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The recent history of the Gap inc. dates back to 2006 when the company started an only shoe online store called Piperlime and acquisition of Athleta in 2008 known of direct marketing of the women active wears. In a move to diversify its brand offerings, the acquisitions created a new phase of management styles and strategies that costs an approximate amount of $150. The 2007 and the 2010 media reports that Gap was violating child labor standards through its suppliers of articles in Gapkids from India and factory in Cambodia, the company launched new initiative concerning child labor. The initiative carried with it the social responsibilities of doing business. By 2003, Gap Inc. initiative stated fair treatment of workers and environmental impacts of the company’s activities, including the company’s efforts to improve factory conditions as well as helping women to advance.
When Gap Inc. was faced with mature U.S. market and cautious consumer spending in 2010, Gap began focusing on getting more sales online and outside the U.S. market. This led to more sites being opened in Canada, U.K., and stores in Shanghai, Milan, Rome and South America. By 2010, gap Inc. had opened around 3100 stores worldwide and become the leading international retailer in wears, accessories personal care products.
Gap Inc.’s first CEO was Donald Fisher, who served the company from 1969 to 95. Being the founder of the company, the Fisher family is still a significant part of the organization and holds numerous positions in Gap Inc. Donald Fisher chose Mickey Drexler in 1995 as the company’s CEO and Drexler led the company through successive campaigns in 1990s. He later retired in 2002 when the company’s losses significantly increased to over $7.7. Paul Pressler took over as the CEO in 2020 and intensified his expertise in operational and financial efficiencies to improve the company’s financial position. However, in 2007, upon the declining sales, Pressler resigned and Glenn Murphy took over as the CEO. With 20 years retailing experience, Murphy increased the company’s success through improved marketing strategies and products.............
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