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The Play Station
Play station is one of the most competitive market products that have just hit the technology market. It is pitting Sony against two other fierce competitors and a number of strategic tools are significant for any possible survival amidst the increasing costs of productions and pricing challenge. The current competitors of Sony are Microsoft and Nintendo and it is in the interest of the corporation to undertake a critically evaluated competitive strategic plan. One approach that Sony is actually working on is introduction of a new product as it sustains its market niche with the current item. Blu-ray as the standard for optical storage is slowly being introduced th.............
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