Al Ain Farms and Livestock Production Company

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Al Ain Farms and Livestock Production Company

CompanyFoundation

Al Ain Farms for Livestock Production Companyis a public company formed in 1981 through a directive by the late great Sheikh Zayed Bin Sultan Al Nayhan (“SIAL MIDDLE EAST” 1). The establishment of this company sought to address food security in UAE by making the region self-sufficient in food production (“Al Ain Dairy Farm” 1).The company situates at Ain, Abu Dhabi, United Arab Emirates. Al Ain Farms and Livestock Production Company started its operations with a herd of just 200 milking cows and mandate to providefresh dairy products,raw milk, and camel products (“Al Ain Dairy Farm” 1). The company comprises of three Al Ain Dairy Farms, which delivers fresh dairy products, raw milk cow, camel products, and fresh chickens and eggs (“Al Ain Dairy Farm” 1). The company is in the food production Industry where it employs between 201-500 employees (“LinkedIn” 1). The company adopts and maintains a commitment to consistent innovation, quality, and freshness (“Al Ain Dairy Farm” 1).

Indeed, Al Ain Farms and Livestock Production Company developed a comprehensive Program of corporate social responsibility and sustainable use of environmental resources. Specifically, the company measures and monitors waste, emissions, and water processing levels in consultation with Al Ain Municipality (“Al Ain Dairy Farm” 1). Moreover, the company abhors quality and complies with all national and international quality and safety standards such as HACCP and ISO. Indeed, Al Ain Farms and Livestock Production Company received its ISO 22000 certificate in 2009 (“Al Ain Dairy Farm” 1).It also gained the HACCP certification because of attaining the highest international standards of product hygiene and safety (“LinkedIn” 1).The company focuses on customer satisfaction, quality, safety, and innovation in all its operations. As a result, the company stands out as an award winning company where it continues to receive various consumer and industry awards for its quality and innovation.

Specifically, the company received the WCRC “Asia’s Most Promising Brand” Award in 2013, UAE Product of the Year award in 2012, BBC Good Food Middle East award in 2011, 2012, and 2013, and the Sheikh Khalifa Excellence Award in 2010 among others (“Al Ain Dairy Farm” 1).The Al Ain Farms and Livestock Production Companywitnessed consistent expansion since its inception in 1981 (“LinkedIn” 1). Today, the company has three dairy farms with more than 1000 milking cows and 230 camels, which supply UAE with a wide range of locally produced safe, hygienic, and high quality dairy products (“LinkedIn” 1). Moreover, the company invested in technology and machinery, which makes Al Ain Farms and Livestock Production Company the most modern and efficient processing plant with a high volume capacity for production in UAE (“Al Ain Dairy Farm” 1). Indeed, the company stands out in all aspects as the most successful and prominentdairy company in the UAE.

Subsidiaries and Products

Al Ain Farms and Livestock Production Company provide a wide range of high quality milk productsand juice products in UAE. Specifically, the company offers full fat and low fatdairy products, laban, breakfast drinks and smoothies, and drinking yoghurts (“Al Ain Dairy Farm” 1). The company is initiating a project to offer a complete range of camel milk products, which includes launched six new camel milk variants under the “Camelait” brand of fresh camel milk (“Al Ain Dairy Farm” 1).Al Ain Farms and Livestock Production Companyprovidelong life, nectars, and fresh juices. The company produces a new variety of desserts, which include vanilla and crème caramel & ice cream that come from camel milk (“Al Ain Dairy Farm” 1). More so, Al Ain Farms and Livestock Production Company provide fresh chickens and eggs.

Market Share

Through innovation, quality production, corporate social responsibility, compliance, and commitment Al Ain Farms and Livestock Production Company managed to establish and maintain a strong market share for three decades (“SIAL MIDDLE EAST” 1). The company achieved this through maintaining a tradition of excellence and by providing the highest quality dairy, juice, yogurt, and deserts that are renowned for its quality and freshness (“SIAL MIDDLE EAST” 1). Indeed, the company stands out as a market leader in delivering healthy products, which meet customer’s needs. I.............


Type: Essay || Words: 1428 Rating || Excellent

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