Cultural Analysis

I-Introduction:

In order to enter a global market, we need to have an idea about the country’s cultural background, which helps him or her to build up a good business. As was explained in Stage 1, Italy is one of the five largest industrialized economies in the world. It is the gateway to the world’s largest single market, the European Union. It enjoys excellent economic contacts with the new democracies in Central and Eastern Europe. The products to be marketed are trade “Camel leather” bags and accessories. The company started in 2010 and has currently gained business success to almost 800 million dollars in assets. The company started with only 5 employees but it is currently employing more than 500 employee. The turnover of the company started at 500 but currently is at 3000.

III-Geographical setting:

Italy has very old history as a location and with the oth.............