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Able Corporation Business Plan
The Boiled Frog phenomenon
The boiled frog phenomenon refer to a metaphorical situation where if a frog was placed in normal room temperature water the frog would continue to survive in the pleasing warm water which is the same as a heating Jacuzzi until it is cooked and dies. The metaphor is a commonplace occurrence in most businesses that are not in contact with most businesses. For example the dot com businesses were not able to appreciate changes in the market and underwent loses due to their failure to observe.............
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