ADNOC vs. Emirates General Petroleum Corporation

ADNOC vs. Emirates General Petroleum Corporation

Introduction

Abu Dhabi National Oil Company (ADNOC) vs. Emirates General Petroleum Corporation (EMARAT) is a research topic chosen to outline the difference and similarity of the two in relation to the services and products they offer to public and why people prefer any of them.

Both Abu Dhabi National Oil Company (ADNOC) and Emirates General Petroleum Corporation (EMARAT) are owned by the United Arab Emirates (UAE)(Hults, Thurber & Victor, 2012). (ADNOC) deals with production and distribution of its productions to customers while EMARAT does not produce but only distribute goods and services. EMARAT majorly buy goods and services from ADNOC then distribute it to the public.This research topicwill be covered in form of research questionnaires, which will be filled by the public and the students as a survey.

Statement of Research Objectives

The main objective of this research is to find out some of the difference and similarity of services and products provided by the two companies as far as the customer interest is concerned.  ADNOC is an oil manufacturing company and offers services and oil products (Al, 2001) while Emirates General Petroleum Corporation widely known as EMARAT is majorly a leading national petroleum brand that only market and distribute petroleum allied products and services.

A lesson from this research is, to know some of the advantages and disadvantages of purchasing oil products and services directly from the manufacturer in comparison to purchasing from retailers. What factors do customers consider before purchasing goods and services from either EMARAT or ADNOC?

Methodology

This qualitative research adopted two research mechanisms. The first approach focused on administration of questionnaires aiming to address the research questions and objectives. Questionnaires were administered to 50 participants consisting of consumers and energy experts with substantive knowledge of the energy sector in the context of United Arab Emirates. The second approach focused on execution of a critical review of the market position, strengths, weaknesses, opportunities, threats, and other relevant factors in relation to the two major entities in the energy sector. In addition, the report will also consist of the marketing strategy of the two energy companies in United Arab Emirates.

Questionnaire

Instruction:

FILL ONLY where there is a BLANK SPACE and ONLY MARK where there is A TICK. Make the points SHORT, SIMPLE AND STRAIGHT TO THE POINT.

• ……………………………………………………………………………………………………………………………..
• ………………………………………………………….Sign……………………………………………………………..
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• Which supply company do you prefer?
  • Abu Dhabi National Oil Company(ADNOC)
  • Emirates General Petroleum Corporation(EMARAT)
• a) Have you ever used goods or services from the other company?
  • Yes
  • No

1. b) If yes, when was the last time you used its products or services and what motivated you to             useit?

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1. C) If No, why haven’t you used its products and services?

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• What are the reasons for choosing the company in question (4)

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• What do you like from the other company that you think your company should emulate?

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