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The advertisement ANALYSIS
The advertisement has been structured in a creative way. Various elements have been used to create meaning and provoke the emotions of the readers. The two children, the gun, the written messages and a classroom set up have all been used to enhance and pass information. What grabs attention is a picture of a child holding a gun. Even if the children used in the advert are two, attention gets directed to the one who is holding the gun compared to the other that is holding Kinder chocolates eggs because guns are banned to children. The background of the ad contributes to creation of interest because the children are in a classroom setting. It leaves one asking, why would a child posses a gun in school yet it is banned? Judging from the messages and the pictures the advertisement uses, it is easy to tell that its main goal is to advocate for a ban on dangerous weapons. The message below the ad, “why not assault weapons” indicates that they want an action to be taken on the use of weapons. It could be that major assault weapons should be banned or their laws be reformed that would reduce the amount of violence related to guns that has been widely reported in America.
The target audience of the ad is defined from its messages. On a broad basis, the ad is directed to families in America who can be able to support the assault for weapons. The Moms Demand Action wants assault on weapons meaning that it also targets those who have the authority of reforming laws. It is majorly targeted towards the government, legislators to be specific because they have the capacity to ban weapons or come up with strict measures to their usage. The audiences are targeted due to many reported cases where people have lost lives due to gun violence, among them being children. The advertisement passes the message by use of the phrase “why not assault weapons.” This phrase passes a message that weapons have not been banned in America and therefore, calls for their assault. The ad convinces one to take action by using ethos. It appeals to credibility by giving the name of the organization that is calling for change, ‘Moms Demand Action for Gun sense in America’. Another way that makes it convincing is its appeal to pathos. It uses the images of children, one holding a gun to appeal to one’s emotions because many families in America are victims of gun violence. It is relevant and also significant because in many lives have been lost in the United States. The advertiser uses children because they easily appeal to people’s emotions compared to adults. It also uses them because many parents in the United States have lost their families and children to guns.
The ad uses an advertising technique of rhetoric. The question is for the audience to describe something that is banned in American in order to protect the children. Use of rhetoric makes the reader to have a deeper look at the advertisement in order to understand it and support gun control. The intended use of the product is to get support so that use of guns can be controlled in America and major assault weapons be banned. The image is designed in a way that makes it easy for the reader to spot the intended message. Images have been fairly used, not too many or too few, just enough. The pictures are clear that enhances the intended goal. However, font of the wording below the ad is rather small. Use of images such as tables, a chart and images on the wall are used to further communicate messages about the background of the ad, a classroom. Color has also been used, such as, red writing to show what the audience needs to analyze. The layout is balance hence contributing to clarity of the advertisement.
The ad combines both words and images to pass the intended information. In the message saying that, “we won’t sell Kinder chocolate eggs in the interest of child safety” means that kinder chocolates are banned while the weapons are not banned. I could be compe.............
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