratio are not serendipitously just offset by labor-saving rather than capital-saving biases in technical change¡¨.

This lack of emphasis on the role of the identity in time series regressions is surprising because equation (11) can be expressed as:

lnVt = lnB + aln(wt Lt)+ (1-a)ln(rtJt)                       (16)

which is the same expression as the identity that Samuelson derived using cross-sectional data except that w and r now vary.

The fact that the critique applies to the estimation of time-series data has not permeated down to the textbooks with the exception of a short reference in Heathfield and Wibe (1987). They mention Shaikh¡¦s (1974) critique, but seemingly dismiss it on the basis of Solow¡¦s (1974) one-page rejoinder, which rejects Shaikh¡¦s (1974) paper as simply wrong.

However, there were two themes in Shaikh¡¦s paper, only one of which was really discussed by Solow. The first was the one outlined in the section above, demonstrating the equivalence of the accounting identity and the Cobb Douglas production function. The second was the tautological nature of the procedure involved in Solow¡¦s (1957) procedure for estimating various specifications of the production function, and it was this Solow (1974) addressed.

Solow (1957) first calculated the growth of total factor productivity or the ¡§residual¡¨, using annual data, as ƒÜt „k vt ¡V at(jt – ƒÜt) where at is capital¡¦s share calculated from the national accounts. (Thus, Solow assumes the existence of a well-behaved production function, perfect competition and the neo-classical marginal productivity theory of factor pricing.) The index A(t) is then calculated by setting the base year equal to unity and then using ƒÜt to calculate At. The production function is ¡§deflated¡¨ to remove the effect of technical change (which is what the residual quickly becomes in the paper, after a brief acknowledgement that it will also capture all sorts of measurement errors).  Hence, various specifications of V/A = f(L, J) are estimated, of which the Cobb-Douglas gives (marginally) the best fit. But as shares are roughly constant, Shaikh argues that this must be the case by virtue of the way A(t) is constructed. Moreover, he shows that any data set (even one where the plot of productivity on capital per worker traces out the word HUMBUG) will give a good fit to Cobb-Douglas function so long as factor shares are constant.

Solow¡¦s rejoinder was that he was not testing the neo-classical production function at all, as he had already assumed that it existed. He had, after all, assumed the marginal productivity theory of factor pricing in constructing A(t).  Nevertheless, Solow does consider that one can, in principle, ¡§test¡¨ the production function. ¡§When someone claims that aggregate production functions work, he means that (a) that they give a good fit to input-output data without the intervention of factor shares; and (b) that the function so fitted has partial derivatives that closely mimic observed factor shares.¡¨ He then delivers his supposed coup de by freely estimating the Cobb- Douglas function using the Humbug data with a linear time trend to capture technical change and finds no statistically significant relationship. Solow takes this as showing conclusively that the artificial data do not capture even a hypothetical production function. ¡§If this were the typical outcome, we would not now be having this discussion¡¨ (Solow, 1974).

Ironically, freely estimating a Cobb-Douglas production function with Solow¡¦s (1957) own data also produces such poor results that if Solow, himself, had undertaken this, by his own criterion, he would have been forced to concede that the data rejected the existence as the production function (McCombie, 2000-2001). However, the poor fit is simply due to the fact that the linear time trend does not provide a good fit to the weighted logarithm of wages and the rate of profit. There is, of course, nothing to say that ¡§technical change¡¨ should be a linear function of time. Shaikh (1980) finds the Humbug data give an excellent fit to the Cobb-Douglas, provided that a complex time trend is used.

Solow (1987) returns to the critique as outlined by Shaikh, arguing that Shaikh¡¦s analysis would hold even when there is a well-defined micro-production function estimated using physical units.  As, it is argued, it cannot hold in this case, then the implication is that it equally cannot apply to value data, although this is a non sequitur. Let us consider the argument only as it applies to value data. Solow¡¦s contention is that from the accounting identity we may derive the expression V = Bwar(1-a)LaJ(1-a), as we have seen above.  But we know that w = aV/L and r = (1-a)V/J. Let us substitute these expressions into the former equation. This gives us

V= (Baa(1-a)(1-a) V/LaJ(1-a))LaJ(1-a)                  (17)

 

V = (f( L, J)/ LaJ(1-a))LaJ(1-a) =  f(L, J)                 (19)

¡§What Shaikh has discovered, in other words is that any production function can be written as the product of a Cobb-Douglas and something else; and the something else is the production function divided by the Cobb-Douglas¡¨ (Solow, 1987). However, this argument presupposes that we have data from which the ¡§true¡¨ production function can be estimated. In the case of value data, all that this procedure has done, of course, is to derive the approximation given by equation (19) to the identity. As we have seen, equation (19) will give a good fit to the data, even though there is no well-defined aggregate production function.

Another misinterpretation of the critique is that it applies merely to steady state data.  The argument goes along the following lines. The income identity will give a good approximation to a constant returns to scale Cobb-Douglas production function as long as factor shares are approximately constant. The question arises of why factor shares will be constant. This will occur when outputs and inputs grow at constant exponential rates. But the use of steady state aggregate data, it is argued, will not lead to the unwitting estimation of the Cobb-Douglas production function as it will be readily apparent that there is not enough variation in the data to estimate the production function.

This argument is perfectly correct. In steady state, the factor shares must be constant (regardless of the exact underlying form of the production function, assuming it exists) and it will not be possible to estimate the production function (there will be perfect multicollinearity). But the critique outlined above has nothing to do with whether or not the economy is in steady state. Assume that firms pursue a constant mark-up pricing policy so factor shares are constant, then even though value added, capital (measured in constant price value terms) and the labour input shows a great deal of variation (indeed, even if all three series are randomly generated), the accounting identity will ensure that the Cobb-Douglas gives a good fit to the data. Moreover, even if shares do vary, as we have shown, other specifications of the putative production function (such as the translog) are simple better approximations to the identity. The counter-argument also goes on to claim that one can estimate a production function by the instrumental variable approach by finding instruments that are uncorrelated with technical change and cites the work of Hall (1988, 1990). Of course, if all one is estimating an identity then the problem of endogeneity becomes irrelevant and indeed Hall¡¦s procedure, not surprisingly, amounts to nothing more than the mere estimation of a (biased) identity (Felipe and McCombie, 2002a).

Finally, another view is merely to dismiss the whole exercise on the grounds that it is well known that under neoclassical assumptions the growth of total factor productivity is equal to the weighted growth of wages and the rate of profit. However, this overlooks the rather fundamental fact that the identity shows that this will be true even if we do not make the usual neoclassical assumptions. Related to this is the view that one does not need to estimate the production function to know the rate of technical change – under the assumption of constant returns and perfect competition, one just computes the Solow residual. But as we have shown, the Solow residual is not a measure of technical progress. Of course, if one can never test whether the underlying production function exists or is well behaved, then this procedure becomes tautological.

This paper has revisited some problems that the use of value data poses for the estimation of production functions. It is shown that the estimated coefficients of the supposed production function may be doing no more than capturing an underlying income identity from which data used in the estimation of the production function are drawn. This criticism has its origins in a paper by Phelps Brown (1957), although it was anticipated to a certain extent by Bronfenbrenner (1944), and was applied originally to the cross-section studies of Douglas. However, the critique was generalised by Shaikh (1974) and Simon (1979b) to the use of time series data. Other studies also have shown that the data may give a good fit to the aggregate Cobb-Douglas even though it is clear that either the aggregation conditions are violated, or the underlying relations are not Cobb-Douglas, or there is no neoclassical production function at all. All these arguments suggest that the results of regressions purporting to estimate an aggregate production function (whether it is a Cobb-Douglas or a more flexible functional form) must be treated with caution.

As Hahn (1972, cited by Blaug, 1974) puts it. ¡§It has often been the case that a neo-classical theory has been attempted in terms of aggregate production functions and aggregates like capital. Except under absurdly unrealistic assumptions such an aggregate theory cannot be shown to follow from the proper theory and in general is therefore open to severe logical criticisms ¡K On purely theoretical grounds there is nothing to be said in its favour. The view that that nonetheless it ¡§may work in practice¡¨ sounds a little bogus and in any case the onus of proof is on those who maintain this.¡¨ This may be impossible. We are content to leave the last word to Simon (1979b). ¡§An examination of the data suggests instead that the observed good fit of these functions to data, the near equality of the labor exponent with the labor share of value added, and the first degree of homogeneity of the function are very likely statistical artefacts. The data show no more than that the value of product is approximately equal to the wage bill plus the cost of capital services.¡¨

Bibliography:

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Blaug, M. (1974), The Cambridge Revolution. Success or Failure? A Critical Analysis of Cambridge Theories of Value and Distribution. Eastbourne: Institute of Economic Affairs.

Bronfenbrenner, M. (1944), “Production Functions: Cobb-Douglas, Interfirm, Intrafirm.” Econometrica, vol. 12: 35-44.

Cobb, C.W. and P.H. Douglas. (1928). ¡§A Theory of Production.¡¨ American Economic Review, Supplement. vol. 18, pp.139-165.

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How Obama won the social media battle

How Obama won the social media battle

Introduction

In today’s world, with technology and invention, media has become an integral part of people’s lives. Media, such as newspapers, internet, and television are used to communicate, educate and inform societies of new events and situations surrounding them (Greyes 20). Social media is one of the recent forms of media that has grown to be an important platform used in socializing, marketing, campaigning, publicity and any more. According to Greyes, social media comprises of a group of internet applications created for the purposes of creating, exchanging information and socializing. It exists and is formed under the umbrella of web 2.0 that comprises of social networking sites which enable users create connections with others. It includes platforms such as Facebook, Twitter, MySpace, YouTube, Whatsapp, Instagram and many others.

With its ease of accessibility, social media has given people new and affordable ways of accessing and transmitting information. Studies show that there is increased popularity of social media which has been associated with rising numbers of internet users (Baran N.pag). A high population in social media has enabled information to be distributed to millions of people with just a click of a button. Baran states that it is this element of social sites that have made them to be successful in advertising and political campaigns. The paper will proceed by first looking at the use of social media in politics that will set a platform of analyzing how Obama used the media to win victory in 2008 and its role in his re-election in 2012.  In order to win the 2008 elections and the 2012 reelection, president Obama used social media in a tactical manner. He analyzed its powerful elements, selected his audience well and targeted it to campaign that made him get support over John McCain who had also used the same tools. In order to gain political support in the subsequent years, many more candidates used the social media because it was attributed to the success of Obama and they succeeded as well. The paper therefore, observes that there is a correlation between use of social media and the success of Obama’s campaigns. The success however, does not come by just the use of social media but through effective use of media messages, targeting the right audience, getting their interest and ensuring that information reaches the.

Social media and politics

Smith highlights that the popularity of social media continues to grow where its use has recently gained interest from the political sphere (4). She adds that politicians are becoming more accessible and active in social media in the effort to gain a lot of voters and be popular. Through public participation and feedback, the politicians have the opportunity of showcasing their policies to the public with the aim of garnering support. Smith argues that other politicians use the platforms to make donations so as to display a positive image to the public and get support (9). She asserts that social media has emerged as an important feature in the civic life of the majority of Americans.  Greyes adds that those who used the sites were found to be more politically informed and active compared to the non-users.

Statistics show that in the United States, 60% of adults use social media for one purpose or another while 38% of them are reported to have used the social sites for civic purposes. He adds that 34% use media to enhance political material posted by others, 35% use the sites to encourage others to vote, 28% use the sites to link others to political stories while 20% of the users use the sites to follow elected candidates. It is for this reason that politicians are turning to the sites in order to engage the public on political matters.  Many people today support the use of social media in politics for several reasons, One, social media allows information to flow very fast compared to the traditional forms of media (Miller 15). It therefore, helps the citizens to make informed choices. Social media also allows the public to participate in the political arena by giving criticisms that are essential in enhancing democracy. It enhances the element of openness and collaboration where users have the freedom to express their opinions without fear. In the 2008 elections in the US, both Obama and John used social media as a campaign tool. The success of one over the other came about due to how they used the media.

How Obama won the social media battle in 2008

In the year 2008, president Obama and his staff used several social media platforms as campaign arenas to get support from the Americans and further encourage them to vote. Anderson, points that president Obama’s campaign was the first campaign that strongly used social media platforms (132). Greyes supports this assertion and states that Obama’s social media campaign changed how politicians used political campaigns on social media for political purposes. He adds that Obama won because he used the platform to enhance proper and clear communication to his targeted audiences. One way in which Obama won the social media battle in  2008 was through targeting a particular audience and directing messages to the with the aim of gaining popularity (Anderson 140). According to him, Obama targeted a population of young adults less than 30 years of age. He states he targeted this group because they were active users of sites such as Facebook compared to the older population and therefore, was a powerful tool towards his gain for popularity. Through his ideology of hope and change, he was able to attract the attention of young people who wanted change especially after the Iraq war.  Social media groups such as “students for Barrack Obama” were formed in the year 2007 and they played a major role in getting any supporters for Obama. The age group that was targeted was described to get a lot of political information from social sites like Facebook that made Obama stand a better chance (Smith 14). The president also used communication agency that managed the platform by posting and attending to feedback that was necessary in creating confidence in Obama. Moreover, the support for Obama was enhanced by the number of friends he had on social media. According to Smith, Obama had 2 million Facebook friends compared to his opponent who only had 600000. She connotes that the differences in numbers were also seen in other sites such as Twitter, YouTube and Flicker. It therefore, means that Obama reached a lot of people and possibly got a lot of voters due to high numbers of social media friends.

Another way upon which Obama won the battle was through identifying himself with his targeted groups by personalizing his messages, posts and pictures. Greyes links his identification with the youths through the ways he made his social images appears more youthful and detailed (20). The images enhanced his authenticity as a leader because the youth were able to associate and connect with him. His strategy surpassed that of the opponent because he advocated for change by stating that the campaign was about the people. It gave the public the power to instigate change because it gave the feelings of inclusion. He used ‘about you’ messages to get attention and this helped in the dissemination of his messages to a wider audience. In a survey conducted among the social media users of United States, most of his supporters stated that they gave him votes because of his “need for change” while others associated their support with his calls for unity and hope. The slogans that he used and his character made him to be chosen over others who had experience because the public were able to feel his closeness compared to other politicians that seemed distant.

Obama also used social media to mobilize volunteers and get donations for his campaigns through get together, fundraising group and profiles meant to raise money (Miller 19). He encouraged likeminded individuals to participate in his campaigns that helped him to get a lot of funds that saw his campaigns running. The use of sites such as twitter enabled him to organize meetings where gave participants a chance to come up with their own goals. Miller argues that use of social groups was a vital step because, through such groups, information reached thousands of users through sharing and reposting of upcoming events. The groups involved key and influential people that played an important role creating interest and encouraging people to vote for Obama. Incorporation of the discussion board to the site enabled Obama to share his policies to members who in turn promoted his policies to the American population. Through blogging, Obama was also able to drive traffic to his website that was necessary in his success.

Finally, Obama won the battle by choosing the social media platforms that were influential and major in the year 2008 such as Facebook, MySpace, YouTube and Twitter. His campaigns used these platforms because they had large numbers of users meaning that he was able to reach a lot of supporters. Through YouTube, he was able to upload videos to his supporters. His supporters were also able to upload and transit the videos to their friends in social media that played part in attracting more and more people. Greyes describes that use of YouTube videos was a proper strategy and were preferred compared to television advertisements because they did not interrupt the normal television program (25). The interrupting nature of television ads made other candidates to lose votes because viewers did not pay a lot of attention when they felt that they were interrupted. In addition, Obama had a YouTube channel where people subscribed and shared ideas and opinions on what would be done in order to create change in America. In summary, Obama won the battle through creating an online community by integrating the social platforms. His messages and slogans evoked emotional responses where the public felt that they belonged to one community that was supposed to create change and give hope to people. Through advocacy, empowerment and his strong character, the citizens of America believed in him as a leader who could bring change and who they could depend on.

The role of social media in Obama’s re-election victory

In the 2012 elections, social media again played a critical role in the re-election of Obama. However, it is worth noting that its use was a bit complex compared to the year 2008 because its use in the political environment increased where any political candidates embraced its use to get supporters. In addition, other social platforms emerged and major ones like Facebook and twitter grew and became sophisticated and more influential compared to the year 2008. In his re-election, social media again played a role of disseminating information and promoting participation of targeted audiences. They year 2012 was however different because Obama targeted his messages to any groups and communities such as ‘Latinos for Obama” and any more. Rather than focusing on major sites, he changed strategy by incorporating different social platforms such as Instagram in spreading his digital content further. He used the platform as a communication tool by localizing messages to various diverse groups that further led to the groups to identify with him (Smith 30).

Another role that social media played in the re-election is that it was used in signing the public for campaign events, participation and giving of donations that is similar to the 2008 elections. However, the difference was the use of a mobile app called “Obama for America” that integrated several uses and enabled donations to be received through text messages. Creation and use of a dashboard enhanced participation and support from any individuals and further convinced the Americans to vote for Obama. According to Anderson Obama’s charisma and frequent use of the media moved him close to the people (127). He adds that the social media played part as a convenient tool where Obama called for the need for action.

Finally, social media offered guidance and was used as a learning tool even to those people that lived in the grassroots. Obama localized messages and uploaded state content pages that guided and mobilized people to vote for him. He used the media to highlight his milestones and give further plans that he had for the people. For example, he used Facebook to hold live meetings and address issues of his people. Due to his authority and access to resources and used the media to set the agenda and influenced people’s thoughts. Through reports from the media, he was able to create storylines that helped to get support the second tie. In the year 2012, people became active users of information and therefore, social media gave them a platform where they were able to create their own content that gave them a sense of belonging. Through social media, Obama was portrayed as a compassionate and a modern family who could be easily approached. Creation of a positive image framed Obama which led to his re-election.

Works Cited

Anderson, Dennis. “How has Web 2.0 reshaped the presidential campaign in the United States?”. New York: Pace University. Journal of Web Science. 25.1(2009): 124-130.

Baran, Smith and Dennis Davis. Mass Communication Theory: Foundations, Ferment, and Future. United States: Cengage Learning.2008. Print

Greyes, Natch. “The Untapped Potential of Social Media: A Primer for Savvy Campaigners.” Campaign and Elections. 30(2011) 15-67.

Miller, Claire Cain. “How Obama’s Internet Campaign Changed Politics.” New York Times Blogs. 7 November 2008. Web 24 November 2014

Sith, Kristian. Social media and Political Campaigns. University of Tennessee Honors Thesis Projects.2011. Academic Search Premier. EBSCO. Web. 24 Nov. 2014

HOW LOUIS KAHN’S ARCHITECTURE IS INFLUENCED BY LIGHT AND SPACE

HOW LOUIS KAHN’S ARCHITECTURE IS INFLUENCED BY LIGHT AND SPACE

Introduction

For many years, sunshine was the only source of effective day light. The aim of creating wide spaces and openings large enough to diffuse light to the interior of buildings was the main domination of architecture. Fully glazed facades and efficient artificial light sources have freed architects from these problems of the past. Advanced daylight systems and strategies of control are other steps presumptuous in providing user-friendly, day-lit, and energy efficient buildings.Architects have to incorporate these systems intothe buildings’ general design strategy and integratethem into the architectural process from its beginning stages. Many architects have cropped up in the recent past with immense skills in designs that ensure ample working space and enough sunlight in structures. Louis Khan is among these architects. He is one of the greatest and most appealing designers of all time. He designed significant and important structures with great sense of material, light and space. This editorial brings out the ways in which elements such as space and light with the help of good example from his works influenced Louis Kahn’s architecture.

The first works of Kahn bear classical international style of architecture. Somewhere along the way, Khan decided to leave behind the old traditional architectures and focus on innovation. He had the push to give meaning to the bases of architecture via re-examination of structure, space, form, and light[1]. The elements he grew in are a great source of inspiration to him as some scholars put it. He comes from Philadelphia city, which was a place where numerous factories had large windows. Some of Kahn’s earlier works display that the structures were very solid. Recently, his architecture exposes a sense of place, depict the real side of architecture, and expose the successful application of plutonic geometry principles. He has the creditof re-introducing various ideologies, which contemporary architects have deserted like sing geometrical principles, centralized spacing, and solid mural strength usage. Kahn has also realized the usefulness of sunlight which is greatly demonstrated by the Egyptians and Greek works. These works display broad use of sunlight via different types of openings and windows[2].

Examples of Louis’s Projects with Space and Light Elements

All the elements of design philosophy have attributions to all the works of Louis beginning with his first innovative work at Yale University in which he added an Art gallery. This work is very attractive as people can see the prominence focused on the architectural innovations depicted by the floor slab system and the hollow concrete ceiling, which was an outstanding performance. His artistic sense is eminent from the design of triangular staircase, sitting in a circular concrete shell, showing the space for servants to be unique from the spaces of the building to be served. He demonstrated ample use of spaces and is responsible for the inception of the served and servant spaces. His art of space consideration is eligible from the following scenarios: Entrance to the Art Gallery of Yale University, Rear view of the building from the garden, View-down into the stairwell at the Art Gallery, and View-up to ceiling of stairwell.

Kahn used his principles to create outstanding pieces of work, which made a great deal of sense to the usage of space and light. Some of his extension or the Richards Towers of Philadelphia, bring amazing impacts with the transformation in light, feasible due to the apt utilization of light and space. Workers get totally different conditions of working in the buildings at varied times of the day. By building the Institute of Salk in La Jolla, California, Louis made another astonishing work, which had extraordinary motivating number of structures.

Richard Medical Towers exposes many significant aspects of Kahn’s architecture. The principles have had often implementation by many designers but not in the same level and time. Kahn uses this building to demonstrate the application of served spaces, beats the problem of insufficient sunlight, and prominently integrates material, process and form. According to Jaimini Mehta and RomaldoGiurgola, Richards Medical Towers creates an important turning point in modern architecture.

The Institute of Salk in La Jolla, New Jersey, emphasizes the principle of keeping buildings simple but strong. Kahn uses this structure to achieve an amazing use of pace; the ample space in the Laboratories for conducting research, the space available for office practices where ideas arise, and much more. The educational institution exposes an astonishing integration of action and mind. The building’s amazing concrete floors and surfaces give exact detailing and magnificent look. The generation of the building answers the need to confine particular places and does not rely on a wide envelope to shield such particular space. Some scholars define the main court of the structure in an artistic way. They say that the court is a sure Kahn-like space of shining blue water, a band facing the ocean showing what human work can attain with geometric principle and domineering but best deliberation, to provide the scale with less sweep of the ocean, here the pacific, a regretful gesture (Cummings and Kahn, 1989).

Louis Kahn was famous for his skill to make epic architectural structures that elicited human scale. He utilized bare concrete and bricks as his building tools and used specially polished surfaces like travertine marble to reinforce various textures. In addition to his consideration for spaces during design and curving of structures, Kahn never left out the sense of natural light and its importance. In his several projects such as the  houses of Salk Institute that converge, the institute of management of India in Ahmadabad, India, the US Consulate in Luanda, Angola, and the Dhaka’s National Capital, which were situated in hot sunny climates, Kahn created visually dynamic sunscreens as he believed that the structures should be givers of light. The walls in those buildings with differently made openings covered inner rooms from the hot sunlight. The imagination of a great wall in ruins showcases an old part Louis’s treating of light as a core aspect in two unaccomplished projects, Hurva in Jerusalem, Israel, and Mikveh in Philadelphia, Pennsylvania, as well as one of the greatest works of his, the Kimbell Art Museum in Fort Worth, Texas (Solomon 2009). The art museum’s narrow lit in the concrete vaults allows light to enter. The light diffuses through by the travertine and oak present in the gallery interiors.

Louis’s work in Dhaka integrates various periods of history (local and general), and grapples with questions of individuality by trying to give form to a post-colonial order combining religious and secular aspects in its organization. The building is a democratic symbol in a country, which does not yet contain a fully functioning democracy, a statement of “modernity” with albeit, contains many ancient resemblances. Louis Kahn has confirmed that he could transcend the boundaries of western architectural conversations, giving form to the social and political aspirations of nations recently freed from imperialism. He transpired through the buildings of the past and developed them through his usual abstraction into resonant contemporary emblems.

According to Louis, the role played by natural light is one of the main aspects in creating architectural spaces that could be extraordinary in their appearance. The “giver of light” is a statement that Louis Kahn coined in his description of structures. Some of his projects located in hot climates display his sense of light appreciation. The Institute of management of India in Ahmadabad, India, the houses of Salk Institute, the US Consulate in Luanda, Angola, and the National Capital of Dhaka have visually dynamic sunscreens created by Kahn[3]. All of these projects have great walls taking various shaped openings, which assist in protecting inner spaces from the extreme direct light from the sun. Other projects of Kahn like Hurva in Jerusalem, Mikveh Israel in Philadelphia Pennsylvania, and the Kimbell Art museum in Fort Worth, Texas, have displayed Louis’s thoughtful take of sunlight. For instance, in the Kimbell Art Museum, light comes in through slits (tiny openings) in the concrete vaults and then later allowed to move into the gallery interiors, which have oak and travertine fillings[4].

Kimbel Art Museum is an amazing work of Louis in Fort Worth as it beautifully exposes utmost perfection, whichhas comparisons only to Greek works. Kahn used all available resources and tools without mistakes, that resulted in a structure, which had all contents working in a congruent way, and the system in its entirety worked perfectly.Most structures, utilize materials to an unsatisfactory extent but this building was an exception.

The power and purpose of light in his design is not the cheap idea of mounting a large window to let in light. Instead, he incorporates it via two different aspects of building; the geometric forms and the division of space. Division of spaces into servant and master areas in is the organization concept that Louis Kahn used in the design of Richardson Medical Laboratory at University of Pennsylvania, one of the main change setting buildings of the 1960s[5]. With a scrutiny of scientist’s works and different experiments and devices used, Louis Kahn concluded that there was no design of space to content the experiments. He thought that the scientists should have a corner for thought, which is concisely a studio of slices of space. With his belief in design as a trait based on humans, Kahn went to generate comfortable spaces that scientist could utilize efficiently in their work. A room with warmth of light from the sun can give the necessities. His solution was to generate great stacks of studio and link them to the high service towers that would have parts to carry liquids and gases, animal quarters, and ducts to direct the air out via the top of the structure. The heights of studio laboratories, showcasedby their towering concrete cantilevered floors, seem enoughspaces free decisions[6].

In addition to the above examples is the strong geometric form he used in designing the government buildings in Dacca, Bangladesh. Kahn used another robust architecture element he is famous for; the brick. His Strong brick forms enabled the residential areas for the National Assembly to contain walls, reach great heights, and at the same time look light in mass. Here light got into the interior of the structure via geometrically shaped windows that allowed light from the sun. The used curved brick designs were similar to those used in the building of Philip Exeter Academy and allowed an ample presence of light[7].

Kahn’s Inspiration to other Architects

Kahn’s philosophy and masterpiece has had a lot of influence on contemporary scholars. Tadao Ando took an initiative and travelled throughout Europe, Japan, Africa and US for his study of architecture. He studied the architecture buildings and reads books of renowned architects like Louis Kahn and Le Corbusier. The knowledge he got from his journeys across various countries helped him begin his own architectural practice. When questioned about his style of architecture, he posed that walls are the most important aspects of architecture, and in his works, light was a basic factor. Naoshima’s Contemporary museum of art in Japan and the Research center of Benetton Communications in Italy demonstrated that Tadoa Ando was inspired and has learnt a lot from Louis Kahn’s art. Renzo Piano worked in Louis Kahn’s offices in Philadelphia and ZS as well as Makowski in London. Louis Kahn along with another famous architect greatly influenced him (Richards Rogers). The two met at an exhibition (Expo’70) in Osaka (Japan) and discovered that they had similar interests. The most famous project of Richard Roger and  Renzo Piano is that of Georges Pompidou center in Paris, Italy.The structure was built in a form that makes it appear as though it were turned inside-out; various activities are seen on the outside of the structure making the inner part of the structure airy and light. There are numerous hypotheses that the construction of the building was on a similar basic principle, which Louis had used years ago in the Arts Center. The theory of served spaces and servant spaces influenced the rising of huge services ducts in the building. According to Solomon&Architects (2008), Louis Kahn influenced Richard Roger and Renzo Piano.

Norman Foster is another popular architect who got inspired by the works of Louis. He took a masters’ study of architecture in America when Kahn Louis was coming up with the Yale University extension. Foster ended up building the world’s most amazing buildings after getting inspiration from Louis’ philosophy and architecture. For instance, Norman Foster’s ‘Shanghai and Hong Kong’ Bank elicits Louis Kahn’s impact on the works of Norman Foster[8].

Another inspired architect is James Stirling. The architect was known for his approach (experimental approach), which showed that he was not limited to a particular style. Moreover, this approach meant that James was ready to innovate and try new ideas and that reflected Kahn’s quality of design. His earlier projects for Oxbridge emphasized greater significance to the concept of utilitarian and artistic needs. Owing to his “experimental approach” and adamant adherence to principle, James got criticism for not following architectural concepts[9].

Kahn’s influence works with the slow wave motions of times. Even a recent structure such as the Chandgaon Mosque in Chittagong, Bangladesh by KashefMahboobChowdhury reveals the long distant influence of Khan in its spatial institution while also changing the basic mosque types from the Bengali Sultanate period from14th and 15th centuries (Croft 2004). Louis was a mirror and a lens just like Le Corbusier.He helped architects to realize themselves while also creating new directions on basic types and generic problems. Kahn had aspirations to an architecture “timeless but of its time”, but paid tribute to the significance of various architectural and cultural pasts. This is the reason why it is so important to free Kahn from the territorial suits sometimes made against him by those who would see him as a mainly “North American” architect, by those who would claim him for a specific religion, or by those who would endeavor to contain him to a western classical talk.

 

Conclusion

From a critical point of view, Kahn’s structures in the classical designs stress the vast applications of light. Through a division of space principle and solid geometric forms, Kahn was able to incorporate light explicably into his architectures. This concept for the requirement of light from the sun originated from his Beaux-arts’ studies and foundational classical tendencies. Louis Kahn is undoubtedly one of the best designers that ever lived in the twentieth century. In the end, he took the power of sunlight that burnt him in his childhood and turned it to transform the global world.

Supplementary Images

Louis Kahn | Yale university art gallery, 1953 New Haven Photos by Lionel Freedman and Elizabeth Felicella

Available at:http://media-cache-ak1.pinimg.com/192x/b7/da/91/b7da916b64d04b132dd41c629540cffa.jpg

Salk Institute for Biological Studies, La Jolla, California – Louis Kahn Photograph – Bob Trempe via d i s – s e c t i o n

Available at:http://media-cacheec4.pinimg.com/192x/69/cd/13/69cd1393151f5cd204fee580b119b079.jpg

The last post (with the quote from Kahn’s poem on Carlo Scarpa) originates from Rafael Cazorla’s fantastic blog with imaginary postcards. Rafael’s website: PostalesInventadas/ Making up Postcards features six postcards that might have been sent by or to Louis Kahn. They’re really fine examples of how Kahn’s famous quotes might have been used…they look very natural when written on the back of a postcard, thanks to Rafael Cazorla’s creative genius – keep it up Rafael!

Source: http://media-cache-ec4.pinimg.com/192x/62/ae/ee/62aeeeebc3cc4c7e10bbf73e5c9db7f1.jpg

Source: http://media-cache-ak1.pinimg.com/550x/ed/c0/26/edc0269711f92c1c91c339f53d567193.jpg

Almost impossible to distinguish the real from the virtual

This image provides a virtual glimpse of Mikveh Israel (yes, it’s truly an image rendered on the computer). In the article on Susan G. Solomon’s book the impact of Kahn’s deisgn for the synagogue are considered. Reference: ‘Louis I. Kahn: Unbuilt Masterworks’ (Monacelli, 2000): architect and MIT professor Kent Larson built images of Kahn’s unrealized projects, including this one.

Bibliography

Bloom, Jonathan, and Sheila Blair. The Grove encyclopedia of Islamic art and architecture.

New York: Oxford University Press, 2009.

Croft, Catherine. Concrete architecture. London: Laurence King, 2004.

Cummings, Patricia, and Louis I Kahn. Preview this item. Durham: Published by Duke

University Press in association with Duke University Museum of Art, 1989.

Gast, Klaus-Peter, Louis I Kahn, and Susanne Schindler. Louis I. Kahn. Basel: Birkhäuser,

1999.

Kahn, Louis I, and Dung Ngo. Louis I. Kahn : conversations with students. Houston:

Architecture at Rice Publications ; [New York, N.Y.] : Princeton Architectural Press, 1998.

Kalia, Ravi. Gandhinagar : building national identity in postcolonial India. Columbia:

University of South Carolina Press, cop, 2004.

Rielly, Edward J. The 1960s. Westport, Conn: Greenwood Press, 2003.

Scully, Jr, Vincent, and Neil Levine. Modern architecture and other essays. Princeton:

Princeton University Press, 2002.

Solomon, Nancy B, and American Institute of Architects. Architecture : celebrating the past,

designing the future. New York: Visual Reference Publications ; Washington, D.C. : American Institute of Architects, 2008.

Solomon, Susan G. Louis I. Kahn’s Jewish architecture : Mikveh Israel and the midcentury

American synagogue. Waltham: Published by University Press of New England, 2009.

[1]Rielly, Edward J. The 1960s. Westport, Conn: Greenwood Press, 2003.

[2]Kalia, Ravi. Gandhinagar : building national identity in postcolonial India. Columbia: University of South

Carolina Press, cop, 2004.

[3]Cummings, Patricia, and Louis I Kahn. Preview this item. Durham: Published by Duke University Press in

association with Duke University Museum of Art, 1989.

[4]Solomon, Nancy B, and American Institute of Architects. Architecture : celebrating the past, designing the

future. New York: Visual Reference Publications ; Washington, D.C. : American Institute of Architects, 2008.

[5]Croft, Catherine. Concrete architecture. London: Laurence King, 2004.

[6]Solomon, Susan G. Louis I. Kahn’s Jewish architecture : Mikveh Israel and the midcentury American

synagogue. Waltham: Published by University Press of New England, 2009.

[7]Gast, Klaus-Peter, Louis I Kahn, and Susanne Schindler. Louis I. Kahn. Basel: Birkhäuser, 1999.

[8]Bloom, Jonathan, and Sheila Blair. The Grove encyclopedia of Islamic art and architecture. New York:

Oxford University Press, 2009.

 

[9]Scully, Jr, Vincent, and Neil Levine. Modern architecture and other essays. Princeton: Princeton University

Press, 2002.

 

How Nuclear Science Has Affected Medicine

Abstract

Nuclear medicine is a modern technique in medical treatment that offers a painless procedure in treating patients. It employs a radioactive material that is commonly referred to as radiopharmaceuticals. This is useful as it enables the physicians to diagnose and treat the diseases with utmost accuracy. This procedures work when small amount of radiopharmaceuticals is released in the human body mostly by means of injection. In certain instances, the patient is required to inhale or swallow the relative radiopharmaceutical substances. These are directed towards the body tissues and bones (Nuclear Medicine, n.d). The process is aided by a camera that is specially designed to be used in the procedure. This is referred to as gamma camera, SPECT or PET. It has special mechanisms that are sensitive to any radiopharmaceutical substance that may be in the body. Usually, it works by imaging the body tissue or bone on which the respected substance is bonded. When capturing the necessary image, the data collected runs an analysis to find out any abnormal things in the region that hints for the existence of a disease. Nuclear medicine evaluates images in terms of changes in the biological composition that provides accurate results compared to other imaging tests.

Nuclear Medicine

Nuclear physics has had an enormous impact on modern medicine, beginning with the discovery of natural radioactivity and Madam Curie’s contributions and leading up to today’s advances. It was particularly useful in tumor therapy and was used in relative procedures before the discovery and development of ideal methods of radiation Ionization (Society of Nuclear Medicine, 2009). The nuclear medical field jumped forward with the appearance of the tracer technology, which led to an immediate rise of an entirely new field that specialized in the study of the in-vivo measure of different organ functions as well as the field of chemical-kinetics. There have been a multiple improvements in the applications of nuclear physics in medical treatments that have made procedures more accurate and safer, especially on account of the introduction of precise tumor control and targeting. In essence, nuclear science has dramatically transformed medical procedures and the entire quality of medical services.

Nuclear medicine is a specialized branch of medical imaging and medicine that depends on radioactive decay in the diagnosis, management and treatment of diseases. It is also known as the “inside-out x-ray” because of its ability to record radiation that emits from an individual’s body as different from the traditional x-ray and other techniques that register only radiation directed and reflected off a person’s body (Grossman, 2006). Nuclear medicine operations are heavily reliant on radiopharmaceuticals (minute radioactive particles) to produce images of the anatomy. These particles are usually driven to particular bones, organs, tissues and cells. Effectively, the particles are introduced into the body of a patient by inhalation, swallowing or injection and as they pass through the body, radioactive radiation will be emitted.

Specialized cameras are then used to expose all emissions from the patient’s body and output the image onto a computer monitor. This discipline is unique, not only because it gathers information about the functions of the tissues and organs, but it also provides the particular structure. Thus, this field of imaging and medicine allows doctors to see the physiological structure of organs, such as the bladder (Schneider, 2010). Coupled with radioactive decay, use of computer imaging strategies is instrumental in ensuring effective structure as well as functioning of every body organ. These specialized cameras have a popular usage in the following areas; tissue and bone imaging, bone scans, brain scans, cardiac-stress tests as well as lung scans among a couple of other procedures and functions.

Besides diagnosis, its usage for therapeutic purposes includes pain relief in case of bone cancers as well as treatment of hyperthyroidism. Technological advances created cameras are designed for the purpose of detecting radiopharmaceuticals that functions with greater effectiveness and sophistication. Usually, gamma cameras are used to work with the imaging systems designed for specific testing. The gamma camera is one of those specialized cameras “capable of detecting a radiotracer… [and] creates two-dimensional picture of the inside of the body from different angles” (Society of Nuclear Medicine, 2009). Further advancement in instrumentation introduced the digital scintillation camera that produces 3D image on the computer, which has been described as “a camera system in which the computer is an integral part of the system and used for processing the scintillation event.” (Galt& Garcia, 2001, p. 43). These cameras are suitable with systems used for image processing including Single-Photon Emission-Computed Tomography (SPECT), Positron Emission Tomography (PET) and other upgraded versions of these systems such as CT-PET and MR-PET.

Effective understanding and appreciation of relative systems requires a clear description of wide ranging systems usually employed in the field of nuclear medicine such as the SPECT instrument which is “capable of detecting radiotracer and develops distinct and clear three-dimensional images representing the area under study (Society of Nuclear Medicine, 2009). The SPECT system when fused with computed tomography (CT) systems produces results with great accuracy. The PET device on the other hand uses a scanner that also requires the respective radiotracer to be injected in the patient’s blood stream (Society of Nuclear Medicine, 2009). Similar to SPECT, PET system may also combine with extended systems such as CT to deliver “highly detailed views of the body… [that] provide[s] detail on both the anatomy and function of organs and tissues” (Society of Nuclear Medicine, 2009).

Nuclear medicine differs mainly from X-rays and MRIs, plus has both technical differences and has a better quality of the images produced, besides serving a further purpose of showing physiological function of body organs, tissues and cells. MRI scanning uses powerful magnetic forces to raise and attract hydrogen nuclei contained in the body’s tissues. The excited nucleus then shows signals that can be found and encoded spatially into the image that the computer generates. MRI imaging is traditionally 2D and represents thin body slices, although modern equipment is capable of producing 3D images. An MRI does include ionization and therefore it does not involve long term health effects like x-rays but it comes with health risks because of the possibility of tissues heating as a result of exposure to strong magnetic forces. On top it all, MRI to include CT scanning tests are categorized as “anatomic imaging tools” which means that these systematic procedures can only produce the structure of the body for the physician’s examination and interpretation, which to some extent may be breeding inaccuracies that result in misdiagnosis (Oilchange.com,  n.d.).

Nuclear medicine is a sophisticated technique that functions beyond imaging. Its relative analytical feature aids physicians in a more accurate diagnosis as automated calculation is significantly precise in reading data as compared to humans. For example, PET system operates through a scanning procedure in which “a metabolic imaging tool is able to visualize biochemical changes caused by disease” (Oil Change, n.d.). Another advantage pertains to the system’s ability to detect the Alzheimer ’s disease because of its sophisticated function to detect biochemical activity that is significant in the detection of the disease for any abnormal changes. Alzheimer cannot be detected by CT scans or MRI scan because the disease does not exhibit changes in the structural feature of the human body, of which limits the ability of MRI and CT scanning procedures.

Similar to MRI imaging, x-rays too have projection of external radiation into the body and the reflected rays are recorded by specialized cameras to create a reasonably high quality image of the body’s internal structures. High energy x-rays could be used for therapeutic purposes especially in cancer treatment. The technique does, however, present a number of health and technical difficulties (Grossman, 2006). Exposure to x-rays leads a patient to a series of many complications and even increases the risk of cancer; so much so that in its study regarding the rtes of cancer, The World Health Organization (WHO) undertook national surveys and basing on its results, it classifies x-rays as carcinogenic and they are responsible for almost 0.4% of all cancer patients in the United States (WHO 2011). The x-rays might likely cause cell mutations and then the passing on of the negative health conditions to the next generations.

Further, Nuclear Medicine is at its infancy that requires further research suggesting more years to study before its full implementation. There is the danger of any known and/or unknown allergies of a patient going through the procedure that may cause detrimental effects, which had not yet been determined with certainty. In emergent study, it has been found out that obesity undermines the effectiveness of nuclear medicine in different ways. The study articulates that “The acquired images may be suboptimal because of artifacts due to soft-tissue attenuation and incomplete whole-body coverage, and quantification may be suboptimal, especially for PET (Ghanem, Kazim & Elgazzar, 2011). Other challenges include the mechanical concerns pertaining to the weight limit of the table employed in imaging. In addition, the bore size the SPECT/CT or PET scanner can pose certain problems during the procedure. Also, more problems stem from the aspects of the duration of the entire process, protocol and distinct timing of the process (Ghanem et al, 2011). These challenges should be effectively resolved to enhance the quality of the nuclear medicine.

The diagnostics, scanning and treatment of nuclear medicine is normally organ specific, but it could be the imaging of the whole body too. Further, nuclear medicine has the ability to identify disease processes through the metabolic differences (Taylor, Schuster & Naomi, 2003). Nuclear medicine therapy has only low power ionizing radiation that involves non-significant side effects; therefore, it makes it possible to be performed by outpatient hospital procedures, contrary to MRIs and x-rays which require specialized services. This not only enhances the efficiency of nuclear medicine, but also increases its suitability to vulnerable patients. If the ionizing radiation is not kept within limits, the side effects of the previous methods would be experienced.

One of the roles of nuclear medicine procedures is to analyze the function of the kidney, the heart’s physiological function, as well as scanning lungs to identify blood flow and respiratory problems (Taylor et al., 2003). Other uses include determination of cancerous tissues, bowel bleeding, location of infections, and evaluation of fractures in bones and measurement of thyroid functions in order to find underactive thyroids.

Except for the injections that are intravenous, nuclear medical processes are largely non-invasive and do not include painful tests in order to help doctors in the diagnosis of illnesses. As an outcome of use of nuclear medicine on treatment and effective control of diseases, almost 16 million people in the United States alone have received nuclear medication in the year 2010, to treat or manage a variety of problems including cardiovascular illnesses, cancers, physiological and neurological complaints (Grossman, 2006). Furthermore, images that are related to nuclear medicine may be forced along with Computed Tomography or MRI images in order to generate especially insightful views. This gives unified images ensuring greater accuracy of diagnosis on the part of physicians.

At this point, it can not be disputed that nuclear science has had dramatic effects on the field of medicine. Nuclear medicine has introduced a couple of changes to medicine through its efficient diagnostic abilities and the ability to help manage chronic illnesses including cancers (Grossman, 2006). It has cut back on the costs of providing medication to patients and helped doctors with decision support to treat the patients within the blink of an eye. This has culminated in the improvement of the quality of life of patients that require the procedures. Further, it has improved the performance of the medical practitioners. Most importantly, it has ensured that medical problems are addressed in a timely manner. The characteristic painless procedures are sustainable because of their ability to improve the health of the patients without inflicting them with pain. Seemingly, nuclear science has triggered various other medical inventions that are geared towards enhancing the holistic health of the patients. Undoubtedly, these benefits are growing better every day, especially with the improved technological devices in the same field.

 

References

Galt, J.R. & Garcia, E.V. (2001). Advances in Instrumentation for Cardiac SPECT. In E. Gordin DePuey, Ernest V. Garcia, and Daneil S. Berman (Eds.), Cardiac SPECT Imaging (pp. 81-88). Philadelphia: Lippincott Williams and Wilkins.

Ghanem, M. A., Kazim, N. A., &  Elgazzar, A. H. (2011). Impact of Obesity on Nuclear Medicine Imaging. Journal of Nuclear Medicine Technology. doi:10.2967/jnmt.110.078881.

Grossman, E. (2006). High tech trash: digital devices, hidden toxics, and human health. London:   Island Press.

OilChange.com (n.d). “Radiology: Procedure”. Retrieved March 16, 2011, from http://www.radiology-info.org/nuclear-medicine-positron-emission-tomography/procedure.html

Schneider, M. (2010). Introduction to Public Health. London: Jones & Bartlett.

Society of Nuclear Medicine (2008). Mas JC: A Patient’s Guide to Nuclear Medicine Procedures: English-Spanish. USA: Society of Nuclear Medicine

Society of Nuclear Medicine. (2009, January 4). Fact Sheet: What is Molecular Imaging? USA: Society of Nuclear Medicine

Society of Nuclear Medicine. (n.d.). What is Nuclear Medicine? USA: Virginia.

Taylor A, Schuster D. & Naomi, N. (2003) A Clinicians’ Guide to Nuclear Medicine, 2nd edition. USA: Society of Nuclear Medicine.

World Health Organization (2011). Global cancer rates could increase by 50% to 15 million by 2020. Retrieved 24th march, 2010 from: http://www.who.int/mediacentre/news/releases/2003/pr27/en/

How New Media Has Changed The Public Space/Community Of Gay And Lesbian In Mainland China

How New Media Has Changed The Public Space/Community Of Gay And Lesbian In Mainland China

ABSTRACT

This aim of this research study was to investigate the impacts of social networking sites on homosexuals’ communication and dating habits in Mainland China. Alongside this major aim the research study also sought to establish if there are any traces of cultural transmission among homosexuals living in Mainland China and if such cultural transmissions are occasioned by social networking sites.

To achieve these major aims, the study carried out a comprehensive review of the existing relevant literature. This accorded the researcher the opportunity to organize ideas and most importantly, it advised the study in terms of how social networking sites affecting socializing habits among marginalized groups in the society.

Alongside the secondary information gathered through the review of the existing relevant literature, the study employed a descriptive qualitative design to gather first-hand information from the sampled participants. This involved sending semi-structured questionnaires to the participants via the post office. The collected information was analyzed using a qualitative data analysis method of coding and drawing of short memos.

The analyzed results showed that indeed social networking sites plays a core role in the enhancement of communication, interaction, and dating among gay men and lesbians living in Mainland China. The study also found that the use of social networking sites by homosexuals in Mainland China is a matter of necessity as there are no other reliable avenues for socialization given that gay men and lesbians faces the risk of attracting public backlash in the event they publicly declare their sexual orientation. Overall, it was established that social networking sites helps in the transmission of the gay and lesbian culture in Mainland China.

TABLE OF CONTENTS

ABSTRACT. 2

TABLE OF CONTENTS. 3

1.0 CHAPTER ONE: INTRODUCTION.. 5

1.1 Background Information. 5

1.1.1 Popular Social Networking Sites. 7

1.1.2 Homosexuality in China. 9

1.2 Statement of the Problem.. 10

1.3 Research Objectives. 12

1.3.1 General Objective. 12

1.3.2 Specific Objective. 12

1.4 Research Questions. 13

1.5 Scope of the Study. 13

1.6 Significance of the Study. 14

1.7 Definition of terms. 14

2.0 CHAPTER TWO: LITERATURE REVIEW… 15

2.1 Introduction. 15

2.2 Growth of Social Networking Sites. 15

2.3 Social Networking. 17

2.3.1 Social Networking and Identity Building. 20

2.3.2 Homosexuality Identity. 25

2.4 Manifestation of Homosexuality. 27

2.5 Homosexuality in Mainland China. 31

3.0 CHAPTER THREE: RESEARCH METHODOLOGY.. 34

3.1 Introduction. 34

3.2 Research Design. 35

3.3 Study Site. 36

3.3 Target Population. 37

3.4 Sampling Design and Procedure. 37

3.5 Research Instrument 39

3.6 Data Gathering Procedure. 39

3.7 Data Collection Instruments. 40

3.8 Pilot Testing. 41

3.8.1 Validity. 42

3.8.2 Reliability. 42

3.9 Ethical Assurances. 43

3.10 Data Analysis and Presentation. 43

3.11 Study Limitations. 44

4.0 CHAPTER 4: FINDINGS AND RESULTS. 45

4.1 Chapter Overview.. 45

4.2 Effects of Social Networking Sites on Homosexual Communication. 45

4.3 Impacts of Uncensored, Discreet Communication on Homosexuals Lives. 51

4.4 Cultural Transmission among Homosexuals Living in Mainland China. 52

4.5 Impacts of Social Networking Sites on Homosexual Cultural Transmission. 52

5.0 CHAPTER 5: DISCUSSION AND INTERPRETATION OF DATA.. 53

5.1 Overview of the Chapter 53

5.2 Impacts of Social Networking Sites on Homosexuals Communication. 54

5.3 Impacts of Social Sites Communication on Homosexuals’ Real-World Lifestyles. 56

5.4 Social Networking Sites and Cultural Transmission. 58

6.0 CHAPTER SIX: CONCLUSION.. 59

REFERENCES. 63

7.0 Appendix. 68

1.0 CHAPTER ONE: INTRODUCTION

1.1 Background Information

Major gains have been made in the realm of information communication technology (ICT).  The fruits of these gains are manifested in the form of the mushrooming of new, vibrant forums/mediums that enable real-time exchange of information in both real and virtual worlds. The emergence of the internet, for instance, has enhanced the sprouting of social networking sites where members can carry out live chats as well as share instant messages with other members of the virtual world. Another phenomenal observation that can be made regarding the contemporary communication modes is the growth in the number of mergers among big media companies. Cao (2009) asserts that a number of media companies have resorted to entering into various forms of mergers with other media companies sharing similar ideologies as a way of reducing competition, entering into new markets, and most importantly, as a way of enhancing synergy.

Ideally, these mergers have enhanced the process of democratization and in extension, globalization as members of the public can easily learn and understand their rights and responsibilities. Moreover and as Ogbomo and Ogbomo (2008) posits, gains made in the realm of information communication technology have enhanced the propensity for members of public to take part in affairs that directly and/or indirectly affect their socio-economic and political welfare. For instance, members of public today can take part in online polls that tests the importance of intended policy change frameworks by the government. Moreover, through the use of social networking sites, members of the public can easily get to learn about new lifestyles, for example, an emerging fashion design. Even so, it is wise to highlight that some of these innovations have lead to the erosion of the held moral standards. For example and as Cao (2009) asserts, the integration and merging of large media companies has threatened the respective cultural values of the news markets they enter as they make it very easy for the learning of new cultural practices some of which may have negative ramifications to the local communities. The issue of homosexuality is a typical case that attests to this example. In China for instance, homosexuality is legally and morally unacceptable yet it has continued to proliferate courtesy of the new media (social networking sites) that make it easy for gays and lesbians to find and convince heterosexuals to convert into homosexuals.

Ogbomo and Ogbomo (2008) as well as a host of other authors believe that the contemporary world has become a village courtesy of the far reaching networks that have been opened up by the modern information communication technology. One of the most notable modes of communication that has helped to open up the globe is the social networking sites technology, a highly interactive innovation that allows for people to sign up to be members where they can post their personal information and most importantly, share any information of public and/or personal importance (Boyd, 2007). For example, some of the most popular social networking sites such as Facebook, Skype, Twitter, Friendster, Netlog, Orkut, and 2go allow their users to post their photographs, form interest groups, chat in real-time, send messages, and even make free and/or paid-for calls to their friends. Apart from allowing their members to communicate with other members, these social networking sites also create a friendly environment for easy interaction for those members who share common interests (Cohen, 2003). For instance, though Facebook has experienced exponential growth over the years since its inception, evidence shows that it was formed to help college students to share issues touching on their socio-academic lives (Cassidy, 2006). Moreover and drawing from Boyd (2007) as well as Cohen (2003) it is wise to assert that all the other social networking sites were formed to serve a certain unique group of users.

Even with the growth in size and scope, contemporary social networking sites continue to share a common unique modus operandi. For instance, a member may feel obligated to add friends who share common unique features such as blood groups, liking for a certain sport or profession, or even sexual orientation. The growth of these unique groups within the social networking sites has helped to indirectly and/or directly champion the cause of certain lifestyles as members tend to build and cultivate virtual interpersonal links among themselves (Boyd, 2007). Evidence also shows that depending on the strength of the interpersonal relationships cultivated thereof, sometimes members belonging to specific interest groups may even arrange for the holding of real meeting as a way of championing the cause of their new lifestyle (Cassidy, 2006). When this happens then, such specific interest groups may be described as highly emotive. According to Lampe and Steinfield (2006), some of these specific interest groups may champion issues that may be legally and morally unacceptable to the society yet with the influx of social networking sites they have continued to spread unabated courtesy of the virtual world media.

1.1.1 Popular Social Networking Sites

One of the earliest social networking sites was Friendster. In 2002, Friendster was launched as part of a strategy to reduce the growth of Match.com, a popular site that specialized in bringing together persons (Boyd, 2006b).  Before Friendster came in, the focus of Match.com as well as a host of other dating sites was to bring together persons with almost similar interests, for example, teachers, sportsmen, Catholics, Muslims, etc. On the contrary, Friendster adopted a much ambitious approach that involved linking friends-of-friends. The underlying notion was that unlike complete strangers, friends-of-friends would offer more incentives for hooking-up as the chances that they shared some interests would be very high. According to Boyd (2004), this innovative strategy helped the site to become popular with homosexuals who for a long time had been given a blackout by most social networking sites perhaps because their influence was thought to be inconsequential. Within a short time, Friendster gained popularity perhaps because the existing members quickly and enthusiastically spread out through word of mouth its popularity in normal social circles. Though Friendster’s popularity waned due to technical incapacitations, its rapid growth played a core role in the sprouting up of other social networking sites (Boyd, 2006a; 2006b).

Beginning 2003, many social networking sites sprouted up. Sailing of Friendster’s success story, majority of the social networking sites that sprouted up during this time adopted more ambitious strategies, targeting new audiences and bringing in completely new products that were not available in early online sites. This was a time that professional sites such as Xing, LinkedIn as well as Visible Path become very popular among the business community. In addition, new sites started looking for common interests among strangers and hooking-up those found to have common interests. Sites such as Dogster fit in this description (Boyd, 2006a). Other sites offered services for specific groups such as travelers and Christians, with Couchsurfing and MyChurch fitting this description (Boyd, 2006a). Even websites who initially offered social media services, converted into social networking sites, for example, Flickr which initially specialized in photo-sharing services started offering services fitting the social networking sites traits (Boyd, 2006a). In the ensuing years, other sites such as MySpace (in 2003) and Facebook (in 2004) as well as a host of others which targeted the mainstream public or even a specific audience have continued to grow in size and scope (Cassidy, 2006).

Ideally and according to Boyd and Ellison (2006), it can be postulated that the growth of social networking sites has been occasioned by the notion that they are built around people – they are focused in enhancing the growth of networks and not groups. These networks have played a big role in the way persons with what can be termed as “weird” lifestyles such as gay men and lesbians interact with each other. In addition and as Boyd (2006a) posits, popular services such as the opportunity to make semi-public profiles, share pertinent profile information with others, and most importantly, attract others to join their network.

1.1.2    Homosexuality in China

According to Pilecka (1999), homosexuality is a broad term. It is used colloquially to refer to sexual activity perpetuated by persons of the same gender, in this case, men and men or women and women. Men who enter into relationships with other men are referred to as gay men while women who enter into relationships with other women are referred to as lesbians. Even so and as Pilecka (1999) clarify, for one to be regarded as being homosexual, he or she needs to have done more than merely engaging sexual activity with members of the same gender. This is because homosexuality is a condition. Persons who qualify to be referred to as homosexuals normally express whether in public or in private sexual desires and/or liking to persons of the same gender. From a Chinese context, it can be deduced that homosexuality dates back to Chinese civilization (Kang, 2009). Nevertheless, it is interesting to highlight that despite being one of the oldest lifestyles in the history of the country, the contemporary Chinese culture is yet to accept homosexuality.

Perhaps the major reason why homosexuality has not been accepted in China is because of the popularly held Yin and Yang philosophy. As a matter of fact, He and Fang (1989) argue that the philosophy literally perceives things as either Yin or Yang. He and Fang (1989) also clarify that sometimes a Yin can be a Yang, and indicator that persons of the same gender cannot engage in sexual activities unless in instances when one of them is having sexual parts of the opposite gender. To this end, homosexuals rarely inform their families of their sexual orientation for fear of rejection. Even so, the fact that homosexuality is legally and culturally prohibited in China does not mean that the vice has not been growing over the years. As a matter of fact, research carried out at Qingdao University shows that as many as 30 million Chinese men and women are homosexuals, with indicators showing that there are more lesbians than gay men. This relatively large number of homosexuals in the country can only be interpreted to mean failure on the part of the society to inculcate sound family and life values among the local population.

1.2 Statement of the Problem

The contemporary world is highly networked and globalized. The gains made in the realms of information communication technology have made it easier for people to interact and make friends with others from distant places. This intensive interaction has been occasioned by the various transport and communication modes available, some of which include air transport, telephone as well as internet communication. Internet communication, which is by far the most important communication innovation, has taken the world by a storm as it enables people to discreetly interact in a special way. One of the most popular online ways of communication is through the social networking sites. The fact that these social networking sites have not been in operation for a lengthy period makes research on how they impact weird social behaviors such as homosexuality to be scarce. For instance, one may wonder how the new and vibrant communication modes enhanced by social networking sites impact on how gay and lesbians create new networks among themselves. This question can be asked in the wake of the reality social networking sites allow instant messaging services that make it very easy for strangers to gain access to intimate information without the need of making formal requests for permission to do so.

Unlike other societal issues, matters pertaining to homosexuality are rarely discussed openly due to the stigma associated with the lifestyle. It is therefore very hard for homosexuals to share their feelings or even identify partners as they cannot do it openly as their heterosexuals do. Matters are made more complex by the fact that persons are not born with homosexuality feelings but pick them during their normal socialization endeavors. The big question here is how are such persons expected to smoothly lead their “weird” lifestyles if the society does not provide them with ample space where they can openly discuss pertinent issues touching on their lifestyles? In fair terms there exists a huge information gap among homosexuals. However, given that there has been an increase in the number of gay men and lesbians, it is only wise to argue that there must be a popular forum/media from where homosexuals can discreetly interact, date, and share pertinent information about their lifestyle. The emergence of virtual communication via social networking sites such as Facebook, Netlog, 2go, and Twitter offers that opportunity.

This overarching postulation draws its impetus from the fact that information retrieved from the internet (some of which may be inform of motion pictures)  has a huge impact on the day-to-day behavior of the users (Ward, 2002). Moreover and based on cultivation theory, it is only wise to assert that information laced with homosexual messages may have a very huge impact on formed attitudes towards homosexual behavior. This postulation draws its impetus from Ward (2002) who argues that too much exposure to sexual materials through popular mediums such as the internet may enhance the propensity to develop a craving for sexual intercourse. As it stands, the literature on the impact of social networking sites (being the popular media among the youth) on homosexual dating habits is still very limited. It is therefore hoped that this study findings will fill this knowledge gap, particularly in regard to the Mainland China context.

1.3 Research Objectives

1.3.1 General Objective

This study’s general objective is to investigate the effects of social media on homosexuals’ communication and dating habits in Mainland China.

1.3.2 Specific Objective

Alongside the general objective outlined above, this study will be guided by the following specific objectives:

  1. To investigate if uncensored, discreet communication leads to meaningful change on homosexuals’ real-world lifestyles in Mainland China.
  2. To investigate if there are any traces of cultural transmission among gay men and lesbians living in Mainland China.
  3. To investigate if such cultural transmissions (if any) are occasioned by social networking sites.

1.4 Research Questions

Alongside the above outlined general and specific study objectives, this study will seek to answer the following research questions:

  1. What are the effects of new media (social networking sites) on homosexuals’ communication and dating habits in Mainland China?
  2. Does uncensored, discreet communication lead to meaningful change on homosexuals’ real-world lifestyles?
  3. Are there any traces of cultural transmission among homosexuals living in Mainland China?
  4. Are such cultural transmissions (if any) occasioned by social networking sites?

1.5 Scope of the Study

The study seeks to establish how new media has changed the way and manner in which homosexuals communicate and link up with one another in Mainland China. The study will target all the residents of Mainland China. However, due to time and monetary limitations, the researcher restricts his emphasis on Guangdong, his resident province of more than ten years.

The related studies and concepts reviewed in this study help in determining the influence of social networking sites on the homosexuals’ communication and dating habits. As this and the next chapter shows, a number of studies have dealt with social networking sites and their effects on teenagers in different aspects. However, the effects of social media on homosexuals communication and dating habits has not been studied, although some of the aforementioned studies have tackled somewhat similar aspects to the study topic.

1.6 Significance of the Study

The researcher sought to determine the effects of social media on homosexual communication and dating habits in Mainland China. This is relatively a very important social topic whose significance will be felt by a number of parties listed below:

Guidance Counselors: This study will help impart guidance counselors with critical knowledge on how social networking sites impact sexual orientations. By do so, the study will help them to cultivate good rapport with homosexuals and to give accurate advices to their patients experiencing problems involving social networking sites.

Social Networking Sites Developers: The result of this study will make developers of different social networking sites aware of the influences of the social networking sites that they are maintaining and making. Because of this, they will try their best to develop social networking sites that good and that promote the social wellbeing of their members.

Future Researchers: The findings of this study will be of significance use to persons interested in furthering research in this specific social area as it will serve as a reference for critical information.

1.7 Definition of terms

Social Networking: This is the act of building new social links by way of identifying and utilizing common interests such as religious orientations, sexual orientations, and political affiliations, etc.

Social Networking Site: These are virtual communities comprising of persons espousing a set of common interests and/or interests that can be categorized into specific networks.

2.0 CHAPTER TWO: LITERATURE REVIEW

2.1 Introduction

Being the second chapter of the study, this chapter covers an extensive review of the existing relevant literature of the study topic. In other terms, the chapter offers a justification of the espoused conceptual literature gathered from a range of literary sources which include books, journals, researches, reports, as well as authentic online sources. Based on Creswell (2003) postulations, the content of the chapter has been arranged in a simple manner so as to offer the audience an easy time when trying to link the study findings with the existing relevant literature. In addition, the presentation of the reviewed relevant literature was done in tandem with the study aims and objectives as well as the set research questions outlined in the previous chapter. To this end, the following two major areas are covered: Social networking; popular social networking sites in China; manifestations of homosexuality, and homosexuality in China.

2.2 Growth of Social Networking Sites

The most notable earliest social networking site was Friendster. Formed in 2002, this site was aimed at curtailing the growth of a rival site that specialized in hooping-up people looking for casual love (Boyd, 2006b).  Match.com as well as other early sites focused on finding and hooking-up persons sharing the same interests and/or activities. However, when Friendster came in, there was a shift in focus. This is because Friendster started linking users to friends-of-friends, with the underlying premise being that unlike the situation with complete strangers, there would be more common interests with friends-of-friends. Based on Boyd (2004) opinions, this innovative strategy not only helped Friendster to grow in size and scope but it also helped existing as well as new social networking sites to register large number of users within a very short time.  As a matter of fact, this new strategy helped to increase the number of homosexuals joining online sites. This is because more homosexuals were able to easily stumble upon potential partners courtesy of the friends-of-friends strategy which meant that they could find new friends through their existing friends (Boyd, 2006a).

Friendster popularity was however short lived. The surge in subscribers meant that the company’s servers which were meant to serve few subscribers were no longer capable of handling the overwhelming numbers of subscribers. Many times users were frustrated by frequent network outages making them consider migrating to other new sites.  As a result, other sites sprouted up to serve the frustrated as well as new potential subscribers who were eager to join the virtual world. New sites such as Facebook, Xing, LinkedIn, and Visible Path which were launched beginning from 2003 increased the number of services to woe as many subscribers as possible. Other sites targeted special audiences such as travelers, students, vacationers, etc. (Boyd, 2006a). These sites registered phenomenal success occasioning conventional websites who did not initially offer social networking services to consider converting into social networking sites. A good example of one of these new social sites is Flickr which initially specialized in photo-sharing services (Boyd, 2006a). The contemporary social networking sites offer a wide range of products, they have large subscriber base, and they have strong and efficient servers. Facebook, for instance, is the leading social networking site with a huge subscriber base of about 750 million as of July 2011 (Swartz, 2011).

2.3 Social Networking

According to Cassidy (2006), social networking sites have revolutionized socialization habits. As defined in the preceding chapter, social networking sites provide a virtual, sensational platform where users can post their personal information as well as view other users’ personal information with much ease. This personal information may include details such as the age, gender, educational background, hobbies, and most importantly, the social networks that the user subscribes to (Boyd, 2006a).  This critical information can be utilized in a wide range of areas. For example, business entities that are in essence the sole sources of revenue for social networking sites are aware that the social networking sites users are potential consumers of their products (Cassidy, 2006). As a matter of fact, these sites make it possible for business enterprises to advertise their products through the placement of embedded adverts. Online educational interactions are also made possible through highly interactive teacher-students programs. In addition, artists can easily reach large audiences by posting their new releases as well as their profiles in these sites. On the other hand, socio-groups such as religious organizations and welfare associations use these social networking sites to champion their cause, recruit new members, inform their members of upcoming events, and even disseminate literature to woe new members (Boyd, 2007).

From a different perspective, users of social networking sites can easily meet and develop strong interpersonal relationships with other users particularly if they share common interests (Boyd, 2006b). This is perhaps the most important benefit that users of these sites can get, after all, the sites are meant for the enhancement of social ties (Cassidy, 2006). Basing on Boyd (2007) definition of interpersonal ties to be the long-term and sometimes short-term association comprising of either two or even more persons, it is wise to argue that the success of social sites in achieving their noble goal of socialization can only be measured by the density of the interpersonal ties network nodes. The denser these network nodes are the more socialized members of a social networking sites are. To this end, these sites must endeavor to make it easy for their users to identify other users who share their interests (Cassidy, 2006). Most social sites are aware of this strategy as they require users to create personal profiles that have pertinent details touching on their families, marital status, social habits, employment details, educational background, religious and political affiliations, as well as their residential areas. As Lampe, Ellison, and Steinfield (2006) offer, it is these core personal indicators that form the basis of the interpersonal networks nodes.

All these socio-economic and political interactions are made possible courtesy of the many interactive features that these social networking sites provide (Boyd, 2007). For instance, users can send instant messages to their friends, they can exchange pleasantries through the live chats as long as they are within reliable internet connection, they can even place free video calls to their friends, they can create interest groups with much ease, they can post anything that is of interest on their walls and on their friend’s walls too, they can comment on their friends posts, and they can also tag themselves on their friends photographs (Boyd, 2006a).  As Ogbomo and Ogbomo (2008) as well as Boyd (2007) posit, these and many more other highly interactive features have helped to create highly intertwined networks nodes that penetrate all the corners of the world. The main reason why these social networking sites have penetrated the world is due to their ability to create a friendly environment that allows for quality interaction for those who share common interests to take place (Cohen, 2003).

A site like Facebook, for instance, gained popularity because it initially targeted Harvard University students who through a word of mouth spread its fame among fellow students. Though it has since ventured into the mainstream public domain, the site still provides opportunities for users to form and recruit members for specific interest groups (Cassidy, 2006). The underlying idea behind these special interest groups is that users will feel attracted to join groups that support interests and activities they feel attracted to (Boyd, 2006a). Again, users will feel obligated to add friends who espouse similar social interests and/or body features such as blood groups or even chest size. These groups can be referred to as network nodes and their continued growth is responsible for the sprouting up of weird lifestyles such as homosexuality (Boyd, 2007).

In addition and depending on the strengths of these network nodes as well as depending on how prohibited a lifestyle is, sometimes members of a social site group may arrange for a physical meeting where they converge to explore more about each other and how they can discreetly continue championing for their unique lifestyles (Cassidy, 2006). This is true given that the social media fills the information gap created by the apparent lack of audience for social behaviors such as homosexuality which are considered by the society as illegal or even a taboo (Lampe, Ellison, & Steinfield, 2006).

According to Boyd and Ellison (2006), one of the major features that have increased the popularity of social networking sites is the fact they are built around people interests. Boyd and Ellison also clarifies that these sites are built with the main intention of enhancing the growth of networks. This postulation echoes Castells (1997) words that the contemporary society has transcended into a network society, and that entities should struggle to become part of these dense network nodes, join efforts to build communes, and most importantly, build new identities.  By hooking up persons who share common interests and/or activities, these social networking sites help to create the initial nodes of a network which users should exploit in the form of meeting new friends. Apparently, this happens when users continue meeting friends-of-their friends as well as other people who shares common interests. Ultimately, the network nodes continue to grow in number and scope as new users are determined to find other users with attractive profiles as well as those who belong to their friends-of-friends networks (Boyd, 2006a).

2.3.1 Social Networking and Identity Building

From a different standpoint, it is arguable that social networking through the virtual media has negatively impacted on the concept of socialization. Today, people are spending more and more of their free and even working hours on social networking sites than chatting face-to-face with friends and family. As a matter of fact, persons with extensive network of physical friends have been found to experience the feelings of being “lonely” when they go for say, a day without logging-into one of their many social networking sites accounts. Evidence shows that majority of young adults are members of at least two or more social networking sites, with Facebook being the Twitter being the most popular (Boyd, 2007). This perceived sense of loneliness is usually created by the creation of a great feeling of being linked to other members of the virtual world, such that when one does not access the internet regularly (several times in a day) they develop the feeling that something is amiss with them (Cornblatt, 2009). Cocioppo and Patrick (2008) caution that this feeling is false as it is borne of the perceived sense of connectedness that comes by being a subscriber to a social networking site. As a matter of fact, the authors points out that when it comes to socialization, it is not the amount of friends (quantity) one has but the value (quality) of socialization one derives them. A study carried out by researchers from Duke University showed that in the US, a country that has a population of more than 300 million people, records of those expressing loneliness have over the years continued to soar. The study found that this perceived loneliness sometimes happens even when one is in the company of physical friends and family. As a matter of fact, the study clarified that there is no connection between staying alone and being lonely as people living in collectivist communities may record high levels of loneliness than those living in individualist communities (Cornblatt, 2009).

Arguably, the new media (social networking sites) has brought a new sense of identity. This postulation draws its impetus from the identity theory as advanced by Castells (1997). Castells posits that two critical phenomena, “the information technology revolution, and the restructuring of capitalism” have brought about a “new form of society, the network society” (p.1). From this overarching opinion, it is arguable that anyone who is not inside this network society may be considered or may perceive themselves as being lonely. As a matter of fact as and as Cocioppo and Patrick (2008) posit, this form of loneliness can be interpreted as not being isolated from physical friends and family but the sum total of the difference between what can be described as quality social interactions and the actual interaction one is getting. The level of loneliness therefore differs from a person to another. Even so, homosexuals can be said to be lonelier than heterosexuals as they are forced to live in denial and rejection from their friends and family. Consequently, they are more likely to spend lengthy time in social networking sites which according to researchers at Duke University offer them a false sense of connection. Nevertheless, this false sense of connection is far better to them than facing outright denial and rejection from their friends and family (Cornblatt, 2009).

Moreover and as Castells (1997) posits, joining the network society is not a matter of choice, it is a necessity especially for those seeking a new identity. Marginalized and stigmatized groups such as homosexuals need to consider “reincarnating” themselves as part of concerted efforts to agitate for social acceptance. Part of this reincarnation process entails joining the network society which Castells considers vibrant, discreet, and indiscriminative. As a matter fact, Castells argues that unlike the traditional society, the network society has many incentives. He offers that this new society manifests in the,

…, globalization of strategically decisive economic activities …, networking form of organization, …, the flexibility and instability of work, and the individualization of labor, …, culture of real virtuality constructed by a passive, interconnected, and diversified media system, …, [and] in the transformation of the material foundations of life, space and time, through the construction of a space of flows and of timeless time, as expressions of dominant activities and controlling elites” (p.1).

The network society creates a new identity for homosexuals. In their co-authored book, Loneliness: Human Nature and the Need for Social Connection, Cocioppo and Patrick (2008) agree that sometimes loneliness helps to build a new identity capable of enhancing the sense of security around oneself. This is because when people feel lonely, they tend to instinctively come up with an adaptive mechanism to compensate for the negative feelings. Cacioppo and Patrick (2008) argue that when lonely, an individual’s mind works overboard to suppress the feelings, such as opting to eat with a friend at the nearby fast food outlet than cooking at home. This strategy may result in the forging of new relationships to compensate for the severed ones. Consequently, these new relationships may lead to the creation of new identities based on the shared interests between and/or among the members forming the new group. Castells (1997) supports this argument by agreeing that even with the gains made in the realms of globalization, capitalism, and technological revolution, there has been a growing “surge of powerful expressions of collective identity that challenge globalization and cosmopolitanism on behalf of cultural singularity and people’s control over their lives and environment” (p.2). In a nutshell, Castells (1997) and Cocioppo and Patrick (2008) are convinced that though sometimes loneliness brings about self-destruction, it also leads to search for a new identity. As a result of social stigma, homosexuals have been known to seek refuge from social networking sites where they not only find persons with whom they can share their feelings with, but where they can also meet potential partners (Boyd, 2007).

From Cocioppo and Patrick (2008) point of view, this surge to establish a firm control over a people’s lives and environment is part of the conscious efforts made by the mind to compensate for being lonely. This is because as opposed to the popular notion that material wealth has the biggest impact in making a human being happy, evidence has shown that “trivial” things such as love, affection, and social acceptance account for the greatest impact in making one happy. People prefer intimacy and love than material wealth. Cocioppo and Patrick (2008) find that people who are isolated from the mainstream society through incarceration or even through outright denial are more likely to become lonely. From Castells (1997) discussion, it can be concluded that people who do not find acceptance from their immediate social setting lose their identity (become lonely).

According to Romm-Livermore and Setzekorn (2008) and Harris (2004) since those who initiate dating moves via online sites such as the Facebook are not branded ugly name tags or even turned down by their potential partners, then it can be argued that there exists a strong relationship between social networking via online sites and loneliness. Harris (2008) considers that these sites create a sense of belonging among their users. They encourage by way for offering support to users to formulate new identities, by making it possible for users to belong to special groupings as well as giving such groups an opportunity to champion its cause openly and freely. Even those who feel they have their own real world identities are enticed into adopting new identities by assigning them passive responsibilities in conspicuous groups (Mayer & Puller, 2008). For instance, one may be sent an invitation to attend a certain online event or to join a certain online group. Introverts are quickly turned into extroverts upon joining these online sites as they are bombarded with prompts such as buddy requests, group invitations, live chats, posts, photographs which they cannot afford to react to (Harris, 2008). As a matter of fact, introverts have been noted to change quickly when they join social networking sites as they are under self-inflicted pressure to compensate for their lack of physical friends (Mayer & Puller, 2008).

Moreover and as Fuss (1991) asserts, all sexual orientation (including heterosexuality) are in a constant fight to maintain their identity from “predatory encroachment” from the opposing orientation (p.2).  Fuss says that for a sexual identity to maintain its niche it must go through a series of constant defense experiences, “social conflicts, historical pressures, and cultural prohibitions” (p.2). In Mainland China where homosexuality is a taboo, those who subscribe to this lifestyle should therefore stand firm and champion for their cause. Nevertheless the question is how do they get to fight for their identity when the society and the government are not willing to give them an audience? Should they organize a revolution and/or a series of public demonstrations across the country? It is wise to highlight that by holding demonstrations or taking part of any other form of picketing, homosexuals risk attracting public backlash and litigations for engaging in legally and morally incorrect practices. While drawing from Fuss (1991), it can be argued that homosexuality can only defeat the predatory encroachment of heterosexuality by challenging the differentiation of sex along the lines of a man and woman. To achieve this though, there is need to seek a discreet and robust media that will not only bring together gays and lesbians but that will help to create strong interpersonal ties among them. As Boyd (2006a) posits, it is only the social networking sites that have got the capacity to achieve this noble goal.

2.3.2 Homosexuality Identity

Castells (1997) considers that identity building is a continuous process. As a way of adaptation, people keep on changing their identities to suit their immediate environment. According to (Boyd, 2007), when they join social networking sites, persons tend to undergo a process of rapid change due to the excitement that’s comes with a new environment, new experiences, and new friends. For instance, it has been noted that people may easily divulge secrets in online sites that they could not have divulged in physical interactions. This is because as studies show, the levels of self-disclosure tend to reduce when people are communicating via online media. Moreover, studies show that people tend to quickly trust others when talking to them via online sites, in extension, when chatting through chat houses hosted by online sites, people tend to quickly believe that others are telling the truth (Boyd & Ellison, 2007).

Based on Castells (1997) social identity can be broken down into three basic categories. The first category is the legitimizing identity which involves the dominant societal institutions who exert their dominance on lesser dominant societal players. The second category is the resistance identity which involves persons occupying socially stigmatized positions due to the virtue of their dominance. This identity normally leads to the development of communes. The last category of identity is the project identity which manifests in the form of the building up of a new identity based on the readily available cultural materials. Ideally, the stigma towards homosexuals strips them of their identity as members of the society they live in. As such therefore and so as to become part and parcel of the network society that Castells talks about, they need to form an identity that suits their lifestyle. In this case, resistance identity is the most appropriate for them given the social stigma they face. This resistance identity will enable them to become members of a socially recognized commune. However, given that homosexuality is a prohibited lifestyle in China it will be very hard for them to publicly join an activist grouping. This therefore narrows down to social networking sites that Boyd (2007) and Cassidy (2006) considers as being vibrant in enhancing interaction even among marginalized groups such as the gays and lesbians communities.

In a nutshell it is arguable that like other social groupings, homosexuals need to undergo intensive social mobilization. They need to develop a code of communication so as to enhance their chances of occupying a high position in the network-mediated society. This is because as Castells (1997) posits, irrespective of the social standing, all social groups should mobilize from within and beyond, and most importantly, network and adopt the characteristics of a network so as to succeed in securing a place in the network society.  Such mobilizing is not only essential in creating denser network nodes but it also helps in the acquisition of strategic capacities that may be utilized to enhance synergy. Apparently, in order to achieve synergy groupings are required to become part of the virtualized medium so as to share information with ease. In addition, social groupings need to acquire the prerequisite knowledge and skills to juggle their way through the network-mediated society otherwise they will not enjoy the constant flow of information through the nodes. As Castells holds, if a grouping is in constant receipt of information, then it will enhance its chances of developing the network society identity.

2.4 Manifestation of Homosexuality

Conventional wisdom shows that people develop a liking for homosexuality the same way they develop a liking for other lifestyles. For instance, it is arguable that one will entertain homosexual feelings after getting an informative lecture from a friend or even after watching a homosexual documentary. Apparently, this is the same way people embraces popular lifestyles such as sport disciplines. For instance, one may develop a liking for soccer after watching a captivating match where the local team emerges the winner. Even so, Herek (2002) clarifies that there is no existing evidence showing how a liking for homosexual or even any other popular lifestyle are developed. At the same time, the author posits that people are not born gay or lesbian but they pick these lifestyles during their normal socialization endeavors. Ballard and Morris (1998) agree that though no one knows how a liking for homosexual is nurtured, it is clear that there a number of agents that help persons nurture homosexual attitudes.  Some of these agents include the church, media, school, peers, and family.

Nevertheless, in what can be interpreted as support for the roles media plays in enhancing homosexual attitudes, Boyd (2008) agree that due to the sensitivity of the matter in many societies (China included), the media plays the salient role, with other agents playing peripheral roles. As a matter of fact, the new media manifested in the popular social networking sites plays a central role in enhancing the growth in number of those professing homosexual attitudes. This postulation draws its impetus from the notions that these sites provide a discreet way of sharing intimate information among users (Boyd, 2006a). Moreover, Gross and Acquisti (2005) posits new media plays a central role in enhancing homosexual attitudes as it is very hard for face-to-face discussions with peers, parents, church ministers, schoolmates to yield any useful information. Using the example of the US, a country whose some states have legalized homosexuality yet as many as 40 percent of Americans claim they have not come face-to-face with a gay or lesbian person and that they only read about them from the media (Pew Research Center, 2003), it is arguable that even in China, new media provides the most appropriate forum for homosexuals to date and share their feelings.

New media has a very huge impact on the enhancement of unique lifestyles such as homosexuality. In their study to investigate the impact of prolonged viewing of violent programs on TV, Gerbner and Gross (1976) posit that watching of violent programs may lead to the development of violent attitudes among American youth.  The authors found that the magnitude of these impacts is usually determined by how frequent people access the media and most importantly, how people view their surrounding after prolonged exposure to the popular media. To this effect, it can be deduced that popular media such as social networking sites usually create closely-knit communities and proceeds to socialize their users along specific lifestyles (Cassidy, 2006).

Like religion which for a long time has been considered as the greatest agent of socialization, Gerbner and Gross (1976) who also invoke the cultivation theory agrees that popular media has far reaching impacts on the social welfare of their users. As a matter of fact, the cultivation theory which has also been advanced by Gerbner et al (1986) can be utilized to explain why new media enhances the growth of homosexual attitudes. According to Gerbner and his colleagues, the cumulative impacts of interactive experiences through the popular media, say, watching a popular TV program or even subscribing to a popular social networking site, people tend to cultivate a new way of understanding their surroundings. Gerbner et al (2002) also strengthens this early finding by holding that our current lifestyles are products of the conscious knowledge we pick from the popular media. To this end, it is wise to argue that persons who experience prolonged exposure to homosexual literature through social networking sites may cultivate a liking on homosexuality lifestyle. Basing on reliable evidence from Ward (2002) that people rely on the media to learn more about their sexuality, it is only wise to point out that social networking sites play a central role in spreading homosexuality literature in Mainland China.

The interplay between virtual and real world communication has impacted heavily on the development of interpersonal relationships. According to Gross and Acquisti (2005), this interplay has in extension influenced the dating habits among the youth who happen to form the largest portion of social networking sites subscribers. Dating among members of the young generation has been made easy as one can easily “meet” and date distance friends while still enjoying the comfort of their homes. Facebook, MySpace, Twitter, and the newly launched Netlog as well as a host of other sites offer real-time opportunities for persons to become intimate with each other through an easy process that involves sending out a buddy request, confirming the request, sharing pleasantries, exchanging photographs, and ultimately arranging a physical meeting. If they develop a true liking of each other such friends can enter into a serious relationship after the first and/or subsequent meetings (Mayer & Puller, 2008).

In a nutshell, it can be concluded that with the emergence of these social networking sites and with the growing public backlash on homosexuality in Mainland China, there is a likelihood of two scenarios to occur among the gay and lesbian community living in Mainland China. The first scenario is that due to the fear of attracting public backlash homosexuals are more likely to rely on the virtual space to access critical information regarding their lifestyle, to share with others, and most importantly, to look for partners. The second scenario is that they are more likely to only live in their own “circle” and only communicate with people in their “circle”. The resultant situation is that they will help spread the nodes of their network across the country, they will become more informed about critical matters touching on their lifestyle, and most importantly, they will mitigate the risk of attracting public backlash as they will become more invisible, at least from a real world standpoint. As such therefore and since their communications are based on the virtual space, it may be wondered if this uncensored, discreet communication leads to any meaningful change in their real-world lifestyles. For instance, one may ask if there are traces of cultural transmission among homosexuals in Mainland China and most importantly, if such traces (if any) have been occasioned by social networking sites.

2.5 Homosexuality in Mainland China

China has a long history of seeing homosexuality as being abnormal and immoral. As a matter of fact, lead quiet lives for fear of attracting public backlash as any attempts of going public with their sexual orientation are treated with contempt and sometimes may result in persons being expelled from their families (Brook, 1998). Even those who have positively accepted their sexual orientation continue to find it very hard to lead smooth lives as they are deprived of the opportunity to access critical information that may help them identify their colleagues or even establish appropriate methods of living positively (Szonyi, 1998). This is because they cannot freely share their feelings in public places as to how they expect to be treated by heterosexuals. For instance, there is no audience where they can access information on how best to protect themselves against sexually transmitted diseases. This is because there have been conscious efforts on the part of the government to censor literary materials such as films and websites that promote homosexuality themes. As a matter of fact, censoring films that portray homosexual messages has greatly affected the gay community interaction and dating habits in Mainland China given that it is known that information touching on sexuality matters is better shared through the media rather than through face-to-face encounters as most communities still regard the open discussion of sexuality matters as a taboo (Ward, 2002).

All matters related with homosexuality are given a complete blackout in all public places in China. There are no visible homosexual activist groups to help make the government recognize the rights of this minority group of the society – the government continues to pretend that there are no homosexuals in the country (Ching, 2009).  Even with the opening up of homosexuals’ leisure outlets such as bars in big Chinese cities, the plight of homosexuals has not been addressed well in the country. This is because majority of lesbians and gays may not be aware of the existence of these places or may fear to frequent these places for fear of attracting public backlash in the event any of their family members spotted them in such places. These conscious repressive efforts have greatly dented the successful communication and interaction between homosexuals in the country (Kang, 2009). Existing as well as would-be homosexuals are sometimes forced to live in abusive heterosexual relationships as they cannot identify potential homosexual partners.

Even so, it is imperative to highlight that there has always been alternative ways of communication among homosexuals in the country. Homosexuals, especially those who are technologically savvy have resorted to utilizing discreet avenues to vent their feelings. As a matter of fact, the emergency of new media such as internet and mobile phone applications has helped gay and lesbians to move their public space from the real world to the virtual world. As it has been explained earlier on, the real world has posed a lot of hurdles to homosexual communication and dating habits. As such therefore, the virtual world which is by far discreet and efficient provides the best option. Though there are no existing studies showing the number of homosexuals using social sites to date, trends shows that there has been a rapid growth of homosexuality communities in online sites. This can be interpreted to mean that the internet has provided an alternative avenue through which homosexuals can easily find partners and share their feelings. In this case and according to McLeiland (2000), the internet has become a tool that informs homosexuals about existing places where they can find partners as well as new places where homosexuals can meet without drawing much public attention. In a nutshell, the social networking sites have increased the communication and dating power among homosexuals as they make them more visible within the invisible world.

Even so, it is prudent to note that the use of the new media in China has not been all easy. The Chinese government under the Communist Party regime employs stringent media censorship policies as part of its strategies to keep its unique socio-political and cultural fabric away from the influence of the popular western culture (Biagi, 2011).  When compared to western countries such as the United States where some states have legalized homosexuality, China scores very badly in terms allowing its citizens to access materials via the internet. Moreover, in some parts of the United States, homosexuality as a lifestyle is freely discussed in the public domain unlike in China where the subject cannot be broached in public places as it is still very controversial (Zhao, 1998). In addition, unlike in the United States where there is complete freedom of expression, the Chinese government has banned media applications that promote homosexuality (Biagi, 2011).

From a different perspective it is arguable that even with the influx of social networking sites; the number of homosexuals who use this service is limited. Being a new media, communication through social networking sites is limited to those who understand and are able to access internet services (Lin & Huang, 2011). It is wise to assert that for one to be in a position to utilize this new communication method, they must be able to read and understand English which is by far the most popular language in the world. Again, it is only those who can access and retrieve information from computers and mobile phones that can benefit from information posted in the social sites. In china, quite a number of the citizens do not know how to read and understand English language, with another significant portion of the population being computers illiterate (Lin & Huang, 2011). From a different position, a significant number of Chinese citizens live in abject poverty – they cannot afford to buy basic commodities such as mobile phones nor can they access information disseminated through computers (Wu et al, 2010). These three groups: illiterate, computer illiterate, and the poor are at a disadvantage as they cannot enjoy the services offered by the virtual media in the same way as their well-educated, computer literate, and relatively well-off colleagues.

3.0 CHAPTER THREE: RESEARCH METHODOLOGY

3.1 Introduction

This chapter explains the methods and processes that the researcher used when choosing participants as well as collecting and analyzing data. The core subsections covered by the chapter include research design, sampling technique, research instrument, data gathering procedure and statistical treatment of data. As Creswell (2003) posits, these key subsections have been arranged in a successive manner so as to help in easy interpretation. The chapter also provides a subsection that addresses ethical assurances as well as the limitations experienced in the process of sampling, collecting and analyzing of data.

3.2 Research Design

An investigation on how new media impact dating habits among homosexuals in China falls in the realm of social science as it seeks to determine how modern ways of communication has impacted on the social lives of a certain group. As such therefore, it is wise to choose a compatible research design that is capable of establishing the “how” and “why” of the social phenomena (the impact of new media on homosexuals dating habits). The two most common research designs are qualitative and quantitative approaches. Qualitative research is basically a descriptive approach unlike quantitative approach which is numerical in form. Qualitative approach entails the use of open-ended data collection instruments while quantitative research entails the use of closed-ended and highly structured data collection instruments. This study will utilize a descriptive qualitative design.

The rationale behind the selection of this design is advised by Creswell (2003) opinion that qualitative design is the most suitable for topics falling in the social sciences realm. Moreover and as Mason (1996) posits, a qualitative design allows for the making of critical decisions based on the research strategy as well as on the unique situations inherent on the study topic and/or the study population. A qualitative design will be the most suitable for the study given that it will provide social explanations for each of the set research questions. Furthermore and as Merriam (2009) posits, a qualitative research will provide explanations on the motivation underlying human behavior.

Ideally, qualitative research is broad. It has a number of other topic-oriented approaches that researchers may utilize to suit their specific needs. In this category, descriptive and explorative are the most common. This study will utilize a descriptive qualitative research design. According to Cooper and Shindler (2003), a descriptive approach entails the purposive description of the key processes of sampling, data collection, data analysis, and data interpretation as guided by past, present and the future of a social phenomenon. Technically, the main difference between descriptive and exploratory research is that descriptive research is more intensive and inflexible than exploratory research.

As a matter of fact, descriptive research will be the most appropriate for this study given that it will help to offer accurate descriptions about how homosexuals utilize new media such as social networking sites in their dating endeavours. As Kothari (2005) posits, a descriptive study will help to describe how homosexuals utilize SNS, estimate the number of homosexuals using social networking sites, and most importantly predict the future of dating habits among homosexuals in the face of rapid innovations made in the realm of information communication technology.

3.3 Study Site

Like in many other societies, homosexuality is still a very sensitive issue in China.  As such therefore, the researcher was aware that the study topic would draw out deep sentiments from the target population, some of which may complicate the process of collecting and analyzing data. From a different standpoint, it was reasoned that a four-month fieldwork is quite short when working on such a sensitive issue. As such therefore, the researcher had to select a site that was not too difficult to study. The researcher has been staying in Guangdong province for more than ten years. The researcher speaks Cantonese which is the local language spoken in this part of the Mainland China. Consequently, Guangdong was considered to be the most appropriate study site. This is because the knowledge of the region as well as the local language made it easier for the researcher to build confidence that enabled him to confide in the participants and hence gather a rich set of information.

3.3 Target Population

The target group for this research is designed to cover both Chinese men and women (living in Guangdong) who identify themselves as homosexuals as well as those who do not identify themselves as homosexuals but have homosexual behaviors. The selection criteria will be based on the following criteria: age (young moderate and old), occupation (blue collar, white collar workers, officers migrants workers, students among others), and sexual experiences.

3.4 Sampling Design and Procedure

The researchers used both purposive and random sampling. The purposive sampling method covered respondents (homosexual men and women) that fall under the purpose of the study with others that were not useful for the study being positively excluded (Paneeerselvam, 2004). On the other hand, the random sampling method involved the picking of the study participants from the list of those meeting the selection criteria and most importantly, the study purpose. The study focused on the effects of social media on homosexual communication and dating in Mainland China. Ideally, those targeted were considered to be using social networking sites every day. To identify this group of persons, the researcher posted a request messaged at a local homosexual website, specifying the purpose of the study, the nature of information to be collected, the selection criteria, as well as the duration the study will take.

Willing members of the homosexual website who qualified the selection criteria were asked to post their desire on a special group created by the researcher within the homosexual website. A total of 1100 gay men and lesbians expressed their desire to take part in the study. Out of this huge figure, 700 were eligible for the study, that is, they met all the sampling criteria requirements. The remaining gay men and lesbians were ineligible as they did not meet the sampling criteria. Despite this huge number of willing potential participants, the study utilized a small number. As a matter of fact and due to time and monetary limitations, the researcher was only interested in selecting 100 participants for the study. It was reasoned that 100 participants would make a reasonable study sample as it was not too big neither was it too small.

Moreover, the selected participants were highly representative of the target population given that the final selection was done randomly. As a matter of fact, after securing a large representative population willing to take part in the study, the researcher utilized random sampling technique to narrow down the big number to a small, representative and manageable number. To achieve this, the researcher listed the willing members alphabetically. Using this list, 50 participants were selected. The selection involved a random number generator. From the alphabetically arranged names, each generated number represented a participant. The first 100 numbers (names) to be generated were made the study sample.

Out of the 100 selected respondents, 45 were male with the remaining participants being women. In terms of age, 15 participants fell in the 18-25-years age bracket, 15 others fell in the 26-35-years age bracket, 20 fell in the 36-45-years age bracket, and 35 fell in the 46-years and above age bracket. From an educational level perspective, the participants were distributed in the following criteria: 20 in the O level bracket, 17 in the certificate/diploma bracket, 23 in the graduate bracket, 31 in the postgraduate bracket, and 9 in the others bracket.

3.5 Research Instrument

The study utilized semi-structured questionnaires as its core research instrument. The questionnaires comprised of many questions whose underlying premise was how new media (social networking sites) have impacted on the dating habits as well as the on interaction among homosexuals. The questionnaires sough to establish if the respondents are using social networking sites to make contacts with fellow homosexuals and if so, how often do they do this. After determining those who use social networking sites every day (often), the questionnaire asked for the profile of the respondents and the status of their interpersonal relationship with their family, friends, lovers and others.

3.6 Data Gathering Procedure

The researcher distributed an online survey form to the Guangdong area of the Mainland China in order to determine the views of homosexuals using social networking sites. Being a pilot testing exercise, this online survey targeted as many homosexual members as possible. So as to capture a large number of homosexuals, the survey was distributed through a local homosexual website. The online survey forms played two main roles. The first role was to help identify homosexuals willing to take part in the study while the second role tackled validity and reliability of the questionnaire item which was the sole primary data collection instrument for the study. The members were given a total of three days to return their views. After the researcher collected the survey forms, a list of the respondents which are social networking sites users was organized. Again, the researcher worked on the responses on the validity and reliability of the pilot questionnaire item to draw out the actual study questionnaire.

The actual questionnaire was sent to the respondents through their postal addresses. So as to enhance the ease of returning the completed questionnaires, a postage-paid stamp was affixed to the open envelops.  The respondents were given a period of one week to answer and return the questionnaire. Once the one-week deadline elapsed, the researcher coordinated with the respondents in collecting the completed questionnaires. The completed questionnaires were subjected to the qualitative data analysis method.

3.7 Data Collection Instruments

The study utilized both primary and secondary data collection methods. Primary data collection methods involved semi-structured questionnaires that were distributed to the participants through their respective post office addresses. So as to enhance the collection of large amount of data, and basing on the responses from the pilot group, structured and unstructured as well as closed and open-ended questions were utilized in the questionnaires. Ideally, the questionnaires comprised of two parts. The first part tackled pertinent respondents’ demographic data such as gender, age, educational level, as well as how often the respondents used social networking sites. On the other hand, the second part tackled information concerning the effect of new media and how it has changed the public space/community of gay and lesbian in Mainland China. [See appendix 1].

The questionnaire was structured to provide respondents with ease of answering the questions. This involved the use of additional instructions enclosed in parenthesis. This was done in accordance with the conventional notion that, unlike interviews, well structured questionnaires enhance the collection deep, thought-out responses as respondents tend to express themselves better by writing than by talking (Creswell, 2003). Moreover, and according to Glatthorn and Joyner (2005), when compared to other data collection instruments, questionnaires are the most appropriate for social studies given that they are cheap and easy to administer.

The secondary data collection methods involved the reviewing of the existing relevant literary materials. These literary materials included books, journal articles, and authentic websites. The selection criterion for the existing literary materials was based on the study aims and objectives as well as the set research questions.

3.8 Pilot Testing

The purpose of the pilot testing exercise was to investigate the level of validity and reliability of the data collection instrument (questionnaires). This involved testing the expected responses as well as how such responses may be used to achieve the study aims and objectives as well as to answer the research questions. In addition and according to Creswell (2003) opinions, studies that aim at testing the impact of a social phenomenon on social behaviour should first seek to establish if the main data collection instruments are robust enough as to achieve the set study aims. To this end, the researcher utilized the results of the pilot testing exercise in determining whether the questionnaires questions were robust enough as to support the study thesis statement, to enhance the achievement of the set study aims and objectives, and most importantly, to answer the set research questions.

3.8.1 Validity

Based on Paneeerselvam (2004) opinions, it can be inferred that validity tackles the question of how accurate and meaningful the collected data is. As such therefore, the main reason for carrying out a pilot testing exercise was to establish how valid the questionnaire questions were. To achieve this noble goal, the researcher utilized both face and content validity measures. The face validity measure involved sending of test/survey items to the pilot group with the main aim of seeking suggestions on how best the actual questionnaire should be structured (Rousson, Gasser & Seifer, 2002). On the other hand, the content validity measure involved studying the responses from the pilot group and incorporating such responses in the drawing of the actual questionnaire questions. This was done in tandem with Gillham (2000) postulations that researchers should endeavour to cover a significant portion of the pilot group responses in the final data collection instrument.

3.8.2 Reliability

On its part, the reliability enhancement exercise involved studying the overall rating of the questionnaire item by the pilot group. This was done after the administration of the questionnaire instrument to the pilot group. Apart from making comments on each of the pilot questionnaire questions, the pilot group was asked to give a rating on the how reliable each of the questionnaire questions was in achieving the set study aims and objectives as well as in answering the set research questions. To this end, a construct composite reliability co-efficient (Cronbach Alpha) of 0.6 or above, for all the questions was considered adequate for this study. However, questions that received a less than 0.6 rating were restructured as per the comments from the pilot group.

3.9 Ethical Assurances

The researcher worked within the known ethical precincts in social studies. Some of the ethical indicators that the researcher observed included: seeking informed permission from the respondents before engaging them in the study, allowing respondents to withdraw from the study if they wished so, assuring the respondents of maximum confidentiality and anonymity, and respecting the respondents’ opinions. These measures were necessary as they enhanced the extraction of maximum information from the respondents.

3.10 Data Analysis and Presentation

This study utilized a qualitative data analysis method of coding and drawing of short memos. Due to the magnitude of the collected data, this process took 30 days to accomplish. First the gathered data was studied so as determine its accuracy. The data was then analyzed along the study aims and objectives as well as along the set research questions. From this second procedure short memos were drawn. These short memos represented the main points discerned from each of the 100 responses for each of the questionnaire item. From these short memos, the researcher drew codes for each salient questionnaire question. Consequently, from this coding process the main themes underlying each of the various responses to the questionnaire questions were drawn. These main themes were utilized by the researcher in the next step of the analysis process. This next step entailed the computation of the study findings using the frequency and percentage statistical formulas.

The frequency analysis involved things such as the number or even the portion of participants out of the total 100 participants taking part in the study who gave this or that response while the percentage analysis involved the calculation of a certain portion of the participants who gave this or that response out of the 100 study participants. In a nutshell, these two statistical formulas sought to establish the number of respondents relative to the study population who used social networking sites in their dating endeavors. In addition, the researcher was also able to determine total portion (percentage) of the respondents who are in one way or the other affected by the influence of social networking sites. This was calculated using the following formula: P = f/N, where: P = percentage; f = number of respondents falling under a particular category, and; N = total number of population.

3.11 Study Limitations

This study suffered from a number of validity limitations. These limitations centered on the accuracy of information gathered from the respondents. As Creswell (2003) posits determining the accuracy of the information collected in social studies sometimes is not an easy endeavor. This is because respondents may decide to deliberately give untrue information. Creswell (2003) argues that even if a researcher employs stringent validity enhancement measures such as triangulation of even face validity tests, respondents may be tempted to repeat lies even for a second time. The fact that this study relied on answers given through questionnaires underscores the magnitude of validity risks involved in the study. This is because it is easy to detect untrue information using face-to-face interviews than when using questionnaires. To this end, the researcher only relied on the goodwill of the respondents to give true information.

Moreover, due to time and monetary limitations, the researcher was forced to carry out the pre-study and the actual study fieldwork within a period of four months despite the study site being very expansive. To some extent this limitation forced the researcher to work on a relatively small sample, that is, 100 respondents. Even so, the study population was highly representative as it comprised of both gay and lesbian members.

4.0 CHAPTER 4: FINDINGS AND RESULTS

4.1 Chapter Overview

This chapter offers a set of the study findings and results as analyzed by the researcher. The chapter merely presents the analyzed data and does not offer any discussions and/or interpretation as this will be done in the next chapter. The analysis and presentation of the results was guided by the study’s main aim of investigating the effects of social media on homosexuals’ communication and dating habits in Mainland China. In addition, the presentation of data was guided by study objectives and the set research questions. In order to enhance coherence and as stipulated by Creswell (2003), the chapter is structured into four core sections. These four core sections represent the set research questions. Each of these four core sections covers a number of subsections. Again, the structuring of the subsections was done according to the questionnaire questions. Overall and as Glatthorn and Joyner (2005) assert, the arrangement of the sections and subsections has been done in a successive manner to enhance easy and objective conceptualization of the results. So as to accord the audience the opportunity to understand and conceptualize the study findings well, the analyzed data is presented in two methods: short notes (codes) and frequency tables.

4.2 Effects of Social Networking Sites on Homosexual Communication

Social networking sites are very popular with gay men and lesbians living in Mainland China. As table 4.2.1 shows, out of the 100 participants 29 percent have been using social networking sites for a period less than two years, 36 percent have been using for a period between 2 and four years, 15 percent have been using between a period of four and six years, and the remaining portion (20 percent) have been using for more than six years.

Table 4.2.1 showing the length of time using social networking sites

For how long have you been using the social networking sites?
Period Roll Percentage
Less than 2 years 29 29
Between 2 – 4 years 36 36
Between 4 – 6 years 15 15
More than 6 years 20 20

The study has found that out of the many social networking sites accessible in Mainland China, Facebook is the most popular. As table 4.2.2 below shows, 61 percent of the participants said that they preferred using Facebook than other social sites. 20 percent said they preferred using Twitter, 11 percent preferred MySpace, two percent preferred multiply, while two percent preferred other sites.

Table 4.2.2 showing the Most Preferred Social Networking Site

What is your preferred social networking site?
Site Roll Percentage
Facebook 61 61
MySpace 11 11
Twitter 20 20
Multiply 6 6
Other (please specify) 2 2

The study established that homosexuals are highly addicted to social networking sites. As table 4.2.3 below shows, 60 percent of the respondents access social networking sites at least once every hour, 30 percent access at least once every two hours, 10 percent access at least once in every four hours, 5 percent access at least once in every six hours, with the remaining portion (5 percent) access at least once for a period exceeding six years.

Table 4.2.3 showing how often homosexuals use social networking sites

How often do you use social networking sites?
Time span Roll Percentage
Less than 1 hour 60 60
Between 1 – 2 hours 30 30
Between 3 – 4 hours 10 10
Between 5 – 6 hours 5 5
More than 6 hours 5 5

The study established that homosexuals living in Mainland China use social networking sites for a number of reasons revolving around meeting and making new friends. As table 4.2.4 shows, 40 percent of the respondents use social networking sites for dating purposes, 30 percent for getting people with common interests (fellow homosexuals), 12 percent use online sites to keep in touch with family, another 12 percent use online sites to keep in touch with friends, four percent use online sites just for fun, with the remaining (2 percent) using social networking sites because they are part of the popular culture nowadays.

Table 4.2.4 showing the use of social networking sites among homosexuals

For what purpose do you use the social networking site for?
Reason Roll Percentage
To keep in touch with family 12 12
To keep in touch with friends 12 12
Just for fun 4 4
To be in it because it is popular nowadays 2 2
To find a partner 40 40
To get people with similar needs as mine 30 30

It was established that gay men and lesbians living in Mainland China have many friends in their favorite social networking sites.  As table 4.2.5 below shows, 2 percent of the respondents had less than 100 friends, 5 percent had between 101 and 200 friends, 9 percent had between 202 and 300 friends, 3 percent had between 301 and 400 friends, 5 percent had between 401 and 500 friends, 2 percent had between 501 and 600 friends, 7 percent had between 601 and 700 friends, 10 percent had between 701 and 800 friends, 21 percent had between 801 and 900, while 36 percent had more than 900 friends.

Table 4.2.5 showing the number of friends homosexuals living in Mainland China have.

How many social networking friends do you have?
Number of friends Roll Percentage
Less than 100 2 2
Between 101 – 200 5 5
Between 201 – 300 9 9
Between 301 – 400 3 3
Between 401 – 500 5 5
Between 501 – 600 2 2
Between 601 – 700 7 7
Between 701 – 800 10 10
Between 801 – 900 21 21
Above 900 36 36

The study found that gay men and lesbians living in Mainland China seek relationships (short term and long term) when joining social networking sites. As table 4.2.6 below shows, 19 percent of the respondents seek for kind love, 41 percent seek for agape love, while 40 percent seek for same sex romance. The study shows that homosexuals living in Mainland China do not seek for cross gender romance or any other types of relationships.

Table 4.2.6 showing the kind of relationships gay men and lesbians seek in social networking sites.

What kind of relationship do you enjoy with your social networking sites friends?
Relationship Roll Percentage
Kind of Love 19 19
Agape love 41 41
Same sex romance 40 40
Cross Gender romance 0 0
Other (please specify) 0 0

It was established that the proliferation of social networking sites such as Facebook and Twitter in Mainland China has greatly affected gay men and lesbians relationships. As table 4.27 below shows, as many as 85 percent of the respondents agreed that social networking sites have impacted on their relationships by a very great extent, 10 percent of the respondents said social networking sites impacts their relationships on a moderate extent, the remaining portion (5 percent) agreed that their relationships have been impacted by social networking sites on a small extent.

Table 4.2.7 showing the extent which social networking sites have impacted on homosexual relationships

If you enjoy same sex relationship with some of your social networking site friends, to what extend has social network sites affected your relationship?
Extent Response Percentage
Very great extent 85 85
Moderate extent 10 10
Small extent 5 5
No extent 0 0

The study found out that lengthy use of social networking sites by homosexuals leads to a number of changes in their communication, dating, as well as in their entire lives. These changes include:

  1. Meeting new friends.
  2. Learning of new life skills.
  3. meeting sexual and/or marriage partners
  4. learning positive life skills
  5. learning how to avoid getting sexually transmitted diseases
  6. develop high self esteem
  7. understand themselves better
  8. enhance their networking skills
  9. develop a new identity
  10. help spread the homosexuality culture

4.3 Impacts of Uncensored, Discreet Communication on Homosexuals Lives

It was established that uncensored, discreet communication via social networking sites has made gay men and lesbians increase their visibility in the invisible world. As table 4.3.1 below shows, 91 percent of the respondents indicated that the uncensored and discreet communication provided by social networking sites has a great impact on their dating habits.

Table 4.3.1 showing how uncensored, discreet communication impacts homosexuals’ lives.

To what extent does the uncensored, discreet communication impact on gay men and lesbians dating habits?
Extent Roll Percentage
Very great extent 91 91
Moderate extent 7 7
Small extent 2 2
No extent 0 0

4.4 Cultural Transmission among Homosexuals Living in Mainland China

It was established that lengthy use of social networking sites by gay men and lesbians leads to a change in their way of living. As table 4.4.1 below shows, 79 percent of the respondents agreed that social networking sites occasions homosexual cultural transmission to a very great extent, 16 percent of the respondents indicated a moderate extent impact, while 5 percent of the respondents indicated a small extent impact.

Table 4.4.1 showing the level of cultural transmission among homosexuals living in Mainland China

Since joining the virtual world has your way of living (culture) changed? To what extent has it changed?
Extent Roll Percentage
Very great extent 79 79
Moderate extent 16 16
Small extent 5 5
No extent 0 0

4.5 Impacts of Social Networking Sites on Homosexual Cultural Transmission

The study found that social networking sites are responsible for homosexual cultural transmission. As table 4.5.1 below shows 84 percent of the respondents agreed that social networking sites impacts homosexual cultural transmission to a great extent, 10 percent indicated a moderate extent impact, while the remaining portion (6 percent) indicated a small extent impact.

Table 4.5.1 showing extent which social networking sites are responsible for homosexual cultural transmission

Do you believe that this cultural change and/or transmission have been occasioned by social networking sites? To what extent has these social networking sites helped to change your way of living?
Extent Roll Percentage
Very great extent 84 84
Moderate extent 10 10
Small extent 6 6
No extent 0 0

5.0 CHAPTER 5: DISCUSSION AND INTERPRETATION OF DATA

5.1 Overview of the Chapter

This chapter comprehensively interprets and discusses the study results which were presented in the previous chapter. As Glatthorn and Joyner (2005) assert, and so as to offer a sound interpretation of the study results, the chapter will utilize the theoretical frameworks discussed in the literature review chapter. Castells identity theory, for instance, will be used to shed more light as to why social networking sites have become very popular with homosexuals in Mainland China. In addition, the chapter will utilize existing relevant literature reviewed in the second chapter with view of showing the difference (if any) between what this study has found and what others have found. The chapter will also examine the exceptional findings, explore the significance of these  exceptional findings, explain how the exceptional findings may impact professional practices, and most importantly, highlight any areas that according to the study findings require to be investigated. Overall, the chapter seeks to extract and add meaning to the study findings so that it can accord the audience and opportunity to easily understand and conceptualize them.

5.2 Impacts of Social Networking Sites on Homosexuals Communication

This study has established that homosexuality thrives in Mainland China. A number of indicators unearthed by the researcher can attest to this finding. Even before the process of data collection began, the researcher learned that contrary to what many may hold, a significant number of the Mainland China population are homosexual or they nurture homosexual attitudes. This was demonstrated by the large number of gay men and lesbians who were willing to take part in the study within a few days following the placement of a notice in a local homosexual website requesting for homosexuals to sign in for the study by the researcher. As a matter of fact, as many as 700 willing gay men and lesbians who were qualified to the sampling criteria highlighted by the researcher sent their requests to be included in the study. Another 400 unqualified gay men and women also expressed their desire to take part in the study. This gave the researcher a very hard time in selecting the 100 participants that were incorporated in the study.

This finding seems to defy the odds particularly having in mind that as a form of lifestyle, homosexuality is considered a taboo in Mainland China. Even so, it is imperative to highlight that the continued rejection of homosexuality simply because it is considered to be in contravention with the held legal and cultural morals has not discouraged them from proliferating in Mainland China. As the study established, this phenomenal growth in the number of gay men and lesbians has been occasioned by the proliferation of discreet and robust audiences offered by social networking sites. As results show, a large number of the participants indicated that they use social networking sites to reach out to other who shares their interests (homosexuality) and that they also look for life partners in these sites.

Consequently, social networking sites have given homosexuals living in Mainland China a new lease of life. This is because the introduction of these online sites, it was very hard for homosexuals to find partners or even find sources of critical information touching on their lifestyle. Today, many gay men and lesbians living in Mainland China can easily find partners, marry and settled down for family life, and most importantly help others who nurture same sex attitudes to accepting themselves and leading positive lives. Drawing from identity theory advanced by Castells (1997), it can be argued that social networking sites have helped gay men and lesbians to accept themselves and most importantly, to withstand the inevitable public backlash.

The study has established that the search for new identity is not optional among homosexuals living in Mainland China. They need to search for a new identity so as to mitigate the inevitable public backlash, denial and rejection by friends and family. They need to search for a new identity so as to fit in the network society that has been created by the social networking sites. This is because it is only in the network society where they can get to meet their potential partners and friends. This finding seems to concur with existing research which holds that when one looses their identity they become sick. For instance, Cocioppo and Patrick (2008) find that social isolation is a recipe for severe body complications such as hypertension, stroke, and loss of appetite among others. Ideally, social stigma directed to gays and lesbians is equivalent to stripping them of their identity as a minority group with a different sexual orientation. As a matter of fact, this stigma amounts to rejection and/or social isolation. This is because the rejection of homosexuality is an indirect way of rejecting those who profess this lifestyle. So as to avoid some of the body complications which are associated with being lonely, homosexuals must therefore look for a forum where they can freely vent their feelings without the risk of attracting public backlash. Apparently, the new media (social networking sites) provides the best option given its discreet and efficient features.

5.3 Impacts of Social Sites Communication on Homosexuals’ Real-World Lifestyles

It was established that the uncensored, discreet communication enhanced by the accessible social networking sites in Mainland China has occasioned a phenomenal change on homosexuals’ real-world lifestyles. This finding seems to concur with prior studies whose results show that due to social stigma, homosexuals prefer to lead quiet and isolated lifestyles. In Mainland China for example, homosexuals living smaller cities suffer from social stigma than their counterparts living in larger cities where there are pro-homosexuality outlets such as bars and hangout joints. As such therefore homosexuals living in smaller cities face higher levels of social stigma. However, with the inception of social networking sites, this isolate lifestyle among homosexuals has completely changed.

The study has established that homosexuals who are members of social networking sites are more confident than ever before. This is because they have man friends who accept their lifestyle and who are always available to share critical information with. After all, evidence shows that the interplay between virtual and real world communication has impacted heavily on the development of interpersonal relationships. For instance, Gross and Acquisti (2005), offer that this interplay has in extension influenced the dating habits among the youth who happen to form the largest portion of social networking sites subscribers. The authors argue that dating among members of the young generation has been made easy as one can easily “meet” and date distance friends while still enjoying the comfort of their homes. In extension, this interplay has greatly changed homosexuals’ lifestyles as it has helped to build positive self esteem, developed worthwhile life skills, developed a better understanding of their lives, and most importantly, developed a new identity.

It is imperative to highlight that the study has not established whether these virtual dating habits are uniform among all homosexuals living in Mainland China. Even so, it has established homosexuals living in Mainland China are members to more than one social networking site and that traverse many of these social networking sites looking for friends who share common interests (homosexuality). This finding is in tandem with Boyd (2006a) finding that online sites uses are always on the lookout for common interests from potential friends before sending buddy request to them. As a matter of fact, Romm-Livermore and Setzekorn (2008) argue that this chronic use of social networking sites has changed the meaning of dating, with users literally engaging in what can be termed as “desk research” and “data mining” exercises to identify suitable candidates. Apparently, part of what comprises suitable dating candidates includes searching for persons who share a common sexual orientation. In the case of homosexual members, they will search through more than one social networking site to identify other users who are homosexuals. Though there is no existing evidence showing the online dating habits among homosexuals, available evidence on heterosexual online dating supports the opinion that homosexuals tend to rely more on online sites in finding partners than heterosexuals given the potential social stigma they risk attracting if they pursue the conventional ways.

5.4 Social Networking Sites and Cultural Transmission

Though the respondents differed as to the extent which social networking sites enhance the transmission of the gay culture in Mainland China, they all agreed that social networking sites are responsible for the transmission of the homosexual culture across Mainland China.  This finding seems to concur with the existing literature that agrees that due to their wide coverage, social networking sites can help spread a lifestyle especially when there are large numbers of literate persons.  As a matter of fact, Cassidy (2006) and Boyd (2007) offer that social networking sites have revolutionized socialization habits. This is because they provide a virtual, sensational platform where users can post their personal information as well as view other users’ personal information with much ease.

Moreover, it can be argued that the reason why social networking sites have a great impact on the transmission of the homosexuality lifestyle within Mainland China is because homosexuality is a taboo in the country. Being a prohibited lifestyle, it becomes very hard for persons to publicly announce that they are homosexual or even to publicly look for potential partners. However, with social networking sites, it has been made very easy for users to search through the friends lists persons who have common interests. Moreover, through the friends-of-friends strategy (Boyd, 2006a), it has been very easy to spread the homosexuality culture.

The transmission of homosexuality culture is made possible as gay men and lesbians can easily meet and develop strong interpersonal relationships with other gay men and lesbians as they share common interests (Boyd, 2006b). As Cassidy (2006) posits, this is perhaps the most important benefit that gay men and lesbians can get given that these sites are meant for the enhancement of social ties. Basing on Boyd (2007) definition of interpersonal ties to be the long-term and sometimes short-term association comprising of either two or even more persons, it is wise to argue that part of the transmission of the homosexuality culture in Mainland China entails forming both short term and long term interpersonal relationships.

6.0 CHAPTER SIX: CONCLUSION

This study embarked on a mission to investigate the impacts of new media (social networking sites) on homosexuals’ communication and dating habits in Mainland China. In order to achieve this overarching aim, the study also pursued the following two objectives:

  1. To establish the effects of new media on homosexual communication and dating habits in Mainland China.
  2. To investigate if uncensored, discreet communication leads to meaningful change on homosexuals’ real-world lifestyles.
  3. To investigate if there are any traces of cultural transmission among homosexuals living in Mainland China.
  4. To investigate if such cultural transmissions (if any) are occasioned by social networking sites.

Based on these salient objectives as well as the set research questions, this chapter seeks to summarize the results of this study. The chapter will also offer conclusions and a set of recommendations based on the study findings. The recommendations will be made on how best future research on this specific topic can proceed. Moreover, the chapter will also mention how the findings of the study will contribute to the championing of homosexuals rights as a minority group that has constantly suffered social stigma for a long time. As a matter of fact, the chapter will also offer recommendations that can be used by the Chinese government in addressing the plight of the more than 30 million homosexuals living in the country.

Information gathered from reviewing the existing relevant literature as well as from the study participants, shows that indeed the number of homosexuals have been steadily growing over the years. It can therefore be wondered why the number of homosexuals continue in Mainland China continue to soar when it is also known that the Chinese government together with the mainstream Chinese society condemns gay and lesbian lifestyles. This study has unearthed the answer to this question. Drawing from Castells identity theory and network society, the study has found out that since there are no avenue for homosexuals to share their feelings or even to date in the public domain, homosexuals have embraced Castells call for building a new identity in the new network society.

The study has established that the most appropriate way of building of a new identity in a network-mediated society is through subscribing to social networking sites such as Facebook and Twitter. As the name suggests, these networking sites offer a new, sensational forum where homosexuals can join as members, meet new members who share common interests (homosexual lifestyle), share their feelings, and even get to meet partners. The fact that social networking sites have a huge following, large coverage (the whole of Mainland China), and a barrage of features makes them ideal place for homosexual communication and dating.

As a matter of fact, the study has established that homosexuals are members to more than one social networking site. This underscores the fact that social networking via the internet has taken homosexuals by a storm. To this end, the study has established that social networking sites not only offer a forum for meeting new friends and sharing feelings but a place where the socially marginalized groups (homosexuals) can meet and form a new identity, resistance identity. It is a fact that all the study participants expressed their agreement that they have met their past and current partners via social networking sites. Majority of the respondents’ indicated they were looking for lifetime partners in the online sites, with some indicating that they are in long-term relationships with partners they met in the online sites.

The study has established that majority of the homosexuals who have found lifetime partners from the online sites do not seem to care about being stigmatized by the society.  What they care about is being faithful to their partners and having friends whom they met via the internet and who are very useful in sharing of crucial information touching on the lifestyle. Homosexuals who have settled down with their loved ones, with some having adopted children have formed a new identity, resistance identity as a minority group that has resisted all odds to proliferate in a hostile and domineering society. Nevertheless, “married” homosexuals living in Mainland China had to face-off public backlash, denial and even rejection by friends and family before assuming their new identity. However, through encouragement from friends they met in social networking sites, they were able to move on with their lifestyle. The study has established that these (married homosexuals) were only able to move in with their loved ones after assuming a new identity, resistance identity. So as to form a new identity, homosexuals living in Mainland China have undergone a cultural transmission – they shook-off the domineering heterosexual culture espoused by the mainstream society so as to fit well in their new network society. At the centre of this transmission have been social networking sites.

In light of the above findings, this study has a number of recommendations to make to guidance counselors, social networking sites developers, as well as to researchers who may be interested in studying this field. That the study has shown that despite the social stigma, homosexuality still flourishes in Mainland China, and that social networking sites play a core role in enhancing the proliferation of homosexuality is wake up call to counselors to adopt new ways of handling homosexual clients. As a matter of fact, counselors should learn that homosexuality is a lifestyle that is here to stay. They should therefore endeavor to offer guidance that will help them pursue positive living values in their lifestyles.

On the other hand and so as to enhance homosexual communication, social networking sites developers should ensure that they come up with new products that better address homosexuals’ needs. For instance, developers should consider making it as a requirement for subscribers to specify their sexual orientation in their profiles. This will make it very easy for homosexuals to identify each other more easily without the hassles of having to rely on the tedious friends-of-friends process.

Lastly, this study has provided a rich set of findings that can guide researchers working on gay men and lesbian dating habits in Mainland China. Even so, it is prudent to highlight that the study only investigated the impacts of social networking sites on homosexual communication – it did not compare the difference in terms of communication and dating habits between homosexuals using social networking sites and those who do not use them.  A future research study along this line will therefore help to give out a set of comparative data that may help to establish the difference between social networking sites and conventional dating habits.

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7.0 Appendix

Appendix 1: Questionnaire

You are requested to fill out your personal information in the spaces below. Please note that you should tick only one response for each question.

Section A: General Information

  1. Gender
    1. Male: (  )            Female:         (   )
  2. What is your age?
    1. 18-25 (   )    26-35 (   )   36-45    (   )    46 and above (         )
  3. Level of education
    1. ‘O’ Level
    2. Certificate/Diploma
    3. Graduate
    4. Postgraduate
    5. Other (please Specify)
  4. For how long have you been using the social Network sites
    1. Less than 2 years
    2. Between 2 – 4 years
    3. Between 4- 6 years
    4. More than 6 years

Section B: Effects of Social Media on Homosexual Communication and Dating In Mainland China

  1. What is your preferred Social Networking Site: (please tick all that apply)
Site Response
a.                   Facebook  
b.                  MySpace  
c.                   Twitter  
d.                  Multiply  
e.                   Other (please specify)  
  1. How often do you use the Social Networking Sites in a day?
    • Less than 1 hour ( )
    • Between 1 – 2 hours ( )
    • Between 3– 4 hours ( )
    • Between 5– 6 hours ( )
    • More than 6 hours ( )
  2. For what purpose do you use the Social Networking site for?
    • To keep in touch with family ( )
    • To keep in touch with friends ( )
    • Just for fun ( )
    • To be in it because it is popular now days ( )
    • To find a partner ( )
    • To get people with similar needs as mine ( )
  3. How many Social Network friends do you have? (Tick one)
Number of friends Response
a.                   Less than 100  
b.                  Between 101 -200  
c.                   Between 201 -300  
d.                  Between 301- 400  
e.                   Between 401 – 500  
f.                    Between 501 – 600  
g.                  Between 601 – 700  
h.                  Between 701 -800  
i.                    Between 801 – 900  
j.                    Above 900  
  1. What kind of relationship to you enjoy with your Social Network sites friends
Kind of Love Response
a.                   Agape love  
b.                  Same sex romance  
c.                   Cross Gender romance  
d.                  Other (please specify)  
  1. If you enjoy same sex relationship with some of your Social Network site friends, to what extend has social network sites affected your relationship?
Extent Response
a.                   Very great extent  
b.                  Moderate extent  
c.                   Small extent  
d.                  No extent  
  1. Since joining the virtual world has your way of living (culture) changed? To what extent has it changed?
Extent Response
a.                   Very great extent  
b.                  Moderate extent  
c.                   Small extent  
d.                  No extent  
  1. Do you believe that this cultural change has been occasioned by social networking sites? To what extent has these social networking sites helped to change your way of living?
Extent Response
a.                   Very great extent  
b.                  Moderate extent  
c.                   Small extent  
d.                  No extent  

 

 

HOW LOUIS KAHN’S ARCHITECTURE

HOW LOUIS KAHN’S ARCHITECTURE

Introduction

For many years, sunshine was the only source of effective day light. The aim of creating wide spaces and openings large enough to diffuse light to the interior of buildings was the main domination of architecture. Fully glazed facades and efficient artificial light sources have freed architects from these problems of the past. Advanced daylight systems and strategies of control are other steps presumptuous in providing user-friendly, day-lit, and energy efficient buildings.Architects have to incorporate these systems intothe buildings’ general design strategy and integratethem into the architectural process from its beginning stages. Many architects have cropped up in the recent past with immense skills in designs that ensure ample working space and enough sunlight in structures. Louis Khan is among these architects. He is one of the greatest and most appealing designers of all time. He designed significant and important structures with great sense of material, light and space. This editorial brings out the ways in which elements such as space and light with the help of good example from his works influenced Louis Kahn’s architecture.

The first works of Kahn bear classical international style of architecture. Somewhere along the way, Khan decided to leave behind the old traditional architectures and focus on innovation. He had the push to give meaning to the bases of architecture via re-examination of structure, space, form, and light[1]. The elements he grew in are a great source of inspiration to him as some scholars put it. He comes from Philadelphia city, which was a place where numerous factories had large windows. Some of Kahn’s earlier works display that the structures were very solid. Recently, his architecture exposes a sense of place, depict the real side of architecture, and expose the successful application of plutonic geometry principles. He has the creditof re-introducing various ideologies, which contemporary architects have deserted like sing geometrical principles, centralized spacing, and solid mural strength usage. Kahn has also realized the usefulness of sunlight which is greatly demonstrated by the Egyptians and Greek works. These works display broad use of sunlight via different types of openings and windows[2].

Examples of Louis’s Projects with Space and Light Elements

All the elements of design philosophy have attributions to all the works of Louis beginning with his first innovative work at Yale University in which he added an Art gallery. This work is very attractive as people can see the prominence focused on the architectural innovations depicted by the floor slab system and the hollow concrete ceiling, which was an outstanding performance. His artistic sense is eminent from the design of triangular staircase, sitting in a circular concrete shell, showing the space for servants to be unique from the spaces of the building to be served. He demonstrated ample use of spaces and is responsible for the inception of the served and servant spaces. His art of space consideration is eligible from the following scenarios: Entrance to the Art Gallery of Yale University, Rear view of the building from the garden, View-down into the stairwell at the Art Gallery, and View-up to ceiling of stairwell.

Kahn used his principles to create outstanding pieces of work, which made a great deal of sense to the usage of space and light. Some of his extension or the Richards Towers of Philadelphia, bring amazing impacts with the transformation in light, feasible due to the apt utilization of light and space. Workers get totally different conditions of working in the buildings at varied times of the day. By building the Institute of Salk in La Jolla, California, Louis made another astonishing work, which had extraordinary motivating number of structures.

Richard Medical Towers exposes many significant aspects of Kahn’s architecture. The principles have had often implementation by many designers but not in the same level and time. Kahn uses this building to demonstrate the application of served spaces, beats the problem of insufficient sunlight, and prominently integrates material, process and form. According to Jaimini Mehta and RomaldoGiurgola, Richards Medical Towers creates an important turning point in modern architecture.

The Institute of Salk in La Jolla, New Jersey, emphasizes the principle of keeping buildings simple but strong. Kahn uses this structure to achieve an amazing use of pace; the ample space in the Laboratories for conducting research, the space available for office practices where ideas arise, and much more. The educational institution exposes an astonishing integration of action and mind. The building’s amazing concrete floors and surfaces give exact detailing and magnificent look. The generation of the building answers the need to confine particular places and does not rely on a wide envelope to shield such particular space. Some scholars define the main court of the structure in an artistic way. They say that the court is a sure Kahn-like space of shining blue water, a band facing the ocean showing what human work can attain with geometric principle and domineering but best deliberation, to provide the scale with less sweep of the ocean, here the pacific, a regretful gesture (Cummings and Kahn, 1989).

Louis Kahn was famous for his skill to make epic architectural structures that elicited human scale. He utilized bare concrete and bricks as his building tools and used specially polished surfaces like travertine marble to reinforce various textures. In addition to his consideration for spaces during design and curving of structures, Kahn never left out the sense of natural light and its importance. In his several projects such as the  houses of Salk Institute that converge, the institute of management of India in Ahmadabad, India, the US Consulate in Luanda, Angola, and the Dhaka’s National Capital, which were situated in hot sunny climates, Kahn created visually dynamic sunscreens as he believed that the structures should be givers of light. The walls in those buildings with differently made openings covered inner rooms from the hot sunlight. The imagination of a great wall in ruins showcases an old part Louis’s treating of light as a core aspect in two unaccomplished projects, Hurva in Jerusalem, Israel, and Mikveh in Philadelphia, Pennsylvania, as well as one of the greatest works of his, the Kimbell Art Museum in Fort Worth, Texas (Solomon 2009). The art museum’s narrow lit in the concrete vaults allows light to enter. The light diffuses through by the travertine and oak present in the gallery interiors.

Louis’s work in Dhaka integrates various periods of history (local and general), and grapples with questions of individuality by trying to give form to a post-colonial order combining religious and secular aspects in its organization. The building is a democratic symbol in a country, which does not yet contain a fully functioning democracy, a statement of “modernity” with albeit, contains many ancient resemblances. Louis Kahn has confirmed that he could transcend the boundaries of western architectural conversations, giving form to the social and political aspirations of nations recently freed from imperialism. He transpired through the buildings of the past and developed them through his usual abstraction into resonant contemporary emblems.

According to Louis, the role played by natural light is one of the main aspects in creating architectural spaces that could be extraordinary in their appearance. The “giver of light” is a statement that Louis Kahn coined in his description of structures. Some of his projects located in hot climates display his sense of light appreciation. The Institute of management of India in Ahmadabad, India, the houses of Salk Institute, the US Consulate in Luanda, Angola, and the National Capital of Dhaka have visually dynamic sunscreens created by Kahn[3]. All of these projects have great walls taking various shaped openings, which assist in protecting inner spaces from the extreme direct light from the sun. Other projects of Kahn like Hurva in Jerusalem, Mikveh Israel in Philadelphia Pennsylvania, and the Kimbell Art museum in Fort Worth, Texas, have displayed Louis’s thoughtful take of sunlight. For instance, in the Kimbell Art Museum, light comes in through slits (tiny openings) in the concrete vaults and then later allowed to move into the gallery interiors, which have oak and travertine fillings[4].

Kimbel Art Museum is an amazing work of Louis in Fort Worth as it beautifully exposes utmost perfection, whichhas comparisons only to Greek works. Kahn used all available resources and tools without mistakes, that resulted in a structure, which had all contents working in a congruent way, and the system in its entirety worked perfectly.Most structures, utilize materials to an unsatisfactory extent but this building was an exception.

The power and purpose of light in his design is not the cheap idea of mounting a large window to let in light. Instead, he incorporates it via two different aspects of building; the geometric forms and the division of space. Division of spaces into servant and master areas in is the organization concept that Louis Kahn used in the design of Richardson Medical Laboratory at University of Pennsylvania, one of the main change setting buildings of the 1960s[5]. With a scrutiny of scientist’s works and different experiments and devices used, Louis Kahn concluded that there was no design of space to content the experiments. He thought that the scientists should have a corner for thought, which is concisely a studio of slices of space. With his belief in design as a trait based on humans, Kahn went to generate comfortable spaces that scientist could utilize efficiently in their work. A room with warmth of light from the sun can give the necessities. His solution was to generate great stacks of studio and link them to the high service towers that would have parts to carry liquids and gases, animal quarters, and ducts to direct the air out via the top of the structure. The heights of studio laboratories, showcasedby their towering concrete cantilevered floors, seem enoughspaces free decisions[6].

In addition to the above examples is the strong geometric form he used in designing the government buildings in Dacca, Bangladesh. Kahn used another robust architecture element he is famous for; the brick. His Strong brick forms enabled the residential areas for the National Assembly to contain walls, reach great heights, and at the same time look light in mass. Here light got into the interior of the structure via geometrically shaped windows that allowed light from the sun. The used curved brick designs were similar to those used in the building of Philip Exeter Academy and allowed an ample presence of light[7].

Kahn’s Inspiration to other Architects

Kahn’s philosophy and masterpiece has had a lot of influence on contemporary scholars. Tadao Ando took an initiative and travelled throughout Europe, Japan, Africa and US for his study of architecture. He studied the architecture buildings and reads books of renowned architects like Louis Kahn and Le Corbusier. The knowledge he got from his journeys across various countries helped him begin his own architectural practice. When questioned about his style of architecture, he posed that walls are the most important aspects of architecture, and in his works, light was a basic factor. Naoshima’s Contemporary museum of art in Japan and the Research center of Benetton Communications in Italy demonstrated that Tadoa Ando was inspired and has learnt a lot from Louis Kahn’s art. Renzo Piano worked in Louis Kahn’s offices in Philadelphia and ZS as well as Makowski in London. Louis Kahn along with another famous architect greatly influenced him (Richards Rogers). The two met at an exhibition (Expo’70) in Osaka (Japan) and discovered that they had similar interests. The most famous project of Richard Roger and  Renzo Piano is that of Georges Pompidou center in Paris, Italy.The structure was built in a form that makes it appear as though it were turned inside-out; various activities are seen on the outside of the structure making the inner part of the structure airy and light. There are numerous hypotheses that the construction of the building was on a similar basic principle, which Louis had used years ago in the Arts Center. The theory of served spaces and servant spaces influenced the rising of huge services ducts in the building. According to Solomon&Architects (2008), Louis Kahn influenced Richard Roger and Renzo Piano.

Norman Foster is another popular architect who got inspired by the works of Louis. He took a masters’ study of architecture in America when Kahn Louis was coming up with the Yale University extension. Foster ended up building the world’s most amazing buildings after getting inspiration from Louis’ philosophy and architecture. For instance, Norman Foster’s ‘Shanghai and Hong Kong’ Bank elicits Louis Kahn’s impact on the works of Norman Foster[8].

Another inspired architect is James Stirling. The architect was known for his approach (experimental approach), which showed that he was not limited to a particular style. Moreover, this approach meant that James was ready to innovate and try new ideas and that reflected Kahn’s quality of design. His earlier projects for Oxbridge emphasized greater significance to the concept of utilitarian and artistic needs. Owing to his “experimental approach” and adamant adherence to principle, James got criticism for not following architectural concepts[9].

Kahn’s influence works with the slow wave motions of times. Even a recent structure such as the Chandgaon Mosque in Chittagong, Bangladesh by KashefMahboobChowdhury reveals the long distant influence of Khan in its spatial institution while also changing the basic mosque types from the Bengali Sultanate period from14th and 15th centuries (Croft 2004). Louis was a mirror and a lens just like Le Corbusier.He helped architects to realize themselves while also creating new directions on basic types and generic problems. Kahn had aspirations to an architecture “timeless but of its time”, but paid tribute to the significance of various architectural and cultural pasts. This is the reason why it is so important to free Kahn from the territorial suits sometimes made against him by those who would see him as a mainly “North American” architect, by those who would claim him for a specific religion, or by those who would endeavor to contain him to a western classical talk.

 Conclusion

From a critical point of view, Kahn’s structures in the classical designs stress the vast applications of light. Through a division of space principle and solid geometric forms, Kahn was able to incorporate light explicably into his architectures. This concept for the requirement of light from the sun originated from his Beaux-arts’ studies and foundational classical tendencies. Louis Kahn is undoubtedly one of the best designers that ever lived in the twentieth century. In the end, he took the power of sunlight that burnt him in his childhood and turned it to transform the global world.

Supplementary Images

Louis Kahn | Yale university art gallery, 1953 New Haven Photos by Lionel Freedman and Elizabeth Felicella

Available at:http://media-cache-ak1.pinimg.com/192x/b7/da/91/b7da916b64d04b132dd41c629540cffa.jpg

Salk Institute for Biological Studies, La Jolla, California – Louis Kahn Photograph – Bob Trempe via d i s – s e c t i o n

Available at:http://media-cacheec4.pinimg.com/192x/69/cd/13/69cd1393151f5cd204fee580b119b079.jpg

The last post (with the quote from Kahn’s poem on Carlo Scarpa) originates from Rafael Cazorla’s fantastic blog with imaginary postcards. Rafael’s website: PostalesInventadas/ Making up Postcards features six postcards that might have been sent by or to Louis Kahn. They’re really fine examples of how Kahn’s famous quotes might have been used…they look very natural when written on the back of a postcard, thanks to Rafael Cazorla’s creative genius – keep it up Rafael!

Source: http://media-cache-ec4.pinimg.com/192x/62/ae/ee/62aeeeebc3cc4c7e10bbf73e5c9db7f1.jpg

Source: http://media-cache-ak1.pinimg.com/550x/ed/c0/26/edc0269711f92c1c91c339f53d567193.jpg

Almost impossible to distinguish the real from the virtual

This image provides a virtual glimpse of Mikveh Israel (yes, it’s truly an image rendered on the computer). In the article on Susan G. Solomon’s book the impact of Kahn’s deisgn for the synagogue are considered. Reference: ‘Louis I. Kahn: Unbuilt Masterworks’ (Monacelli, 2000): architect and MIT professor Kent Larson built images of Kahn’s unrealized projects, including this one.

Bibliography

Bloom, Jonathan, and Sheila Blair. The Grove encyclopedia of Islamic art and architecture.

New York: Oxford University Press, 2009.

Croft, Catherine. Concrete architecture. London: Laurence King, 2004.

Cummings, Patricia, and Louis I Kahn. Preview this item. Durham: Published by Duke

University Press in association with Duke University Museum of Art, 1989.

Gast, Klaus-Peter, Louis I Kahn, and Susanne Schindler. Louis I. Kahn. Basel: Birkhäuser,

1999.

Kahn, Louis I, and Dung Ngo. Louis I. Kahn : conversations with students. Houston:

Architecture at Rice Publications ; [New York, N.Y.] : Princeton Architectural Press, 1998.

Kalia, Ravi. Gandhinagar : building national identity in postcolonial India. Columbia:

University of South Carolina Press, cop, 2004.

Rielly, Edward J. The 1960s. Westport, Conn: Greenwood Press, 2003.

Scully, Jr, Vincent, and Neil Levine. Modern architecture and other essays. Princeton:

Princeton University Press, 2002.

Solomon, Nancy B, and American Institute of Architects. Architecture : celebrating the past,

designing the future. New York: Visual Reference Publications ; Washington, D.C. : American Institute of Architects, 2008.

Solomon, Susan G. Louis I. Kahn’s Jewish architecture : Mikveh Israel and the midcentury

American synagogue. Waltham: Published by University Press of New England, 2009.

[1]Rielly, Edward J. The 1960s. Westport, Conn: Greenwood Press, 2003.

[2]Kalia, Ravi. Gandhinagar : building national identity in postcolonial India. Columbia: University of South

Carolina Press, cop, 2004.

[3]Cummings, Patricia, and Louis I Kahn. Preview this item. Durham: Published by Duke University Press in

association with Duke University Museum of Art, 1989.

[4]Solomon, Nancy B, and American Institute of Architects. Architecture : celebrating the past, designing the

future. New York: Visual Reference Publications ; Washington, D.C. : American Institute of Architects, 2008.

[5]Croft, Catherine. Concrete architecture. London: Laurence King, 2004.

[6]Solomon, Susan G. Louis I. Kahn’s Jewish architecture : Mikveh Israel and the midcentury American

synagogue. Waltham: Published by University Press of New England, 2009.

[7]Gast, Klaus-Peter, Louis I Kahn, and Susanne Schindler. Louis I. Kahn. Basel: Birkhäuser, 1999.

[8]Bloom, Jonathan, and Sheila Blair. The Grove encyclopedia of Islamic art and architecture. New York:

Oxford University Press, 2009.

[9]Scully, Jr, Vincent, and Neil Levine. Modern architecture and other essays. Princeton: Princeton University

Press, 2002.

 

How local culture influences product adoption

 How local culture influences product adoption

 Conceptual model

This study presents a conceptual model focusing on cultural factors that influence product adoption. The study focuses on firm adoption status as the only dependent variable. Adoption status is the observation on whether or not an organization has adopted or is likely to adopt a product. Exogenous variables in this case are macro-level, meso-level and micro-level factors influencing product adoption. Macro-level variables are national characteristics while micro- and meso-level variables are company and industry characteristics respectively (Baldwin & Scott, 2007, p. 78). In order to gain insight into the role of the above elements in influencing product adoption, this paper will present a case study involving European countries where cultural factors have varying influences on the adoption of enterprise resource planning (ERP) system in organizations.  Figure 1 describes the conceptual model for this study.

Figure 1: Model explaining product adoption status of firms

Macro Variables

One of the main models describing the influence of national culture on product adoption is Hofstede’s cultural framework (Yalcinkaya, 2008, p. 207). This framework describes four cultural factors influencing product adoption, namely, individualism index (IDV), uncertainty avoidance index (UAI), power distance index (PDI) and masculinity index (MAS). These factors were derived through a study conducted in large multinational companies in 72 countries in 1968 and 1972. In 2001, a fifth factor, long-term orientation (LTO), was added to this framework (Yalcinkaya, 2008, p. 207). As Hofstede (2001, p. 19) explains, these five dimensions can be used in providing an overall type of a nation’s cultural type. Table 1 provides a summary of the attitudes and value connotations associated with low and high scores on the five dimensions of culture.

Table 1. Organizational characteristics based on scores on the Hofstede (2001) Dimensions

Low scores on dimension High scores on dimension
PDI Power Distance Index Decision-making not centralized Decision-making centralized
Non-hierarchical structure Hierarchical structure
Personal experience use Formal rules and procedures
Subordinates are consulted Subordinates rely fully on management

Innovations are supported from top

Managers involved in adoption decisions Managers not involved adoption decisions
Uncertainty Avoidance Index Skeptical about new products Readily accept new products
Innovators are independent from rules Rules constrain innovations
Tolerate ambiguity in new situations Avoid ambiguous situations
Innovations often welcomed Innovations often resisted
Individualism Index Decisions made collectively Decisions made at individual level
Innovators involve others People venture on innovation individually
Innovations carried out within established networks Innovations carried out outside established networks
Social mobility across occupations is low Social mobility across occupations is high
Masculinity Index  Emphasis on working conditions and relations Emphasis on pay interesting work and Security
Stress on quality of work life, solidarity and equality Stress on equity, performance and mutual competition
Managers are expected to deal with feelings, seek consensus and use intuition Managers expected to be competitive, assertive, decisive and aggressive
Job stress is lower Job stress is higher
Long-term Orientation Focus on short-term benefits Focus on building long-term relationships and future benefits
Short-term virtues are upheld Long-term virtues are upheld

 

According to Hofstede (2001, p. 20), power distance is the extent to which power is unequally distributed among individuals within institutions in a society. In societies where the degree of power distance is high, authority and status are quite important. Such societies are constrained by hierarchical characteristics such as use of formal rules and centralized decision making. Consequently, the level of innovation in such societies is low. Opinion leaders and high-status individuals in such societies tend to influence consumption decisions of the low-status individuals. Thus, adoption of new products in these cultures is slower than in low-power distance cultures.

Uncertainty avoidance, on the other hand, refers to the extent to which people within a society feel threatened by ambiguous situations and the extent to which they try to avoid these situations by use of rules and regulations (Gauvin & Sinha, 2010, p. 65). Societies that are high in uncertainty avoidance tend to avoid ambiguous situations and are less likely to take risks.  In the same vain, firms with high uncertainty avoidance index tend to constrain innovations by rules and have highly formalized management (Mohr, Sengupta & Slater, 2009, p. 236). Such organizations do not take unnecessary risks and only adopt products whose value has been proven in their market. On the other hand, societies that are low in uncertainty avoidance easily accept uncertainties. Thus, individuals in such societies are more willing to take risks and to accept new products.

According to Hofstede (200, p. 22), individualism is the extent to which a person exercises independence from groups or organizations in which he or she belongs to. In individualistic cultures, personal tasks accomplishments are given priority over group’s tasks and people are expected to show independence in thinking. On the other hand, some cultures emphasize interdependence, loyalty, identification with groups, solidarity and conflict avoidance. This is known as collectivism. In individualistic cultures, individual rights are paramount and people tend to form looser relationships compared to people living in collectivist cultures. This implies that the impact of word-of-mouth on adoption of new products in individualistic cultures is less than in collectivist cultures. As Hofstede (2001, p. 27) explains, communication and consultations lead to a delay in the adoption decision process, meaning that people and organizations in collectivist nations make take longer in making product adoption decision.

Masculinity index refers to the value that is attached to the traditionally male and female cultural values. According to Hofstede (2001, p. 28), masculine cultures embrace values such as self achievement, career advancement, ambition, competition and focus on performance. In these cultures, achievement is valued and thus, any products that lead to such achievements are highly valued. Thus, individuals in masculine cultures keep on looking for opportunities for high earnings and advancement. One way of achieving this is to be innovative and to adopt the latest products that are expected to bring success and higher status in the society. Thus, individuals and organizations in such societies are more likely to adopt new products. On the other hand, feminine societies are characterized by values such as social relationships, solidarity, equality, care, intuition and sympathy (Frambach & Schillewaert, 2002, p. 304). Recognition, advancement and higher status are less effective motivators in these cultures and thus, individuals and organizations adopt innovation at a slower rate than in masculine cultures.

Finally, long-term orientation index is the extent to which a society exhibits a future oriented perspective rather than a short-term perspective (Doole & Lowe, 2008, p. 91). In long-term oriented cultures, individuals show perseverance towards slow results and thrift, are doubtful to sudden changes and are cautious to novel ideas. These cultures are characterized by values such as adaptations of traditions to new circumstances, persistence and personal adaptability. On the other hand, short-term cultures focus on the past and the present. Individuals in short-term-oriented cultures value novelty and respect personal stability and tradition. This implies that individuals and organizations in short-term oriented cultures are expected to be more innovative that their counterparts in long-term oriented cultures. However, individuals and firms in long-term oriented cultures are more likely to adopt in-depth investments with long-term benefits compared to individuals and organizations in short-term oriented cultures (Yalcinkaya, 2008, p. 207). In general, these dimensions of to Hofstede are applicable in explaining cross-national consumer innovativeness, national innovativeness and business-to-business adoption.

Micro-level Variables

According Yaveroglu and Donthu (2008, p. 117), there are two micro-level variables affecting adoption status of new products by firms, namely, characteristics of the adopter and the adopter’s perception of the new product. The relevant adopter characteristics in this context are organizational structure, size and innovativeness. Organizational structure in this context may be defined as the level of integration among information systems and processes across various functions within a firm. This aspect is particularly relevant in this case since the main purpose of the ERP software is to integrate business information across various functional areas within a firm. As Yaveroglu and Donthu (2008, p. 117) explain, the size of a firm has also been found to influence adoption status. A firm’s innovativeness refers to the attitude of a firm towards the new product or the readiness of a firm to accept innovation or new ideas. IT-savvy organizations, for instance, are likely to invest in ERP software faster than organizations that are IT conservative.

Perceived innovation characteristics refer to the value that a firm will derive in investing or in adopting a new product or innovation. Onkvisit and Shaw (2008, p. 340) explain that organizations compare the current situation to the expected situation after implementation, before arriving at the final decision on whether or not to adopt a new product or innovation. They weigh the advantages of adopting the new product or innovation against costs before making the final decision. According to Onkvisit and Shaw (2008, p. 340), the relative benefits of a new product, as perceived by the members of an organization, are positively related to its rate of adoption. As well, the perceived level of compatibility of an innovation with current organizational procedures is highly influential to the decision on whether to adopt it or not. Onkvisit and Shaw (2008, p. 340) note that adopting ERP software may requires numerous changes in an organization’s work-related procedures and norms.

Meso-level Variables

There are two key meso-level factors that influence adoption status of a new product by a firm, namely, supply-side activities at industrial level and industry competitiveness. According to Robertson and Gatignon (1986, p. 47), supplier’s marketing activities influence the rate at which an innovation or a new product is accepted in the targeted market. The more a supplier is aggressive in marketing ERP software to firms, the more they are likely to adopt it. Secondly, the level of competition that thrives in an industry influences the rate of adoption of new products. Intense rivalry among firms within an industry increases the likelihood of product adoption. Severe competition prompts organizations to adopt new ideas fast so as to enjoy any benefits that may occur and if possible, achieve a competitive edge (Yalcinkaya, 2008, p. 204). As such, an organization is likely to adopt ERP system if it is thriving in an industry that is highly competitive.

Case Study

Waarts and Everdingen (2005, p. 601) conducted a survey on the cultural factors influencing adoption of innovation/new product in 2647 medium-sized companies from 10 European nations (Finland, Norway, Sweden, Denmark, Belgium, Netherlands, France, Italy Spain, and the United Kingdom). They selected these countries since they perceived them as having varying cultures and hence, they would give varying values on most of Hofstede dimensions. The study included six industries in each country, namely, electronics industry, process industry, discrete and automotive industry, project industry, wholesale industry and food and beverage industry. Data for the study used was collected using pre-structured questionnaire containing questions about intention or actual plans to adopt ERP and also questions related to meso- and micro-variables (Waarts and Everdingen, 2005, p. 608). The researchers developed the questionnaires in English and were subsequently translated by official translation agencies into local languages.  Data related to macro-economic variables (Hofstede dimensions on culture) was derived from secondary sources, mainly from local chambers of commerce databases. The researchers then developed various measures for the variables used in their research model, as provided in table 2. Adoption status was measured based on whether a firm had adopted ERP system by 1998 or whether plans were underway to adopt the system by 2000.

Table 2. Variables and measures used in the study

Type of variable Variables Measures
Dependent variable Adoption of ERP Presence/Absence of ERP software in one or more functional areas within an organization at the time of the survey (Yes/No)
Meso-level Independent variables Supply side activities Average increase/decrease in the budged allocated to information systems in all firms within an industry/country
Industry IT competitiveness Level of awareness of ERP suppliers by firms in an industry/country (recalled none = 0; recalled one or more =1
Micro-level independent variables Advantages of ERP (innovation characteristic) Importance: Ranking of the best new technology, implementation period and how well it fits with the current procedures and norms (most important =3; not mentioned =0)
Attitude towards IT innovation IT conservative =1 IT mainstream  =2 or IT pioneer =3
Level of IT integration Extent to which information systems within an organization are tuned to each other (high integration=5; low integration =1)
Resources devoted to IT annually Annual budget allocation on IT ($106)/number of employees

When conducting the survey, the researchers divided the sample into 60 segments with distinct characteristics. 45 observations were then taken from each segment. The researchers developed a professional call centre to perform actual sampling and conduct telephone interviews. The recipients targeted in this survey were IT and financial managers involved in making IT purchase decisions. Table 3 Shows the results derived from the survey with various descriptive statistics for the sample used. Also, the table gives the sample size of the survey in each country as well as organization’s adoption status 1998 and 2000. The scores on Hofstede’s cultural dimensions derived from the research are given (Waarts & Everdingen, 2005, p. 606).

Table 3. ERP Adoption Status in 1998 and 2000;

Country ERP Survey Hofstede culture dimensions
Sample size ERP penetration 1998(%)a ERP penetration 2000(%)b IND PDl MASC UAI LTO
Belgium 251 29 58 75 65 54 94 38
Denmark 232 64 83 74 18 16 23 46
Finland 228 20 69 63 33 26 59 41
France 304 29 62 71 68 43 86 39
Italy 282 41 64 76 50 70 75 34
Netherlands 275 54 72 80 38 14 53 38
Norway 239 32 75 69 31 8 50 44
Spain 316 21 52 51 57 42 86 19
Sweden 221 45 79 71 31 5 29 22
United K. 301 15 48 89 35 66 35 35
All countries 2649 34 65 72 43 34 59 36

Source: Waarts and Everdingen (2005, p. 606).

ERP Adoption Status across the 10 Countries (Macro-level)

As indicated in table 3, adoption status is yes if a firm had ERP software installed in at least one of its functional areas. The options provided for functional areas in the survey were: inventory and materials management, purchase and sales order management, production and assembly, transportation, marketing and sales, service and maintenance, warehouse management, human resource management and financial accounting (Waarts and Everdingen, 2005, p. 607). Figure 2 shows the adoption status across the 10 countries included in the survey.

Figure 2. Adoption Status across Countries

Source: Waarts and Everdingen (2005, p. 607).

According to Waarts and Everdingen (2005, p. 607), 34% of the firms included in the survey had installed ERP software in one or more functional areas by mid 1998. 47% of the firms that had not installed the ERP system indicated that they had plans to adopt it within the next two years. Interestingly, Denmark, The Netherlands, and Sweden had adoption rates above 45% while Spain, UK and Finland were lagging far behind with adoption rates of less than 21%, as indicated in figure 2.  The data collected indicated that adoption rates in Norway and Finland were expected to increase, though they were relatively low in 1998. The Nordic countries appeared to have higher adoption rates than countries from southern part of Europe in 2000. This shows that there were certain cultural factors at play (Waarts and Everdingen, 2005, p. 607).

Macro, Meso and Micro Effects on ERP Adoption Decisions

Giving consideration to Hofstede’s cultural dimensions results in table three the countries surveyed can be characterized as accepting medium levels of power, rather uncertainty avoiding, rather feminine, highly individualistic and focusing on the short-term. However, there is strong variation in the values recorded on some of these dimensions, especially UAI, MAS and PDI across the countries surveyed. In order to test the influence of the meso- and micro-level variables on adoption of ERP system, the researchers, came up with three logistic regression equations, with firm’s adoption status being the dependent variable in all of them. The first equation includes the marco-, meso and micro-level variables; the second equation includes meso- and micro-level variables; and the third equation includes only micro-level variables. However, Hofstede’s culture variables were not included in the same model at the same time to avoid the problems of multicollinearity. according to Waarts and Everdingen (2005, p. 608) they conducted a separate assessment for the other Hofstede’s culture variables.

Table 4. Logistic Regression Analyses Results (Dependent Variable: Yes/No Adoption in 1998)

Model I: Micro variables Model II: Micro, meso variables Model III: Micro, meso, macro variables
b S.E. Sign. b S.E. Sign. b S.E. Sign.
Company characteristics
Attitude toward IT innovation .19 .08 .01 .20 .08 .01 .17 .08 .03
Level of IT integration .26 .05 .00 .27 .05 .00 .27 .05 .00
IT budget/employee .44 .27 .10 .12 .28 .66 .31 .29 .28
Perceptions of innovation characteristics
Importance of:
• Best new technology .14 .08 .10 .09 .09 .29 .14 .09 .11
• Best fit −.16 .04 .00 −.14 .04 .00 −.13 .04 .00
• Implementation period .06 .10 .51 .02 .10 .87 .09 .10 .39
Industry sector (ref.cat = wholesale) .00 .00
• Automotive .30 .18 .09 .32 .18 .08
• Electronics .47 .20 .02 .63 .20 .00
• Food & Beverage .12 .22 .59 .44 .23 .05
• Process industry .07 .19 .70 .14 .20 .47
• Project industry −.37 .20 .07 −.38 .21 .07
IT competitiveness in sector .01 .01 .05 .01 .01 .12
Supply-side activity .75 .11 .00 .79 12 .00
Culture dimensions (Hofstede)
Uncertainty Avoidance −.01 .00 .00
Masculinity −.01 .00 .00
Long-Term Orientation .02 .01 .00
Model Chi-square 66,491 (d.f. = 6) (p = .00) 142,22 (d.f. 13) (p = .00) 207,89 (d.f. 16) (p = .00)
Nagelkerke R-square .05 .11 .16
% adopters correctly classified 7,11% 23,74% 32,06%

Source: Waarts and Everdingen (2005, p. 608).

Table 4 indicates that all the three logistic regression models significantly explain organization adoption status. Model I significantly explain firm adoption status, particularly through three micro-level variables, namely, the importance of ‘Best fit’ of the innovation, Level of IT integration and attitude towards IT innovation. Adding meso-level variables increases the model R-square, as noted in table 4. Chi-square test between model I and model II gives a difference of 75.72 with 7 degrees of freedom, which is significant at <0.000 level. This implies that adding meso-level variables will lead to improvement in the original model in explaining firm adoption status. In the case of ERP adoption, it is clear that supply-side activities in an industry and industry competitiveness affect adoption status of organizations (Waarts and Everdingen, 2005, p. 609). Adding macro-level variables to model II increases R-square further. Chi-square test between model I and Model II gives a difference of 65.67 and a difference of 3 degrees of freedom, which is significant at <0.000 level. This shows that model III is more accurate in making predictions about adoption status compared to model II. In other words, the most accurate model is that which comprises of macro-, meso- and micro-level variables. To summarize, this case study supports the conceptual model on the importance of combining cultural factors at all levels in determining product adoption status by firms across nations.

Summary

This paper has identified various dimensions of culture that influence innovation or product adoption. A conceptual model has been developed showing firm adoption status as the only dependent variable. Exogenous variables identified are cultural factors operating at macro-level (national characteristics), meso-level (firm characteristics) and micro-level (industry characteristics). The conceptual model has identified five macro-level factors influencing innovation or product adoption, namely, individualism index power distance index,  uncertainty avoidance index, masculinity index and long-term orientation. Micro-level variables identified are characteristics of the adopter and the adopter’s perception of innovation. Meso-level variables influencing product adoption are supply-side activities in an industry and industry competitiveness. The paper has also examined a case study involving European countries where cultural factors have influenced the adoption of enterprise resource planning (ERP) system in organizations.

In order to gain insight into the role of the above elements in influencing product adoption, this paper presented a case study of a research that was conducted on medium-sized firms from European countries to understand the influence of cultural factors on the adoption of enterprise resource planning (ERP) system. Data used for the study was collected using survey questionnaires and through conducting phone interviews. The results of the research indicated differences in adoption status across the 10 European countries included in the survey, with Nordic countries showing a higher adoption status compared to countries in the southern parts of Europe. Also, the results of the case study indicated that European countries can be characterized as accepting medium levels of power, rather uncertainty avoiding, rather feminine, highly individualistic and focusing on the short-term. Variations were found on values of UAI, MAS and PDI in these countries. Finally, the results of the case study indicated that the best model for predicting the influence of cultural on product adoption should is one that includes micro-, meso- and macro-level variables. Generally, the finding of the case study supports the proposition of the conceptual model.

 References

Baldwin, W.L. and Scott, J.T. (2007) Market Structure andTechnological Change. Harwood

Academic Publishers, Chur, Switzerland.

Doole, I. & Lowe, R. (2008), International marketing strategy: analysis, development and

implementation, Cengage Learning, New York

Gauvin, S. and Sinha, R.K. (2010) Innovativeness in industrial organizations: a two-stage model

of adoption. International Journal of Research in Marketing Vo. 10 Iss. 2, Pp. 165–183.

Frambach, R.T. and Schillewaert, N. (2002) “Organizational innovation adoption. A multi-level

framework of determinants and opportunities for future research.” Journal of Business Research Iss.55, 163–176.

Hofstede, G. (2001) Culture’s Consequences: Comparing Values, Behaviors, Institutions, and

Organizations AcrossNations. (second ed.), Sage Publications, London

Mohr, J., Sengupta, S. & Slater, S. F., (2009), Marketing of High-technology Products

and Innovations, Jakki Mohr Publishing, New Delhi

Onkvisit, S. &   Shaw, J. (2008), International marketing: Strategy and Theory, Cengage

Learning, New York

Robertson, T.S. and Gatignon, H. (1986) Competitive effects on technology diffusion. Journal of

Marketing Vol. 50, Iss. 1, Pp. 1–12.

Waarts, E. & Everdingen, Y. V. (2005), “The Influence of National Culture on the Adoption

Status of Innovations: An Empirical Study of Firms Across Europe,” European Management Journal. Vol. 23, Iss. 6, Pp. 601-610

Yalcinkaya, G. (2008) “A culture-based approach to understanding the adoption and diffusion of

new products across countries”, International Marketing Review, Vol. 25 Iss: 2, pp.202 – 214

Yaveroglu, I.S. and Donthu, N. (2008) “Cultural influences on the diffusion of new products.”

Journal of International Consumer Marketing Vol. 14. Iss. 4, Pp.49–63.

 

Film Studies

 

How Sound, Cinematography and Mise en Scene have produced Masculinity in the film ‘Brokeback Mountain’

The 2005 film by Ang Lee, known as ‘Brokeback Mountain’ is one that is keen on matters that concern sexuality. Mostly, it focuses on the sexuality of the homosexual males who attempt to explore their masculinity. The film has introduced a new form of genre, which focuses on the relationship that exists between the two protagonists. The cinematography used mostly in the film is referred to as lush paranomaric vistas (Bronski, 2008). The mentioned aesthetics is used as part of the modern cinematography methods. It should be known that the mountain mentioned in the film symbolizes the protagonists’ masculinity. The word mountain is, in fact, a metaphor, which symbolizes the relationship that the two leading men have. This shows that landscape can be used as a method of expressing masculinity as has been used in the film. The two protagonists explore their sexuality as the mountain environment provides them with an opportunity. Furthermore, the mountain area is described as being primal in nature (Bronski, 2008).

It is quite evident that the film ‘Brokeback Mountain’ created a lot of controversy because it focused on homosexuality. In fact, many people seem to believe that this film is one of the few to attempt to reach perfection. The cinematography displayed in the film is flawless as witnessed in various scenes. For example, perfect cinematography is witnessed when the sheep were seen on a green slope running up and about, and long shots were being taken at the same time. Also, intelligent mise en scene can be witnessed when the sexuality portrayed by Anne Hathaway dies slowly (Gilbey, 2006). Thereafter, one can view her sexuality from her exceptionally long nails as well as her blond coif. The film had a spare script, which in this case, was another vital aspect of its mise en scene. The film’s cast acted their roles well and the most outstanding character being Heath Ledger. He is portrayed as a man who utters words that he cannot be able to control in turn; most times he is tampered down (Williams, 2008).

In other movies that have been directed by Lee, focus had been on women who were oppressed in the societies they lived in. In this film, he chose to focus upon homosexual men, who are victimized in society. The latter are often denied an opportunity to express their masculinity, but Lee made a perfect attempt in demonstrating this. The cinematography made sure that when a non -gay person watches the film, they will not be prejudice against those who are gay. Most people who have watched the film claim that it is a tearjerker, because one feels compassion for the protagonists (Gilbey, 2006). The extremely purposeful and powerful mise en scene shows how Ennis and Jack demonstrate their masculinity, when they engage in acts of seduction. Each of the various scenes, where foreplay and seduction take place is in an almost slow motion. This ensures that the person watching the film becomes fascinated by the mysterious love story.

It is clearly evident from the film that males can also express their masculinity and sexuality, just as women do. In the first scene, a long shot is taken to show how the two protagonists meet each other. In this scene, bogy language is expressed well and one notices that Jack is the one who seduces Ennis. He does this by holding himself suggestively as he waits for a response from Ennis. In the coming scenes, close up shots have been used to show how Ennis reacts after being seduced. It is evident that Ennis is trying to hide his true character by not responding to the advancements made by Jack (Williams, 2008). The shot that comes after shows how Jake views Ennis from his mirror, which suggests that he is still trying to seduce him. In the last shot, Jake is seen trying to shave, while at the same, time talking to Wood and Ennis. Jake seems to appreciate male masculinity as shown by the film’s cinematography. For example, when Ennis strips to bathe, Jake tries extremely hard not to look at him, and this shown from the shots taken in the scene. While the two are warming up at the fire, the sound heard at the background is quite romantic. Moreover, the atmosphere created by the fire seems to increase the attraction they have towards each other.

The use of sound to show how it affects masculinity in the film was well put together. It all starts when Ennis and Jake get drunk and they fall asleep in different places. Jake sleeps comfortably in his tent, while Ennis is left to sleep out in the cold. Thereafter, Jake invites Ennis to his tent, and this is where the action starts to unfold. The scenes that take place in the tent make one to clearly use their sense of hearing. The two wrestle in what can be described as a way of making love, as Ennis makes an attempt to avoid Jakes advances. This scene continues for a quite a long time, until Ennis finally gives in to Jakes advances (Bronski, 2008). Sound is extremely vital in this love making scenes as it helps one to understand what is taking place, as the men are panting and grunting heavily. Also, the visual focus is quite commendable as one can see the sexual positions, which the two men are in. For example, Jake is the one facing down while, on the other hand, Ennis is standing. The camera focuses on the positions of the men, rather their facial expressions, while having what seems to be sex (Williams, 2008). At the same time, the movement of the camera is either going downwards or upwards, without focusing much on the men’s faces. The scene ends abruptly after hearing a loud grunting sound coming from inside the tent.

The film’s ending is one that is quite memorable as well as beautiful, due to the long shots. Firstly, during the night, there is a truck on the road, which has both symbolic and literal meanings. The latter represents the goings and comings of Ennis, who has had a rough time finding about his masculinity and sexuality issues. Furthermore, Lee has used tight close ups, which have not assisted in making his real intentions about the film known. It seems that Lee is trying to foist the various characters in order for one to identify with them. Other memorable moments where the shots portrayed the men’s masculinity are many. They include; the time a dog ate one of the sheep that was being herded, as well as the image of the boys herding sheep.

Lee has ensured that the issue of gay closets is addressed in the film ‘Brokeback Mountain’. There are many people who are afraid to explore their sexuality because they fear that they will be condemned by society. The Mise en Scene has helped explain why gay closets are reluctant to be known. Therefore, the film has played a vital role in making sure males explore their masculinity, despite them being rejected by society. In fact, most people claim that when one is gay they lose their masculinity, but this claim has been refuted by Lee (Williams, 2008). It is possible to be gay and still retains one’s masculinity. Most of the activities undertaken by Ennis and Jake are those considered to be done by ‘macho’ men. In this case, Lee seeks to ensure that people know that gay people are normal just like everyone else. Other scenes show that Ennis is a devoted father figure to his young son, and his sexual preference does not affect the relationship that the son and father have (Bronski, 2008).

In conclusion, ‘Brokeback Mountain’ deserves recognition for the message its send to its viewers, as well as the excellent use of cinematic styles of production. It is evident that Lee wanted the issue of masculinity, especially among homosexuals, to be known. Also, his use of Sound, Cinematography and Mise en Scene has been acclaimed globally. The performance of the actors was also exceptional, and it contributed towards the success of the film. More films should be filmed in the same manner as Lee did, also to address issues facing society.

References

Bronski, M. (2008). ‘From the Celluloid Closet to Brokeback Mountain: The Changing Nature of Queer Film Criticism’, Cineaste, 33, 2, 22-26.

Gilbey, R. (2006). ‘Brokeback Mountain’, Sight and Sound, 16, 1, 50-51.

Williams, Linda. (2008). Screening Sex. New York: Duke University Press.

 

 

How my reading skills improved

How my reading skills improved

My academic life has been characterized by hard work and never-ending desire to prosper in my education. I would not have achieved what I am today without adequate reading skills in English. Through my hard work and continue efforts I have enhanced my reading as well as listening skills. I must say that all these have been achieved after a hard struggle in learning English as second language. The achievements have helped me improve my English mastery skills as well. Like any other learning difficulties, complications in my reading were devastating to my educational life and self-esteem. I vividly remember when I was ridiculed me by other students who post discouraging comments about my poor reading skills, poor English mastery skills and English performance. Though majority of students and teachers had thought that I had troubles in English, this I believed was not the case. I only did not have the capability of organizing my work and presenting my ideas and points clearly through writing and reading. My parents had high expectations in me and I always tried never to let their dreams die or fail them in any way and so I kept trying. With time, I would have the ability to express what I knew about various subjects through writing and could reading. I finally had a breakthrough. This autobiographical narrative therefore talks about the breakthrough moments in my development as a literate person and some educational experiences that have shaped my identity as student and how my reading skills have improved. I take special attention to when I started to study in FIU last semester.

My academic life has been through various challenges. I did not study in a high school on USA and so my reading skills were wanting when I first joined FIU last semester. Since I joined FIU, my reading skills have greatly improved and thus improvements in interpreting contents. I understood that the only way I could prove my intelligence was through reading practice. Reading was a basic skill and I had to figure out why teachers insisted on improving personal reading skills in general. My reading was poor and hardly fluent and so I mainly failed oral exams because the teachers could not figure out the ideas presented through. Discovering my failure as a weakness was the first step when I joined FIU since last semester. I had to accept that I was poor in reading and this was my turning point, self-acceptance.

I thereafter decide to work on the problem individually and systematically through venturing into books and various novels. I remember going through the book by title, “Lord of the Rings” severally noting various languages and styles used. During my person study time and homework, I gave special attention and concentration on the fluency of my readings rather than the speed. The two aspects, fluency and speed, were problems to my reading technicalities, and I had to handle them separately. Often, I had to submit my writings to the English teacher for marking and further advice, and so I worked hard. In some cases, I would try to copy letters as they appeared or as they were written. Though the practice was tiresome and time consuming, the desire to improve was never-dying idea and so I continued. Before I knew it, I had tremendously improved in my reading skills. I noticed that my language had improved significantly as well based on my performance. My practice involved intensive reading beyond class work, which contributed to the sharpening of my reading skills, specifically in the English language for faster adoption of the language (Alhaisoni, 2012, pg 115).

The only problem was the speed and class performance in general. I had employed most of my efforts developing my reading such that even during the exams, I would hardly complete my tests trying to make my work smart. Lack of speed was another weakness that needed to be addressed, and I had to tackle it myself. I could not read a given paragraph of text in a specified time. As I advanced in education, I gained the ideology that reading was a combination of many aspects of language that needed to be interlinked (Gao et al., 2007, pg 41). A good learner needs to be a creative thinker with good analytical skills. I had constructed the basis of ensuring that teachers understood my content in both exams and assignments. I had gradually emerged to be among the top learners in my class.

I can remember listening to various speech by various people like the American president and noting how they pronounced some words. I could take his written speech and read through with him from the start to the end, and then I would repeat it a few times to ensure I was up to speed with him. I could also listen careful to my English and other educators as they pronounced some words during classes and outside classrooms. In some cases I would read loudly to friends or group of students. I knew that reading out loud would produce significant advantages in reading comprehension, vocabulary, and better word decoding. This further increased my desired to read independently. I also increased my vocabulary by keeping a dictionary close, maintaining a list of new words I came across, and knowing the meanings.

Always, I tried to match my speed with to the material was reading. I had to figure out what and why I was reading. I first started by reviewing the material before reading and noting new words and with the help of dictionary I checked how they were pronounced. For the starts, I had a closer and slower reading. For leisure I moved faster. To further improve, I practiced about 15 to 30 minutes each day, checking my rate in words-per-minute. Ideally, I wanted to read faster while maintaining the understanding of the text. I therefore used the book by title, “Lord of the Rings” often, most times I practice to provide consistency needed for practice.

I had to concentrate on something unique that had developed as I struggled to improve on my writings and other reading skills. My reading skills developed due to my struggle to be a better learner and top performer. As I read many and different texts, I could figure out different ideas and styles that make a good written content. I came to understand that anybody could emerge to be strong by concentrating on his or her weakness. This can happen in processes, discovering the weakness, taking not of its consequences, accepting it, identifying ways of handling it, and working towards perfecting the weakness. That is how I improved in my reading skills.

Work cited

Alhaisoni, E. (2012). “Language Learning Strategy Use of Saudi EFL Students in an Intensive.” English Learning Context. Asian Social Science, 8(13) , pg 115.

Gao, H., et al., 2007). “Relationship between English learning motivation types and self-Identity changes among Chinese students.” TESOL Quarterly, pg 41.

Using Statistics to Support an Argument

 

Introduction

Using statistics is one of the excellent ways of supporting an argument. The incorporation of statistics in an argument makes it concrete since they provide credible evidence to support issues being discussed. In other words, statistics make the argument very persuasive because they use facts and logic to support claims.[1] However, using statistics can only lead to a concrete argument if they come from credible sources.[2] The purpose of this paper is to use statistics to support the argument that the Lewis model fits better than the Harris-Todaro Model in the explanation of the pattern of development experienced by Venezuela.

Body

The Lewis model predicts that in a developing economy, workers move from the agricultural sector to manufacturing sector, leading to an increase in the average income and urbanization, and reduction in inequality and poverty.[3] On the other hand, the Harris-Todaro Model predicts that workers move from the rural to the urban areas, expected income in the urban areas reduces, and the wages in the agricultural sector increase. According to the Harris-Todaro Model, equilibrium is reached where the expected wages in the rural and urban areas are equal. Eventually, unemployment in the urban areas increases, and employment in the urban informal sector increases.

Although each of the two models apply in explaining the patterns of development in different countries, the Lewis model fits better than the Harris-Todaro Model in explaining the development pattern experienced by Venezuela. Economic development in Venezuela between 1990 and 2010 followed the predictions of the Lewis model. Table 1.0 below presents the changes in statistics for income, inequality and poverty levels and share of urban population in Venezuela from 1990 to 2010.

Table 1.0 World Bank data on income, inequality and poverty levels and share of urban population in Venezuela

  Income Per  Capita (US$) Inequality (Gini Index) Poverty Level Share of Urban population
1990 2,382 43.8 31.3 84
2010 13,559 39 32.5 93

 

As expressed in table 1 above, income per capita increased from US$2,382 in 1990 to US$13,559 in 2010.[4] The Gini index reduced from 43.8 percent to 39 percent over the same period.[5] Within the same period, the number of people living in the urban areas increased from 84 percent to 93 percent.[6] The changes in income per capita, Gini index and share of urban population are in line with the assumptions of the Lewis model. The data is not well represented by Harris-Todaro Model that predicts that incomes in the urban areas reduce as people move from rural to urban. Unlike the Lewis model, Harris-Todaro Model does not give explanation about poverty levels and inequality. However, it is essential to note that one or more of the assumptions of the Lewis model may not always hold. When this happens, empirical results derived in studies may be opposite of expectations.[7] A good example is the increase in poverty levels in Venezuela from 31.3 to 32.5 between 1990 and 2010.[8]

Conclusion

As noted in the above argument, statistics is a credible and excellent tool for supporting an argument. Clearly, the statistics about changes in the share of urban population, income, inequality level, and poverty index in Venezuela has demonstrated that the Lewis Model fits better than Harris-Todaro Model in explaining the development trends from 1990 to 2010. The data is derived from the statistics collected by the World Bank and thus, it is credible in supporting the argument

Bibliography

Somik V. Lall and Harris Selod, “Rural-urban Migration in Developing Countries: A Survey of Theoretical Predictions and Empirical Findings (Washington DC: World Bank Publications, 2006), 47

Edward J. Blakely and Nancey Green Leigh, Economics Of Development And Planning — Theory And Practice (12th edition ed.). (Mumbai: Himalaya Publishing House, 2010)

World Bank, “World Development Indicators” World Development Indicators, Last modified November 28, 2014, http://data.worldbank.org/country/venezuela-rb

Katherine J. Mayberry, Everyday Arguments: A Guide to Writing and Reading Effective Arguments: A Guide to Writing and Reading Effective Arguments (New York: Cengage Learning, 2008), 113

[1] Katherine J. Mayberry, Everyday Arguments: A Guide to Writing and Reading Effective Arguments: A Guide to Writing and Reading Effective Arguments (New York: Cengage Learning, 2008), 113

[2] Ibid, 113

[3] Edward J. Blakely and Nancey Green Leigh, Economics Of Development And Planning — Theory And Practice (12th edition ed.). (Mumbai: Himalaya Publishing House, 2010), 153

[4] World Bank, “World Development Indicators” World Development Indicators, Last modified November 28, 2014, http://data.worldbank.org/country/venezuela-rb

[5] Ibid

[6] Ibid

[7] Edward J. Blakely and Nancey Green Leigh, Economics Of Development And Planning — Theory And Practice (12th edition ed.). (Mumbai: Himalaya Publishing House, 2010), 153-154

[8] World Bank, “World Development Indicators” World Development Indicators, Last modified November 28, 2014, http://data.worldbank.org/country/venezuela-rb