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Jeffrey Bezos started in 1994, after identify that the usage of the internet had grown with 2,300 percent rate yearly. It beganits operation in Seattle in a room 400-square foot, which was their office as was launched on the Internet in the year 1995. The company mission has always been the usage of the internet in transformation of book buying to be fast, easy and easy and pleasant shopping experience. The end of 1996 saw the firm being one of the most flourishing Web retailers, enjoying revenues totaling to $15.6 million. became the world’s biggest e-tail bookstore all over the world.The company continued to enlarge its customer base in addition to sales revenues, which has since increased yearly. The revenue of the firm has seen an increase from around $15.7 million in the year 1996 to almost $2.76 billion in the year 2000.Presently; is the biggest shop in buying anything online.It offers the world’s biggest products selection to 30million people in over 160 countries worldwide world making them a major online shopping site, which can be accessed through   World Wide Web. The past several years has seen the company grow and experience rapid development.

The main core processes, which have made to the firm’s success remains price, section,convenience and service.Over 106 million people buying books each quarter yearly, the firm has made use of online ordering convenience. The next important element for the company in the process is selection .It is able to provide the world’s biggestselection,as they are an e-tailer, which makes use of virtual directories. The company keeps latest publications in stock to enable a speedy order fill, except that it directly orders a few other books that have been requested by their clients from the publisher. Such a business practice makes Amazonto experience low warehouse cost in addition to offering the biggest books selection at the same time.Theother thirdmain process for Amazon remains   service, which aims to provides their clients with everything like email notifications to notify them when their orders have been filled, chat rooms to enable their customers to have a discussion and book recommendation.

Amazon allowstheir customers to search books with same titlesand subject matters. Presently, around63% of thecompany’s business is associated with repeat customers. Originally, the firm was an online bookseller, however with time it has expanded beyond the original product line. Clients can easily find anything at with the company trademark being   catchphrase such as the earth largest selection,which the firm uses to promote materialsand describe the lack of Amazon’s product accessibility (Wulfen, 2011). The company offers music, kitchen products consumer electronics, DVDs, toys, videos, software, beauty products,video games, tools, other products through different partners. Amazonprovides offers services like film processing in addition, people and businesses are able to sell products through the Amazon’s website using its  such as Amazon Marketplace, zShops services as well as Auctions.The firm operates websites in various countries such as United Kingdom, Japan, Germany,and France.

The firm’s business strategy linked to growth of market share andnot profitability. The accomplishment of this goal has seen the company take advantage of any opportunity to form strategic partnerships to obtainadditional business operations. For instance, Amazon bought, an online retailer,which was the company’s website after it went bankrupt in the year 2001.Other thing that the company bought from was intellectual property as well as product information.Another strategy was   investing heavily on information technology. Certainly, Amazon’s better customer service and technology use remains two of the firm’s greatest strengths, which have made it to be the  best, famed brand in relation to e-commerce. Thereason for’s existence remains the sale of products through information technologies in addition to the internet. Amazon is booming in the e-commerce industry because of being an innovator. Amazon was the first online store to make use of site personalization.

Equally, Amazon makes usage of uses e-mail messages in marketing to its present customers, by keeping track of the client purchases and occasionallysendsmessages thathave suggestions as well as promotional information for same products, which each individual customer can enjoy in terms of their interests in movies, books, electronic, music, and other products, is selling.The company has launched Amazon Access, which is asubstitute version of the firm websiteaimed at their customers, who arevisually impaired. The function of the sites remains compatibleto the screen access software (Holt, 2002).

Thevision of the company remains the provision of quality products as well as services using the available best technology at a rational price. This leads to extremely loyal customers, while at the same time,retaining the interests of the shareholders and keeping the firm profits in mind. Amazon aims at expanding geographically to increase thenumber of clients and to enhance their competitive advantage, whichis infrastructure. The firm aspires to provide the excellent working environment for theiremployees, encourage career opportunities, and increase their responsibility in relation to environment togetherwith the society.

Product Portfolio

The website has undertaken a measure to design and promote a sequence of electronic book readers called Amazon Kindle. The aforementioned device permits its clients to browse, shop, read and download stuff through wireless network systems. The project commenced with a single device before graduating to an array of devices whose generic core was the utilization of electronic ink and paper display while cutting down on power use up. Lab 126, which is a subsidiary of Amazon, is responsible for creating the name Kindle. The rationale behind the name was that it was a metaphor regarding to ignition of intellectual exhilaration.

The original Kindle was designed in the year 2007 and since then the products have undergone mammoth metamorphosis. Two years down the line, designed Kindle DX which was characterized by a superior display. By the year 2011, the Kindle series included a Kindle Touch and Kindle Fire. The latter is a tablet computer with a reader application while Kindle Touch possesses a sensitive touch screen. Subsequently, Amazon has introduced Kindle software which can be adopted in their array of devices. They include Microsoft Windows, Windows Phone and Android. In addition to this software Kindle has a cloud reader which enables its operators to purchase and read Kindle books from a wireless internet provider.

The device’s content can be purchased online in some regions with the use of standard Wi-Fi or a product of the Amazon’s 3G Whispernet. The latter can be accessed without the need of a wireless payment or regular subscription. In addition to this Amazon offers services such as Whispersync which enables users to harmonize the reading process in various Kindle hardware. The year 2010 was the first time ever for the Amazon firm to record a number of electronic books which surpassed the sales of paperback books.

Milestones & important events

Amazon experienced a prosperous year in 2011 not only because of its Kindle electronic book but also due to the introduction of the firm’s paramount Android tablet called the Kindle Fire. Immediately after the introduction of the Amazon’s Kindle Fire, clients ordered beforehand approximately 240,000 Kindle Fire gadgets. In that year the Kindle Fire was ranked as the record breaking product on the Amazon retail website. Even though its predecessor, the Kindle electronic book, could not much the android tablet record it performed as well as the latter in the market. Another milestone marked by the Amazon firm during this period was that all the Kindle applications could now be found in HP Touchpad software and Windows Phone 7. Other developments made were the introduction of new services that were rendered by Amazon such as Amazon Local, which is a site responsible for regular transactions tokens; GoyCloud services which aids government agencies and finally a new browser for Kindle Fire called Silk. Notwithstanding all the accomplishment mentioned above, Amazon as a firm experienced some grave concerns which threatened to hinder its progress too. It is in the same year that the Amazon’s web server experienced massive technical hitches which led to the collapse of sites like Foursquare and HootSuite.

Present Scenario Analysis

New product or innovation description

The company has been highly successful in the manufacture of android based tablets and electronic readers.  Since the company’s focal point is the construction of connected devices the blueprint of the company’s future improvement will obviously encompass a set-top box for the television sets. The Amazon company is set to introduce a novelty device which is intended to stream live videos from the internet to a client at his/her living room. The set-top box is attached to the television sets to permit the clients the right to use Amazon’s expansive video offerings. This Amazon’s new product is set to compete with other products such as Apple TV and supplementary resourceful devices such as Xbox. There are other set-top devices that already enable the clients to access Amazon’s video offerings. Through the construction of its individual system, Amazon is able to directly include its content to customers while improving on its series of devices and equipping inventors with a concrete motive for the creation of apps of the company’s digital ecos.............

Type: Essay || Words: 3218 Rating || Excellent

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