Impacts of Television on American Culture

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Television might be the mightiest and most essential mode of communication today and the last 70 years. It binds the whole world together giving everyone with access to it experiences and knowledge that mold the opinions and outlook that people have of the world. Americans and their culture have not been spared by this ubiquitous technology. The American youth lie at the center of the television influence framework that appears to be sweeping generations off their feet and guiding their values, morals, principles, and daily activities. In America, it is arguable that the television has become a credible source of information conveying communication from vital government bodies to ordinary taxpayers. This technology is also the source of queer behaviors among children who spend uncapped amount of time before entertaining programs. The advertisements influence the perceptions and behaviors of the Americans. The fast food industry specializes in advertisements that project the foods as safe and what is best for the Americans. The outcome of these advertisements is disorders such as obesity and overweight. As shown the image 2, the advert shows how the media can influence youth to consume fast foods; the image show young and energetic youth in front of McDonalds. The image projected demonstrates healthiness of fast foods. The aim is to make the foods attractive and valued by the youth.

The impact of the television sets on education systems and literacy levels are related. Television sets, in general, have conjured a unique set of attributes, beliefs, values, morals, and tenets among those who spend unending amounts of time before the fast-changing technology. This essay discusses the impact of television sets and television programs on American culture. The current generation has grown up in a technologically flooded environment where the common citizen appears to be in a highly complex maze. Television has become so interconnected with the American way of living those entirely novel standards, morals, and habits have sprouted. Shorter spans of attention have become more and more common as many have branched many of the characteristics developed from being glued to television sets for long into how they behave themselves when they are in the workplace, the classroom, and other areas that are public. Phillip Kottak, author and publisher of Prime Time Society’s Anthropological Analysis of Television and Culture, television viewership can be divided into different categories depending on the length of time one is exposed to television. This is to mean or imply that lengthy exposure may impact people or the habit a person develops depends on the amount of exposure to television programs (Kottak, 2009).  Typically, after around ten to fifteen years of exposure, television viewers move into an advanced stage where they experience partial exposure. As a result, people begin to absorb the content in television into their culture. The comprehension and absorption rates increase, and thus, personal interpretation of the information becomes even more common. The greater the comprehension demonstrated by the watchers, the more alienated their attention becomes. This may appear to be counterintuitive, but once the newness of the television fades away, the constant gazing disappears as well along with all the oddity. Watchers find themselves more at ease with doing other activities while enjoying their favorite activities, and thus, they give little attention to the programs and content on the television sets. The more advanced stage takes place when the television viewership affects most of the people in the community and causes a further decline in the statistical measure of the impact of the telev.............


Type: Essay || Words: 1164 Rating || Excellent

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