Marketing

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Marketing

Introduction

A marketing plan shows the marketing efforts of an organization. It represents the company’s marketing strategy for a certain period. It should be made including the employees so that they can feel confident about attaining the company’s objectives.    The marketing plan mostly includes a well-defined description of the company’s competitors, the demand for the services and products of the organization and also the strengths and weaknesses of the company.

A marketing plan’s purpose is to show the management of a business the business current market position. The marketing plans made have a life of one to five years.  This is because there are changes that are expected within the years, with the way technology is advancing markets are expected to evolve. The employees may leave and customers may be lost while others are gained. It shows what will be done so that the organization can attain its objectives. The business plan is more confused as a marketing plan but it is not the same thing because the business plan represents what the organization is about and its goals. The location of the company, staff, financing strategies and also the vision are included in the business plan. This means that the business plan is the constitution of the business, it then leads to the development of a marketing plan.

The Four Seasons Hotels in Europe has adapted the marketing strategy of using social media. The social media is where almost everyone resides, everybody is exposed to the social media and hence information is well spread. The company uses the social media to engage in conversations with their customers, tell them about new products, thank them for using their services and also advertise their current services. The company has ensured that all their consumers get their brand online, they have websites about them where customers can read their magazines and they have a manager who works on the website.

The Four Seasons Hotels since 1998 it has been named as one of the best top 100 company to work for. In the year 2012 the company’s revenue was 5.6 billion euros and its operating income was 526 million euros and by the end of the financial year its profit was 80million euros. The company properties include 3,500 hotels which are in five continents. It also runs properties for real estate owners which earn them three per cent of the gross income and also 5 per cent of the profits from running the properties. The Four Seasons Hotels has sophisticated venues whereby people meet for business meetings; there are also luxurious receptions that are intended for parties holding a capacity of about 600 people. There are also gardens that are attractive especially because they can be viewed from the rooms.

Global trends shape the world and help to focus on the challenges that may be experienced in the future. Global economies are interconnected and hence leading to companies working with the government. There are six long term developments when it comes to global trends that can be used to shape the world. These are demographic shifts; this is the increase in population of the youth, urbanization and also the growing middle class. This leads to reshaping both the world and the society. The other long term development is the increase in technology innovation which leads to a smart mobile world. There is also the government which leads to enhancing the ties with the private sectors. There are also the emerging markets that lead to increased global power. There is also the global banking and lastly cleantech which is a competitive advantage. These trends are the same in the world.

The Four Seasons Hotels plans to continue adding to its portfolio more hotels and resorts. Its plan in the next five years is to expand in other countries w.............