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Advertisement is one of the most powerful marketing strategies used by the business people. The main aim it to persuade the potential buyers to continue using the products produced by certain organizations and companies. Bearing in mind that the world of business is so competitive today, the management must use creativity in its advertisement aiming at winning favor from the consumers thereby remaining relevant in the market. The following discussion focuses on such advertisement technique which was used in the marketing of the Camel Cigarettes.
Joe Camels the main agent employed to market the cigarette on behalf of the company knew that for it to be a success, he needed to be creative. He therefore employed certain essential elements which included a picture of himself .............
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