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Huawei Technologies Limited is a Chinese multinational networking, telecommunications equipment, and services company. Its headquarters is in Shenzhen, Guangdong and deals mainly with the manufacturing of telecommunications equipment. The inauguration of the company was in 1988 by an ex-military officer known as Ren Zhengfei. The company was initially a private company owned by its employees. Huawei’s main products are telecommunication equipment and devices including mobile phones as well as operational and consulting services for their products. The company has research and development institutes in China, United States, Germany, Sweden, Ireland, India, Russia, and Turkey. These institutes aid the company in expanding its market niches.
The Huawei technology company limited employs a business level strategy that has helped in its growth and expansion of market areas. This strategy ensures customer satisfaction and good returns for the company. The company has consulting services for all its products and equipment. This gives it an upper hand when it comes to customer satisfaction because these services offer a comprehensive understanding of how devices or equipment from the company works. In addition, the consulting services also have a research and development center that finds out what services customers need to be contented with the company’s services (Cheung 215).
The presence of consulting centers for the Huawei Company is important because the services offered here ensure product efficiency to the customer. The main services are data consulting services, telecommunications and engineering services to improve its operational efficiencies. These further provide a competitive advantage over other companies in the same industry. Other consulting services include mobile and fixed networks integration services, network safety or assurance services as well as learning services that entail competency consulting. The company realizes improved network performance consultancy for customer efficiency, which therefore enables growth of the company. There is a further realization of customer satisfaction through these services because of the reduction of network operations and maintenance. The result of this is that many customers benefit from these services. Moreover, more fresh persons start subscribing to these services and the customer niche increases.
The corporate level strategy of Huawei Company is offering support of technology and telecommunications training in a few institutions through funding and contribution of equipment to aid the learning of technology and telecommunication related areas. The beneficiaries of such support services are several universities, colleges, and training centers in Kenya, Nigeria, Bangladesh, India, and Indonesia. In other places like the United States, the company has sponsored various programs and collaborated with different Universities for research purposes in areas of telecommunications Gregory, Nollen & Tenev (176). The company has also deployed broadband services to some developing nations in collaboration with UNESCO and ITU. Moreover, the Huawei Company has also technical expertise to different institutions like the Carleton University to aid in building a research laboratory for the field of cloud computing technology and services. The company penetrates its markets through a board target because it offers different telecommunication services to different markets.
This corporate level strategy of the Huawei Technology Company Limited has effectively enabled the company to expand its international markets. This strategy is more of a corporate social responsibility, which is a measure to expand the market for the company so that its products and services could spread globally. Initially, the company started in China with few markets and customers just within China. After the formation of the Research and Development centers, the market expansion has grown into other places in Europe, the US and currently the developing nations. The company through its offering of services to different countries has experienced tremendous growth and a wider market for its products and services Chinaknowledge (262). Innovation centers for improving mobile phones and broadband services have also improved Huawei’s market growth. The provision of data services set up in developing nations by the company has also increased the company’s market niches worldwide.
The Huawei Company has had a few issues facing it in terms of structure and strategy. There were profound accusations that the company posed security risks in the US because of its telecommunications equipment. The design of this equipment was in a way that the Chinese government could have access to any information. The founder of the company was an engineer who served in the army in the early 1980’s. This issue regarding the strategy of the company in entering its market areas is a worrying source for the company because of the implications if there is success in pressing of the charges. The company deals with crucial equipment for broadcast, and telecommunication, which are critical to any country. In its attempt to expand its markets, the Huawei Company has offered telecommunication services to different countries and at one time, it there were accusations that it was developing telecommunications equipment for the Taliban. This accusation was not true. Penetration into some markets without raising suspicion is a strategic challenge for the company.
Another issue the company has faced concerning its strategy is the accusation that it uses bribes and traps its clients. These are in form of full-paid trips and monetary presents to customers as a form of indirect extortion. This ensues with an objective to make more profits and get more customers from the market countries. In the structure of the company, there were inductions that Huawei Technologies uses unfair treatment to some of its workforce as well as it refused to give the organization its corporate structure. A good case was in India, where Indian employees could not one of the Huawei offices building in Bangalore, and only Chinese engineers could enter the building. This created suspicion because the Indians perceived this refusal to be some form of foul play. There are also indications that the company overburdens its workforce. There was an incident where one young software engineer died of work- related fatigue complications. This caused huge media outcries regarding the working conditions of the Huawei company workforce.
The Huawei Technology Company’s structure was initially a co-owned type of business with the founder co-owning the company with his employees. There is only the disclosure of the list of board of directors while a corporate breakdown of the ownership status is unknown. Speculation of the ownership of the company is that the founder and managers own the most shares. The appropriate structure recommended for the company, considering its inauguration in a communist state, is a breakdown of the company’s profit shares of the res.............
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