Amazon Case

Introduction

Amazon has grown over time to become a large online bookstore and e-commerce retailer in the global market. The company serves millions of customers in about 150 countries.  The growth and survival of the company relates to its competitive advantage and ability to adapt to changing market trends. The improvements in communication, technology, and transportation have enabled the rapid growth of Amazon’s businesses and commercial transactions. Globalization has allowed the company’s international diversification and innovation. The internet enabled international connectivity allows expansion of business into overseas countries allowing an increase in market size and sale.

The Evolution of Amazon

Evolution of through geographical/market diversification

Amazon.com was founded in 1994 by Jeff Bezos in Washington (Hoffman, 2). Originally, the company began operations as an online bookstore but later expanded to be the largest online retailer in the world. It offers its products and services through agreements, partner.............